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Naughty/Nice List 2009: A scorecard on the catalog and direct mail industry

Naughty/Nice List 2009: A scorecard on the catalog and direct mail industry

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Published by forestethics
This holiday season, the catalog and direct mail industry is showing strong trends toward ‘greener’ forest and paper policies despite several laggards playing ‘grinch’ according to our 4th annual Naughty/Nice List: a scorecard on the catalog & direct mail industry.
This holiday season, the catalog and direct mail industry is showing strong trends toward ‘greener’ forest and paper policies despite several laggards playing ‘grinch’ according to our 4th annual Naughty/Nice List: a scorecard on the catalog & direct mail industry.

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Published by: forestethics on Dec 08, 2009
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01/12/2013

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SANTA’SFOURTHANNUALSCORECARDONTHEDIRECTMAILINDUSTRY
It’s that time of year when little chubby-cheeked children are lining up once again totell Santa just how nice they’ve been, and how duly deserving they are of toys.However, while standing in line for a seat on Santa’s lap, few are willing to admitwhen they’ve been naughty.Meanwhile, catalogs and other pieces of junk mail pile up in our mailboxes—beggingus to get their 1-800 numbers jingling with purchases. Unfortunately, they’re aboutas likely to advertise their naughtiness as a child on Santa’s lap.But while children’s mischief is innocent, big catalogersand junk mailers such as Sears, Citi, and Chase havebehaved outright destructively toward the environmentthis year—including behavior that hasn’t been kind tothe famous reindeer of holiday lore.You see, reindeer—or caribou, as they’re called in thewild—find critical habitat in Canada’s Boreal Forest. The Boreal itself is one of ourfirst lines of defense against climate change, as it forms part of the Earth’s largestterrestrial carbon storehouse. Yet, every year millions of acres of Canada’s BorealForest are destroyed to produce catalogs, junk mail, and other paper products.Some catalogers and direct mailers have done what they can to help. As our 4thannual Direct Mail Industry Scorecard shows, there are more and more ‘nice’companies who are taking concrete steps to ensure that their paper choices don’tendanger precious wildlife, and don’t destroy intact Boreal Forest. These companieshave earned the cute caribou you see on the scorecard.But the naughty companies—the ones with ties to destruction in EndangeredForests, with little post-consumer recycled content or FSC-certified paper, andwho are passing up opportunities to reduce their overall paper—will find lumps ofcoal in their stockings.
Nice!
TimberlandPatagoniaREIMacy’s/Bloomingdale’sCrate & Barrel
Like bands of carolers joining up to spread holidaycheer, Americans are uniting in their near unanimousfrustration with junk mail’s waste. Over 100,000 peoplehave signed the petition at donotmail.org calling for anational Do Not Mail Registry, and in March the city ofSan Francisco became the first government body toactually represent Americans who are fed up with thestatus quo, passing a resolution calling for state and national registries. Like DoNot Call in 2003, Do Not Mail is an idea whose time has come.
Naughty.
SearsNeiman MarcusEddie BauerCitiChase
F
OREST
E
THICS
www.ForestEthics.org · (415) 863-4563
Checking Twice...
HSBCCapital OneBank of AmericaLands’ EndAmerican ExpressDellWilliams-SonomaVictoria’s SecretJC PenneyL.L. BeanJ. Crew
ALL I WANT FOR CHRISTMAS ISLESS JUNK MAILSEARS GREENWASHES FOREST DESTRUCTION
ForestEthics volunteer Santa Claus
Sears seems to have set up permanent camp on our Naughty list, earning enoughcoal on our scorecard to, well, contribute mightily to climate change! And now Searshas outdone the Grinch by announcing a new paper policy that, instead of protectingEndangered Forests, leaves them to the axes of logging companies certifed by the(Un)Sustainable Forestry Initiative (SFI). Just as the Grinch dresses up like Santa totake presents instead of give them, the SFI certifies ‘forest destruction as usual’practices that hurt people, deceive consumers, and cheat taxpayers.

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