Tis the Season to Make Money!
By Jason Markum
In this article I want to talk to you about the power of holiday sales...
'Tis the season! I don't know about you, but the December holiday season is probably one of my favorite seasons, and not just for the regular holiday reasons (Santa, x-mas lights, friends and family celebrating together)....but because it's a great season to make money.
Call me sentimental, but the holiday shopping season makes me feel all warm and tingly inside. No, really!
If you aren't doing anything to capitalize on the holiday season, you should be carried around to the back of the building and severely roughed up until you gain some sense.
Ok, maybe that's a little harsh....or not, the point is, even if you operate solely online, there are lot's of things you can do to make a little extra money this holiday season.
Number One: Hold a special Holiday Sale.... any kind of sale!
Even though I don't know all that much about you, I'm almost positively sure that you've started your own email list (if not, refer back to the comment above about the dragging and roughing up). How hard would it be for you to craft a quick message to your list offering a special 10%-20% off sale for everything at your web site?
It'd be pretty darn easy I'd think...
Almost too easy....let's dig a little deeper....
A holiday sale is good but this is the holiday season, it's your chance to play off of all those wonderful x-mas emotions floating around out there.
How about a 25% sale...but the proceeds going to a charity of your choice like the salvation army or the toys for tots program. To clarify, all your prices stay the same, but you'll donate 25% of each purchase to the charity.
Now we're getting somewhere. You can use this strategy to increase your sales, but also to get some good PR in your local newspaper (after you send them a note about the sale, that is).
And why not contact the local chapter of the salvation army and tell them about your sale. Maybe they can do something to help get the word out...even if they just put a flier in their office, that's something. Any help they can give you only helps themselves, so it's in their best interest to help you if they can.
We're just getting started....use your imagination. There must be a million ways for you to capitalize on the holiday season to your own advantage.
Think about it....try to come up with 3-5 holiday marketing gimmicks. All you have to do is sit down and think about it for a few minutes, it's pretty easy. The holidays make it so much easier to come up with ideas. Think back over time...what holiday offers have other people offered you during your life? If nothing else, copy them!
ABOUT THE AUTHOR: Jason has been writing articles online for nearly 14 years. When not writing about internet marketing, he also runs a popular rc airplane kits web site where he reviews a wide variety of Remote Control Airplanes for people around the globe.
LICENSE: Please feel free to reproduce this article in any form so long as you leave the “ABOUT the AUTHOR” section in tact.
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