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2. Mass Communication Concepts & Processes

2. Mass Communication Concepts & Processes

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Published by Diana Burns

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Published by: Diana Burns on Dec 06, 2009
Copyright:Attribution Non-commercial

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12/09/2013

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MASS COMMUNICATION CONCEPTS& PROCESSES
1
 
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MASS COMMUNICATION
OBJECTIVES
To understand the meaning of Mass Communication
To know the various definitions of Mass Communication
To study the different features of Mass Communication
To know the concept of Mass Culture
INTRODUCTION
M
ass Communication involves communication with the mass audiences and
hence the name
Mass Communication
. When we are thinking, it is intra-personalcommunication, when there is face-to-face conversation between two people it isinterpersonal communication, college lecture or speech would be an example of group communication, but there is another level of communication when we readnewspapers, magazines, listen to Radio or watch TV. This would be called
‘Masscommunication’
as the message is reached to the masses through different media.
Meaning & Definitions of Mass Communication
The term
communication
comes from the Latin word-
communis
,
which meanscommon. In social situation the word communication is used to denote the act of imparting, conveying or exchanging ideas through speech, writing or signs. Thus,it is an expression of transferring thoughts and sound for hearing.Mass Communication is defined as ‘any
mechanical device that multiplesmessages and takes it to a large number of people simultaneously
’. Masscommunication is unique and different from interpersonal communication as it is aspecial kind of communication in which the nature of the audience and thefeedback is different from that of interpersonal communication.
Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information to largesegments of the population all at once through mass media.
Both mass communication and mass media are generally considered synonymousfor the sake of convenience. The media through which messages are being
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