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Managing VisualIdentity AcrossSocial MediaChannels
 A look at channel harmonization in thecontext of social media marketing.
 
Contents
The slides contained in this presentationdemonstrate visual identity management andchannel harmonization strategies applied onbehalf of various brands across the most popularand far-reaching social media channels.
 
Context
While the importance of channelharmonization and consistent brandmanagement is well-established in the worldof traditional media, the spectacular growthin social media has caught some brands off guard. Two problems have arisen:First, where brands have been slow to move inthe key social media channels (likeFacebook), they have sometimes lost controlof their identity in those channels.Second, the rush to market has created thepossibility for brand drift and failure toleverage across channels.
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