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BMW
BMW’S ‘company of ideas’campaign: Targeting the‘creative class’
Presented bySandip Bhowal 08M099
Bayerische Motoren Werke
 
BMW
History :
Founded in 1913
1916RMW (Rapp MotorenWerke ) is founded asan aircraft-enginefactory in Munich. In1917, Changed toBMW.1923The first BMW motorcycleleaves the Munich production site.1928The first BMWautomobile, the Dixi 3/15,is developed in Munich.1955The BMW 503 and 507sports cars are today’s'golden oldies'.1962The 1500 modelestablishes the trend for the "new class" of sportycompact touring cars.1981BMW becomes the firstEuropean carmaker toestablish a subsidiary inJapan.
 
1977BMW introduces thefirst 7 Series car. The733i sets new standardsin technology, designand equipment.1989In the year the IronCurtain fell, BMWhas another first by producing half amillion cars.
 
BMW
BMW
associated with two words: ‘driving’ and ‘performance’
Taglines
:‘The ultimate driving machine’‘Sheer driving pleasure’ ‘Joy in driving’
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