UNIT 1-INTRODUCTION TOMEDIA TECHNOLOGIES
Structure
1.0Unit Objectives1.1Introduction1.2Meaning and classification of Mass Media1.3History & Origin of Mass Media1.4History of Television1.5Origin & History of Radio1.6Origin & History of Newspaper 1.7Origin & Development of Magazines1.8History of Cinema in India1.9Organizational structure of All India Radio & Doordarshan1.10Traditional Media1.11Summary1.12Exercises & Questions1.13Further Reading
1.0UNIT OBJECTIVES
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To understand the origin of mass media
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To discuss the various media technologies
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To know the print and broadcast media operations
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To understand the history and functioning of mass media like radio,television, cinema, newspaper, magazine
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To know the organizational structure of All India Radio &Doordarshan
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To learn the significance of Traditional Media in India