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Hob Bits

Hob Bits

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Published by Jeffrey Reyes

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Published by: Jeffrey Reyes on Dec 08, 2009
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Data Analysis AssignmentHobbits’ Choice Restaurant
Intro to Marketing ResearchSection Eleven
Joel Rakes
1. Perform the appropriate descriptive analysis for each question on the questionand interpret it.
Descriptive Statistics
N Minimum Maximum Mean Std. DeviationHow many total dollarsdo you spend per monthin restaurants (for yourmeals only)?400$5.00$450.00$150.0525$92.70629What would you expectan average eveningmeal entree item aloneto be priced?340$6.00$60.00$18.8353 $9.82784Year Born400192819751957.46 9.516Including children under18 living with you, whatis your family size?400172.67 1.379Recoded income to$1,000s using midpointsof questionnaire ranges4007.50175.0076.4688 53.13583age40028.0075.0045.5375 9.51577Valid N (listwise)340
For “total dollars spent in restaurants per month”, the mean dollar amount is $150.05.The responses for this question raged from $5 to $450. This mean dollar amount shouldgive Dean a better idea on what an average consumer would spend a month on diningout.For “expected price of an average evening meal entrée”, the mean is $18.84 and theanswers varied from a minimum of $6 to a maximum of $60.The mean for “year born” is 1957. The responses ranged from the year of 1928 to 1975.This shows Dean that his average client’s age is on the older side.The mean for “family size” is 2.67. Responses on this question ranged from family sizesof 1 to family sizes of 7.The recoded income of $1,000’s using the midpoints’ mean was $76.4688 or$76,468.80. This gives Dean a better idea of the income of consumers.Lastly, the mean age of respondents was 45.53. Once again showing the consumer’solder age.
Do you eat at this type of restaurant at leastonce every two weeks?
   F  r  e  q  u  e  n  c  y
Mean = 1Std. Dev. = 0N = 400
Do you eat at this type of restaurant at least once every twoweeks?
The above histogram shows that every single respondent replied with a “yes” to thequestion of “do you eat at this type of restaurant at least once every two weeks?”Therefore the mean is 1.
How likely would it be for you to patronizethis restaurant (new upscale restaurant)?
       F     r     e     q     u     e     n     c     y
Mean = 3Std. Dev. = 1.237N = 400
How likely would it be for you to patronize this restaurant (newupscale restaurant)?
This histogram shows that both the mean and the mode response is “3” which means“neither likely nor unlikely” to patronize a new upscale restaurant (a general level ofindifference.)

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