Presentation on

Tata motors ltd.

Presented by-
Pooja agnihotri
Atish shrivastava
Ankit raizada
VISION:
Passenger car business unit –
 To develop TATA into a world class
Indian car brand for innovative and
superior value vehicals.


Commercial vehicle business unit –

 To be a world class corporate
constantly furthering the interest of
all its stakeholders.
MISSION
Passenger car business unit –


• To be the most admired multi-national Indian car

company producing vehicles that people love to
buy.
• Create an organization that people enjoy working
for, doing business with and investing in.


Commercial vehicle business unit –

To consistently create shareholder value by

generating returns in excess of WACC during the

upturn and atleast equal to WACC in the downturn
of the business cycle.
TATA MOTOR PRODUCTS :
COMMERCIAL PRODUCTS:


• Medium and heavy vehicle - rigid trucks, tractor

trailer, trippers.
• Light vehicles – rigid trucks, trippers.
• Small vehicles – ace, winger, telcoline, xenon,
207DIEX


PASSENGER PRODUCTS :


• TATA Indigo
• TATA Sumo
• TATA Indica
• TATA Safari
COMPETITORS OF TATA
MOTORS
• Toyota Motors Corp.
• Ford Motor Co.
• Volkswagen AG
• Honda Motor Co. Ltd.
• Eicher Motor
• Swaraj Mazda
• Ashok Leyland
STRATEGIES
•
• Corporate strategy
• Six sigma
• Chandler’s theory
• Miles and snow theory
• Prospectors
TECHNOLOGY
ENVIROMENT
ORGANIZATIONAL
EFFECTIVENESS