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“THINK, PLAN, EXECUTE!” ™ -JaWar Copyright 2009 Music Industry Connection & JAWAR http://jawarspeaks.com 678.887.4656
1
YOUR COLLEGE/UNIVERSITY
 presents the
Music &
Technology
Conference 
with Music Industry Connection (Music Therapy 101)
Currently, there is a void in the Music Industry Community for a significant and relevantmusic, entertainment and technology conference truly woven with an educationalcomponent for high school, college and professionals alike. Within the current window of opportunity below are details of how to create a mutually beneficial scenario for all parties involved.
Your College/University:
 The goal for any college/university is to recruit and retain students for its’ degreed,certificate and continuing education programs. A music and technology conference heldon your campus following the details below executed with the Music IndustryConnection Team (Music Therapy 101) will help make this vision a reality.
Attendees:
 The goal of any attendee of a music conference is to gain greater knowledge of the musicindustry, network with new comers and seasoned professionals alike for increased business and find new talent to cultivate.
Vendors:
Increase brand name recognition to target audience driving immediate and/or future sellsfor products and services.
MIC (Music Industry Connection) Team:
 Organize a music and entertainment conference that is legendary, by providing uniqueopportunities for learning and networking for increased business for professionals.
Music &
Technology
Conference 
This event will be successful because we will merge old fashion work ethic and service toothers with new media and technology. Additionally, professionals from the local music business community will be connected at this music and technology conference.The following is proposed.
 
“THINK, PLAN, EXECUTE!” ™ -JaWar Copyright 2009 Music Industry Connection & JAWAR http://jawarspeaks.com 678.887.4656
2
1.
 
Four to Six Hour or One to Three Day Event
a.
 
Self-explanatory –The conference may last from 4-6 hours or from 1-3days, whichever you choose the Music Industry Connection (MusicTherapy 101) Team is ready for the task.
2.
 
A Keynote & Feature Addresses
a.
 
One or more keynote and feature addresses will be given throughout theday and to culminate the spirit of the event of increased learning,networking for business and service to others
3.
 
Break Out Sessions
a.
 
These sessions will be used for greater learning opportunities about themusic business and will be tied into the need for a formal educationthrough studies of business administration, management, accounting,marketing, technology and other related fields. Several professors and/or recruiters onsite would be great to interact with attendees of theconference.
4.
 
Question and Answer Forums
a.
 
These forums will be used during the main part of the conference and willreplace traditional panel settings. In this way attendees have the ability tohear more in-depth information on a given subject. For instance, ininterviewing a commercially successful music producer questions may beasked as to how the money is really made, who handles their legal,accounting and other business affairs and do most of their executive teamhave a formalized education.
5.
 
Conference Expo and Product Display
a.
 
One of the key elements that is often missing in a music conference arelocal and regional businesses that directly impact the local music industry.This is an opportunity to incorporate many of those businesses whereinthey have a chance to display their products and services as vendors.Keeping in mind that some companies are small entrepreneurial entitiesrun by a few or often one person. Any vending fees should be kept to aminimum and/or exchanged for marketing of the event to their coreaudience. b.
 
The real goal is to drive foot traffic and attendance to the event, so more people have the ability to network, learn about the music industry and howyour schools programs will help them achieve their goals for long-termsuccess in business.
 
“THINK, PLAN, EXECUTE!” ™ -JaWar Copyright 2009 Music Industry Connection & JAWAR http://jawarspeaks.com 678.887.4656
3
6.
 
Performance Opportunity
a.
 
Most music business conferences worth their weight in gold tend to havesome performance opportunities. With the right planning and preparationthis will help to drive promotions and attendance of the event.
7.
 
Songwriters Suite
a.
 
Most music industry conferences don’t have a songwriter’s componentunless the conference is targeted toward songwriters. This is a goldenopportunity. With the right planning and preparation this will help to drive promotions and attendance of the event.
8.
 
Producers Corner
a.
 
Some music conferences have added a producer’s component most havenot in terms of speaking to the needs of music producers from a business perspective. This is a platinum opportunity for us. With the right planningand preparation this will help to drive promotions and attendance of theevent.
9.
 
Possible Topics/Themes
a.
 
The topics and themes below are able to tie in with the music business anddegreed, certificate and/or continuing education courses that may beoffered by your college/university. This keeps with the aim of recruitmentand retention. b.
 
Business Administration, Marketing, Publicity, Legal, Accounting, SocialMedia, New Media, Technology, etc.
10.
 
Technology
a.
 
The majority of the conference should be streamed live via the Internet. Alive feed (stream) has a number of benefits for all parties involved.i.
 
It gives your college the ability to reach a global audience whomay not be aware of what degreed, certificate or continuingeducation program your school has to offer.ii.
 
It would allow people who simply can’t make the physical musicconference to participate in the event.iii.
 
In addition, to the live stream there could be live chat sessionstaken place with people at home watching the event. This focuseson multi-channel communication and increases viral marketing
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onlinedesign

Jawar, a Music and Technology Conference is a great idea! You say there is a "...void in the Music Industry Community." I would take that a step further and be so bold as to say there is a significant void in promoting the Arts in general to our young people of all ages...and that is a real shame. Never before in history has it been more vital to promote the Arts and music technology.

reply12 / 16 / 2009
onlinedesign

Part TWO: Music and the Arts have the capacity to inspire, inform, challenge, challenge, raise self-esteem, provide pleasure and allow for self expression. It's well past time to "...merge old fashion work ethic and service to others with new media and technology." Good luck with that and do keep us posted. @onlinedesign

reply12 / 16 / 2009
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