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According to recent statistics, there are more than 200 millionactive users on Facebook, half of which log on to Facebook every day. An averageuser has approximately 120 friends and more than 4 million users become fans of pages every day! Rather staggering numbers! I know what you are saying...I saidthe same thing a few years ago...how does knowing that my friend Jason has joined the group "I Love Bacon" help me market my indie handmade business?The answer of course is setting up a Facebook Fan Page and then utilizing thatpage in conjunction with your personal Facebook page to connect with yourcustomers, and form a solid community with other handmade artisans.I decided to use Facebook for my business to accomplish the following goals:1. Gain exposure to people who are searching for my products2. Connect and engage with current and potential customers3. Create a community around my business4. Ultimately be able to promote other content that I create whether it be my  blog, tutorials, webinars, etcSome of the great features built in to Facebook are you can use third party applications to launch your Etsy mini or Artfire Kiosk on your fan page forinstance. You can post all the links where fans can find you on Twitter, yourpersonal blog, and at your Etsy shop. You can post topics to your own personalDiscussion Board that will help link users together. Topics can include: share your Etsy Shop link, do you have a Twitter channel, do you have a blog...this cangenerate a value to your fan page for the readers within the handmadecommunity and help them further their efforts to receive more traffic to theironline selling site.First things first...they way Facebook is set up, everything evolves around anindividual Facebook profile. The profile represents the individual and is heldunder your individual name. Around this profile, you can create a Facebook FanPage to represent your business. Here are some resources that help you set up your Facebook Profile:
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 All Facebook 
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 VideoJug
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SquiddoSome resources to help you set up your Facebook Fan Page:
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Socialbees
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Rants and Raves of a New Age Chick 
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Etsy Storque
 
Okay, your profile and fan page is all set up...now what? Well, for your personalprofile...go out and get some friends! Here's a few tips on how to go about it:
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Start with your center of influence--your friends, family, colleagues
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Join some groups on Facebook and make friend requests of members whoshare same interests--Etsy groups for instance are a great way to connect with fellow artisans and buyers too!
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Once you begin to get friend confirmations Facebook with send you anemail that the person has confirmed you as a friend and will give a list of some of the friends they have that you might be interested in. That has asnowballing affect and you end up with a nice group of targeted friends within your interest group.Now you need to get followers for your fan page! A nifty way to start is to inviteall of your friends and family to become a fan. There is a quick and easy way tomake this request right on the fan page on the far left; there's a link that's called"Suggest to Friends" that will pull up a list of all your profile friends and sendinvitations to become a fan of your fan page. This is a wonderful way to startgetting fans to your page. Other ways include:
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Join a thread (or start one) in Etsy forums requesting Facebook Fans
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Join one of the groups within Facebook such as "Etsy" and post to theDiscussion Page all topics concerning Facebook Fan Pages
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Tweet about your Fan Page on Twitter
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Post it on you blog--encourage people to join using a giveaway or somespecial incentive for Facebook Fans
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Put a Facebook Fan Page Badge on your blog--readers can quickly get to your fan page and become a fan in a few easy stepsOnce you have established your fan page, you owe it to yourself to begin using the wonderful analytics option that you can access right from your page calledInsights. As we all know, a key component to any marketing activity is measuringand analyzing the results of your efforts. Utilizing Facebook Insights as well asGoogle Analytics for measurements outside your page, here are a few metrics toconsider:
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Reach--total number of fans, group members, or friends
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Engagement--the level of engagement and number of conversations withpotential and current customers and fans. Insights, lets you track valuablemetrics such as page views, wall posts, discussion threads, and photo views.
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Impact on Sales Funnel--the number of visitors from Facebook to your website that convert into customers and sales. Use a marketing analyticsprogram such as Google Analytics to track the impact on your salesdirectly related to your Facebook Fan Page.
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