Karl Bühler: Organonmodel & Stuart Hall: Encoding/Decoding
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dominant (or 'hegemonic') reading
: the reader fullyshares the text's code and accepts and reproducesthe
preferred reading
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negotiated reading
: the reader partly shares thetext's code and broadly accepts the preferredreading, but sometimes resists and modifies it in away which reflects their own position,•
oppositional ('counter-hegemonic') reading
: thereader, whose social situation places them in adirectly oppositional relation to the dominant code,understands the preferred reading but does notshare the text's code and rejects this reading,
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