GLOBAL COMPARATIVE MEDIA
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GLOBAL COMPARATIVE MEDIA
OBJECTIVES
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To understand the concept of global comparative media
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To learn the role of different mass media throughout the globe
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To study the importance of Global market place
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To emphasize the need of codes and ethics in today’s mediaenvironment
INTRODUCTION
Our world is undergoing significant changes and the bland are leading the blind.Politicians speak in sound bites while newspaper headlines compress thecomplexities of the world into clichés. Ours is a world in which television talk-showhosts have replaces political commentators as the principal interlocutors of primeministerial and presidential aspirations at election time, and a world where sleazeand sophistry have conquest over sophistication and subtlety in the media. Politicsand public information about it is increasingly
‘packaged’
for ready consumption ina manner more akin to entertainment than instruction or information- hence theadvent of a new word
‘infotainment’
. Live television brings the dramatic doings of the globe into our living rooms instantaneously. It is a fast world, with fast moralsand fast media-and seemingly vast problem.On the surface, such phenomena as tabloid journalism and
‘real-time’
television areharm less attempts to explain a complicated world full of complex issues in amanner which helps the public to understand them better, and in an entertaining andexciting manner, so that informed decisions can be made about the collective well- being. As such, it could be argued modern journalism serves the public well as aforce for their democratic
‘right to know’
, imparting news and information in ways,which serve their democratic
‘need to know’.
World events demand better, fuller and more conceptualized reporting than theycurrently receive. So, does an informed citizenship in an increasingly globalizeworld. Reducing foreign news coverage to an alleged ‘lowest common denominator’may well in fact be a recipe for over-simplification to the point of serious distortionand misunderstanding. In reality, does the practice of covering world events intwelve column inches or a three-minute news segment encourage prejudice rather than empathy, national pride rather than international harmony, and emotional rather
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than rational judgment?
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