Marketing Term Paper

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Term paper

Sub: Marketing ManagementTopic: “Marketing plan of Philips television”

Submitted to:

Prof: Parveen Singh KalsiLSB

Submitted by;

Mohammad-Ehsanul-HaqRoll: R315B51MBA(GEN)istAcknowledgements

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I am thankful to Mr. Parveen Singh Kalsi for providing me the task of preparing the TermPaper on the marketing plan of Philips Television. We at Lovely believe in takingchallenges and the term paper provided me the opportunity to tackle a practicalchallenge in the subject of marketing. This term paper tested my patience at every stepof preparation but the courage provided by my teachers helped me to swim against thetide and move against the wind.I am also thankful to my friends and parents for providing me help at every step of preparation of the Term Paper.

Introduction about the company

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Philips HQ in AmsterdamKoninklijke Philips Electronics N.V. (

Royal Philips ElectronicsInc .

), usually known asPhilips, is one of the largestelectronicscompanies in the world, founded andheadquartered in the Netherlands. In 2006, its sales were €26.976billionand itemployed 128,615 people in more than 60 countries. Philips is organized in a number of sectors: Philips Consumer Lifestyle (formerlyPhilips Consumer Electronicsand PhilipsDomestic AppliancesandPersonal Care), Philips Lighting and Philips Healthcare (formerly Philips Medical Systems).The company was founded in 1891 byGerard Philips,a maternal cousin of Karl Marx, in Eindhoven,the Netherlands. Its first products were light bulbs and other electrotechnical equipment. Its first factory remains as a museum. In the 1920s, the companystarted to manufacture other products, such asvacuum tubes(also known worldwide as'valves'), In 1927 they acquired the British electronic valve manufacturersMullardand in1932 the German tube manufacturer Valvo, both of which became subsidiaries. In 1939they introduced their electricrazor , the

Philishave

(marketed in the USA using theNorelcobrand name). Also on March 11th, 1927 Philips went on the air with a stationcalled PCJ now known as Radio Netherlands. It was broadcast to the Dutch East Indies.The host of the first broadcast was Eddy Startz and from 1927 until he retired in 1969hosted a show called Happy Station. The only time the station went off air was when the

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