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four P's of Marketing

four P's of Marketing

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Published by oni18
four P's of Marketing (product, price ,place and promotion on coco cola
four P's of Marketing (product, price ,place and promotion on coco cola

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Published by: oni18 on Dec 08, 2009
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09/17/2012

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ASSIGNMENT
OF
MARKETINGMANAGEMENT
ON
SUBMITTED TO: SUBMITTED BY:
 
Ms. Reeti Agarwal Animesh AgarwalAkriti MehrotraAnkur DuttShagufta Arif (Sec.D)
 
PROFILE
The cola industry has phenomenal possibilities for rocketing profit growthinspite of the sign of relief heaved by the manufacture at the abruptsensational termination of coca cola monopoly the tastes of cola is by nomeans extinguished the coca. Cola have a status symbol to it..., generated bythe sub standard, penetrated, advertising and extensive distribution network.Total soft drink segment is growing at the rate of 10% per year still if international standard area considered the per capita consumption of threeserving in rock bottom, less than even our neighbors Pakistan andBangladesh, where it is four more as much. So with kind of a market potential coke entered in India in 1991 after the permissions of setting upBritico Food company to coke was granted by the government in Pune in1992 the plant was established for is deducted then the bottle are taken out of the line and cleaned again or reject.The most important step is the mixing of drink concentrate dissolved inthe soft water the sugar syrup at the same time. Carbon dioxide is passed inthe drink to produce a fizz.
 
After the crowing of the bottle the crown contains the manufacturing data batch number and Time. After crowing the bottle, the bottle comes again atchecking screen for checking the bottle.
THE PRESENT POSITION OF COKE IN INDIA
Coke is a households name and is the lips of every one. In present time every person know the name of coca cola since India is one of biggest market andsultry summer from march the end of October and huge population hasimmensely helped in the sales the sales of coke in India and its making itmore economical.Last years, the market share of Coca Cola was not specific. In this year company’s top management adopted new policy and increased the rate of all brands of coke. By this decision top management determined the rate of 300ml / 10Rs. And the brand of 200 ml determines the rate of this brand 7Rs. Bywhich medium size family and lower level family can be taken the enjoy of coke. By this decision company’s marketing share has been increased.In present time coke is captured approximate 60% market share in cold Dinksline. Now coke has defeated all the soft drinks company. According to

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