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 The Internationalisation of IKEA
 
 
Introduction to Ikea
Founded in 1943
 The Ikea logo is blue and yellowdue to its heritage
 The Swedish lifestyle is reflected inthe Ikea product range
 
 
 The Ikea Concept is:
“Its to create a better everyday life formany people.We shall achieve thisthrough the business idea, which is tooffer a wide range of well-designed,functional home furnishing products atprices so low, that as many people aspossible will be able to afford them”
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