Sarah Rizkina (19714103) 2.
Hamzah M Y (19714195) 3.
Laurentia Livia (19714196) 4.
Sulistia Fitriaty (19714199) 5.
Hifzhan Abiazka (19714200) 6.
A Young Kim (19014701) Name of the Business: Kue Balok Kang Didin Business Type: Food and Beverages Location: Jalan Abbdurahman Saleh 48 KUE BALOK KANG DIDIN On August 27, 2014, We visited and observed a kiosk named Kue Balok Kang Didin that sells traditional cake from Indonesia. The cake’s name is Kue Balok. It sells for only two thousand rupiahs each. The owner of the kiosk is Alinurdin, 56 years old. Mr. Alinurdin is a father of four kids. All of his kids are all grown-up and now are trying to make a living themselves. The oldest one is working with Mr. Alinurdin at the kiosk and another one wants to open a branch in Cimindi. Mr. Alinurdin’s wife doesn’t work. Mr. Alinurdin feeds his family only from selling Kue Balok. So far, the income is enough for the family, he said. Now, he has 6 branches of Kue Balok Kang Didin. Four of them are in Bandung, one kiosk is in Jakarta, and another one is in Jogjakarta. The kiosk at Abbdurahman Saleh street 48 has been there for 5 years. It opens from 4 p.m. to 2 a.m. Before he started running this kiosk, he had opened a kiosk at another place with his older brother, which was on Garuda Street. His parents had started this business since 1960, and although he was only a middle school graduate, he decided to continue running his parents’ business. He opened his own kiosk at Abbdurahman Saleh street because it’s not so far from the previous kiosk and Abbdurahman Saleh is a very crowded street. At the beginning, instead of gaining profit, he kept experiencing losses. With only a starting capital of 10 million rupiahs, he patiently kept on trying by innovating his methods and recipes, mixing traditional kue balok with more modern tastes. And after 5 months, he started to get profits of 1 million rupiahs from the 3 millions rupiah used for buying ingredients, and now gaining up to 4 million rupiahs each day. His buyers range from all classes of people, and mostly from other cities outside Bandung, such as Jakarta, Jogjakarta, and even Palembang. His kiosk alone can contain up to 100 customers all together, and there can be up to 900 customers in a single day. There are 10 employees for delivery service, cooks and cashiers. They buy the ingredients every two weeks and make the dough in the owner’s house, while the cake itself is baked right in front of the kiosk. The salary for the employees vary by how long the employees have worked. It ranges between six hundred thousand rupiahs and one and a half million rupiahs each month. Mr. Alinurdin doesn’t have any specific qualification for the employees who want to apply.