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5. Principles of Communication

5. Principles of Communication

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Published by Diana Burns

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Published by: Diana Burns on Dec 06, 2009
Copyright:Attribution Non-commercial

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04/06/2015

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PRINCIPLES OF COMMUNICATION
1
 
FUNDAMENTALS OF COMMUNICATION
INTRODUCTION
C
ommunication is not just an act. It is a process.
 
The process of communication
includes transmission if information, ideas, emotions, skills, knowledge by usingsymbols, words, pictures, figures, graphs or illustrations.
The act ocommunication is referred to as ‘
transmission
’. It is the process of transmission thatis generally termed as communication.Communication regulates and shapes all human behavior. Therefore, it is importantto have a clear understanding of the concepts of communication what iscommunication? Why is it important to us? How does it work? What are theelements in the process of communication? What are the different types of communication that we are engaged in? These are the questions that come to our mind when we study this subject.
MEANING OF COMMUNICATION
The English word ‘
communication
’ is derived from the Latin noun ‘
communis
and the Latin verb
communicare
that means
to make common
’.Communication is a much-hyped word in the contemporary world. It encompassesa multitude of experiences, actions and events, as well as a whole variety of happenings and meanings, and technologies too. Meetings, conferences or even a procession thus can be a communication event. Newspapers, radio, video andtelevision are all ‘communication media’ and journalists, newsreaders; advertisers, public relation persons and even camera crew are ‘
communication professionals
’.Communication in its simplest sense involve two or more persons who cometogether to share, to dialogue and to commune, or just to be together for a festivalor family gathering. Dreaming, talking with someone, arguing in a discussion,speaking in public, reading a newspaper, watching TV etc. are all different kinds of communication that we are engaged in every day. Communication is thus not somuch an act or even a process but rather social and cultural ‘
togetherness
’.Communication can be with oneself, god, and nature and with the people in our environment. Interaction, interchange, transaction, dialogue, sharing, communion
2
 
and commonness are ideas that crop up in any attempt to define the termcommunication.According to Denis McQuail, communication is a process, which increases,commonality - but also requires elements of commonality for it to occur at all. Acommon language, for instance, does not necessarily bring people together. Thereare other factors too at play such as a shared culture and a common interest, which bring about a sense of commonality and more significantly, a sense of community.Denis McQuail sees ‘
human communication
’ in linear terms as the sending of meaningful messages from one person to another. These messages could be oral or written, visual or olfactory. He also takes such things as laws, customs, practices,and ways of dressing, gestures, buildings, gardens, military parades, and flags to becommunication.Thus, ‘communication’ can be defined as ‘
the interchange of thoughts or ideas
’.Again ‘communication’ is viewed as a transmission of information, consisting of discriminative stimuli, from a source to recipient’. In everyday life, thecommunication is a system through which the messages are sent, and feedback received. It is therefore, the process of transferring particular information or message from an information source to desired, definite or a particular destination.One of the main elements of communication messages is
perception.
Theeffectiveness of communication is limited by the receiver’s range of perception.Also, people perceive only what they expect and understand. Lastly,communication makes a demand on the recipient, in terms of his emotional preference or rejection. Thus, communication is not to be confused withinformation. While information is logical, formal and impersonal, communicationis perception.Communication is more than mere transferring or transmission of ideas or thoughts. It is not a static act as some of the earlier definitions suggest but it is adynamic process of action and interaction towards a desired goal, as suggested bylater definitions. Communication is, therefore, a
process of sharing or exchangeof ideas, information, knowledge, attitude or feeling among two or morepersons through certain signs and symbols.
What do we find in the above definition? It says that two or more persons areinvolved in the act, the one who gives information (sender) and the one whoreceives it (receiver). What is being shared? An idea or information, or an attitude(message) is being shared. And through what means? The information is shared or exchanged through certain signs or symbols; it could be language, oral or written.
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1 hundred thousand reads
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who is the author of this? It poses some interesting challenges and I would like to have the contact details of the author or at least the name.
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Terrific, hmm. reference please

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