INTRODUCTION TOCOMMUNICATION
1
Contents
Unit 1
Communication
Communication, Meaning, Need, Types
Unit 2
Models of Communication
SMCR, Shanon & Weaver Model, SMRC Model, Laswell Model,Osgood Model, Dance Model, Schramm Model, Gerbner’s Model, New Combe’s Model, Convergent Model, Gate Keeping Model
Unit 3
Theories of Communication
Hypodermic needle, Two-step & Multi step, Commercial, Play theory,Uses & Gratification, Selective exposure, Perception & Retention theory,Individual difference theory
Unit 4
Elements & Process of Communication
Unit 5
History of Communication
Unit 6
Barriers of Communication
Unit 7
Tools of Communication
Unit 8
Elective Communication Principles
2
UNIT 1-COMMUNICATION
•
Objectives
•
To understand the meaning of communication
•
To discuss the process of communication
•
To study the importance of communication
•
To study the features and scope of communication
•
To study the various types of communication
Introduction
What is communication? It is an interesting exercise to ask members of a group towrite, in a short paragraph, their meanings for the term. Two things become apparent:most individuals have difficulty writing out their actual meaning for the term
communication
, and there is a great variation in meanings.Communication is not just an act. It is a process. The process of communicationincludes transmission if information, ideas, emotions, skills, knowledge by usingsymbols, words, pictures, figures, graphs or illustrations. The act of communication isreferred to as ‘transmission’. It is the process of transmission that is generally termed ascommunication.Communication regulates and shapes all human behavior. Therefore, it is important tohave a clear understanding of the concepts of communication what is communication.Why is it important to us? How does it work? What are the elements in the process of communication? What are the different types of communication that we are engagedin? These questions come to our mind when we study this subject.
Meaning of Communication
The English word ‘communication’ is derived from the Latin noun ‘communis’ and theLatin verb ‘communicare’ that means ‘to make common’. Communication is a much-hyped word in the contemporary world. It encompasses a multitude of experiences,actions and events, as well as a whole variety of happenings and meanings, andtechnologies too. Meetings, conferences, or even a procession thus can be acommunication event. Newspapers, radio, video, and television are all ‘communication
3
Search History:
Result 00 of 00
00 results for result for
p.
Recommended
More From This User
Notes
Load more
