Optolink International Edition 2009 Q3 Issue

OPTOLINK Q3, 2009
Development of STSP, 24
OptoLink International Edition (OLIE)

is a quarterly magazine published
by the Photonics Industry and
Contents
Technology Development
Association (PIDA).
Industry News
4 Current Taiwan FPD Industry Outlook
5F., No. 9, Roosevelt Road, Sec. 2.,
Taipei, Taiwan, 10093.
8 Smartbook—a Creative Breakthrough
www.pida.org.tw
Tel.: +886-2-2396-7780
13 E-books On the Rise
Fax: +886-2-2341-4559 18 3D in the Cinema, 3D at Home, 3D is the Future
22 3D Display Photonics International Forum

Publisher:
Frank Ma, CEO of PIDA 24 The Development of PV Cluster in Southern Taiwan Science Park
Editorial Team:
Angel Chiou, Dan Guo, Exhibition Watch
Murphy Lin, Stephy Chen,
Karen Ho, Deaphne Kuo, 28 “Go Green and Stay Green”
Jason Lu, Nigora Normatova,
Delux Chen, Aheurter Liu
Company Profiles
Art Designer:
Chiou-Ling Liu
33 SiPix One E-Book reader replaces one million pages
Director of Market &

36 3D is the new vision
Bussiness Division: 39 USUN: Creating Future with Customers

Ryan Chung
42 BASF – The Chemical Company
Sales Contact: “Close Customer Relationship is our priority”
Ginger Chen, Pamela Hsiao,
Cathy Zhang, Ben Tsai, 44 “We don’t do Me too”—
Henry Nieh
The Enthusiasm, Precision & Speed of C Sun
Advertising:
46 ATMA: Committed to Top Quality
Christine Chen
ad@mail.pida.org.tw
Subscriptions:
Simon Huang
simon@mail.pida.org.tw
Editorial Submissions:
Angel Chiou
(angelchiou@mail.pida.org.tw)
8 13 28
INDUSTRY NEWS
Current Taiwan FPD

industry Outlook
by Angel Chiou
G
enerally, FPD industry is optimistic in and public information display (PID) are getting
Q3 after the economic shakeout in the more and more attention from both the end market
previous 9 months. Benefiting by rush and manufacturers. These innovative products have
orders and China’s “home appliances become hot spots in many international exhibitions
going to the countryside,” TV market’s performance and are highly potential in 2009.
in Q1 and Q2 is better than expectation, which results On the other hand, panel manufacturers are
in the growth of LCD market as a whole. In addition, ambitious to shift their efforts into LED and PV
the glass shortage at 6G and under leads to a limited industries to be more competitive internationally.
panel supply, and in consequence results in higher Panel giant CMO actively enter LED package and
prices for panels in Q3. The shortage of glass will backlight modules, while AUO’s subsidiary company
continue until September. Lextar plans to produce LED in 2009 Q3 for NB
Undergone the global downturn in the first half backlight. Regarding PV industry, CMO enters PV
of 2009, panel manufacturers keep seeking solutions industry in 2008 through its subsidiary Chi Mei
to tide over recession. PIDA’s panel analyst points Energy which uses a-Si thin-film technology to reach
out two trends are growing in the FPD industry. One capacity of 25~35 MW by the end of 2009. AUO also
is the development of innovative products, and the purchases 50% share in poly-sillicon maker M. Setek
other is companies’ step into PV/ LED sectors. of Japan in June for US$ 125 million to tap solar
E-papers, touch panels, 3D display panels, OLED, market.
4 • OPTOLINK International Edition 2009 Q3

INDUSTRY NEWS
Fig.1 Global FPD Revenue Outlook

Unit: US Million
Courtesy：PIDA，2009／2
Fig.2 Taiwan FPD Revenue Outlook

Unit: NT Million
Total FPD 1,615,005 1,484,418 1,488,188 1,641,106 1,725,267 1,810,385

Total FPD growth rate YoY 36% -8% 0% 10% 5% 5%
Fig.3 Taiwan FPD Quarterly Revenue

Unit: NT Million
OPTOLINK International Edition 2009 Q3 • 5

INDUSTRY NEWS
Fig.4 Global Application Shipment of Small and Medium Displays

Unit: thousand
Device Year 2007 2008 2009(e) 2010(f) 2011(f) 2012(f) CAGR

Cell phone 1,165,459 1,276,904 1,251,366 1,288,907 1,353,352 1,407,486 3%
Cell phone sub 213,840 197,000 187,850 185,830 186,500 182,700 -3%
DSC 126,767 136,515 135,955 140,034 144,234 149,218 3%
PDA 8,200 7,800 7,200 6,700 6,400 5,900 -5%
PND (GPS) 28,195 36,090 37,894 42,062 47,531 53,710 11%
Game 62,850 73,820 74,558 76,795 78,331 79,114 4%
Portable DVD 24,666 26,216 26,482 26,778 27,351 29,957 3%
Automobile Monitor 15,191 18,200 18,382 20,453 22,451 24,002 8%
Netbook 600 14200 29,500 47,600 62,300 87,200 130%
DPF 10,600 12,260 13,211 15,589 19,954 26,140 16%
Fig.5 Global Demand of Large-Area Displays

Unit: thousand
Fig.6 Global Shipment and Penetration Rate of LED TV

Unit: thousand／%

INDUSTRY NEWS
Fig.7 Touch Panels Revenues and Growth

Unit: US million／%
Touch panels’ revenue will reach 3.5 billion

with an annual growth rate at 9%. Although
today touch function is mainly added in
small-sized electronic products, it is expected
to enter mid-to-large product such as NB,
monitors and digital signage.
Fig.8 Global Revenue Forecast of PM-/AM- OLED

Unit: US million
With the advancement in the R&D of

OLED, the revenue jumps from 685 million
in 2008 to 1,125 million in 2009. Among
that, AMOLED at its first time outnumbers
PMOLED in 2009, and will drive the growth
of the industry next few years.
Fig.9 Global E-paper Revenue

Unit: US million
While PVI requires E-Ink, AUO invests Sipix,

and Delta cooperates with Bridgestone,
e-paper has become the hottest topic in
2009. The revenue of e-paper market will
reach US$ 198 million in the end of 2009
with growth rate at 161%.
Fig.10 Global Revenue and Growth Rate of 3D Display Panels

Unit: US million／％
3D technology has broadened its application

in animation, movies, and games this year,
resulting US$ 612 millions with a growth rate
at 66%.
revenue
growth rate

INDUSTRY NEWS
Smartbook—
a Creative Breakthrough
cheaper, lighter, and even more connected than netbooks
by PIDA
A
new handset gadget that made its debut Qualcomm Snapdragon™ chipsets, is aimed to fill
at the Taipei International Computer the gap between smartphone and PC-like notebook
Show (Computex 2009 Taipei) has or netbook products. ARM is a leading provider of
caught everyone’s attention ever since. 32-bit embedded reduced instruction set computer
Commentators said it is more like a combination (RISC) microprocessors, and Linux is a Unix-type OS
of smartphone and notebook/ netbook, but not freely available to everyone.
exactly the same to all of those. Now the name of Other than a smartphone, a four-to-seven-
the new breed of stability and mobility is known as inch-panel-equipped smartbook is perceived mainly
smartbook. Internet-access device using a larger high resolution
The name of this gismo is rendered by Freescale touch screen. While compared to a notebook or a
Semiconductor Holdings I, Ltd., one of the leading netbook, it is much smaller and lighter, which is
manufacturers of microcontrollers, microprocessors boasted by the creators to be an advantage because
and semiconductors, and Qualcomm Incorporated, a the additional weight that prevents user from
wireless telecommunications design and development carrying it around is cut out as well. Also, the super-
company. According to Qualcomm, a smartbook is long battery life up to 10 hours without recharging is
bigger-sized than a smart phone while smaller than the other selling point that is expected to cater for the
a regular-sized notebook or netbook. To be more need of most customers.
specific, it is something that is characterized with the Taiwan-headquartered Wistron Corp, an
portability and intuitive feel of a smartphone, as well original design manufacturer (ODM) with focus on
as the versatility and capability of a notebook. information and communication technology (ICT)
The portable device, based on ARM™ technology products, was the first provider who launched its
and Linux operating system (OS) and powered by N900z smartbook at the trade show. Aside from all

INDUSTRY NEWS
Fig.1 Neither a phone nor a netbook; it's a smartbook.
Courtesy: Qualcomm
the features mentioned above, the prototype running 40-million unit annual market by 2013.
free Ubuntu OS and packing Firefox web browser Machines with touch screens promised an escape
looks very workable, according to some geek on the from the tyranny of keyboards, phone companies
spot. The N900z may cost about $ 200, but the timing promoted tiny computer models that bridge the gap
of the release has not yet been confirmed. between smartphones and laptops.
In spite of the debate whether the smartbook is The potential market for the machine with
going to officially come through sometime in 2009, a touch screen also draws most of panel makers’
over 15 manufacturers are planning to be shipping attention to vie with each other for orders. At the
smartbooks by this fall using chips from Freescale, Display Taiwan 2009 Show in June, Taiwan flat-
Texas Instruments and Qualcomm. According to Will panel maker AU Optronics Corp. demonstrated all
Strauss’s, principal of the U.S.-based market watcher its latest technologies and products by dividing into
Forward Concepts, report, smartbooks could be a nine sections from advanced technology for large-

INDUSTRY NEWS
Fig.2 Smartbook prototype with sliding keypads

Courtesy: Freescale
size LCD to leading mobile technologies and in-cell growth of small/medium-sized LCD panel shipment
multi-touch panels. for the second quarter of 2009. The total shipment
L.J. Chen, President of the world’s third largest reached 36 million units in the second quarter,
panel vendor, told the media that its innovative jumping by 125% over the previous one. According
mobile technology, offering whole new user to the company, it will double the 4.5th generation’s
experiences, aims to provide the consumers with total production of small/medium-sized LCD panel
visual impacts. With a full range of small/medium- from 40% to 80% as the demand for new mobile
sized LCD panel, AUO is ready to customize different computing applications is surging recently.
quasi-laptop creations for customers. Local flat-panel and PC monitor maker Innolux
Chunghwa Picture Tubes (CPT), Taiwan’s No. Display Corp in May announced to invest US$10
3 LCD manufacturer, has been the biggest supplier million in a Chinese affiliate as part of a broader
of small/medium-sized LCD panel for netbook China-bound investment project totaling US$90
since it teamed up with Asustek Computer Inc, who million, which was speculated as a move to expand its
launched own-branded Eee PC that was marked as flat panel module assembling capacity in Xiamen of
the first netbook, in late 2007, reported a significant Fujian Province for Apple Inc.’s smartbook project.

INDUSTRY NEWS
Fig.3 Smartbook prototype featuring vertical display

Courtesy: Freescale
According to some reports and analysts, Apple Innolux or Apple comment on the issue, but the buzz
is working on some unknown wireless electronic has been seen in the markets.
device, which is something that uses the iPhone’s The other smaller Taiwan-based display
operating system instead of the regular Mac OS. To manufacturer Sollink Inc, also an arm of electronic
be more specific, the long-speculated product sounds component maker Cheng Uei Precision Industry Co,
more like a smartbook than a netbook. Neither did said soon after the show closes it would make its first
Fig.4 A sleek smartbook prototype featuring a Fig.5 A smartbook prototype that

touchscreen interface unfolds to provide keyboard and
Courtesy: Freescale mouse functionality
Courtesy: Freescale

INDUSTRY NEWS
Fig.6 A smartbook prototype featuring leather-based casing

Courtesy: Freescale
► Fig.7 A modular smartbook concept

that enables customization
Courtesy: Freescale
shipment of next-generation handset displays using HTC’s formidable rival Nokia, which roughly
Qualcomm technologies. makes four out of every 10 mobile phones sold,
From other point of view, the smartphone camp in early 2009 joined Qualcomm to plan a mobile
is itching for a try as well. According to Qualcomm, computing devices based on Qualcomm’s chipsets
the world’s largest smartphone maker HTC Corp in the pipeline, which was interpreted as a strategic
is among the firms designing products based on its decision to get into the futuristic smartbook game.
chipsets. Rumor has it that HTC is developing a new Whether smartbook might be a great success
mobile internet device (MID) called Firestone which or not in the near future, it is sufficient enough to
has a bigger screen and connects to the Internet on stimulate the display industry to grow, as well as
the go. Allegedly, HTC is planning to work together the PC-related companies and the mobile phone
with mobile network operators in China, Europe, providers. In the midst of a difficult environment
Japan and North America to create a new market for the tech industry, this is a heavy rain after a long
segment. drought every player was waiting for.

INDUSTRY NEWS
E-books
On the
Rise by Angel Chiou
H
ow about walking on the street with later in November
Stephen King’s over 60 novels at hand? 2 0 0 7 — A m a z o n ’s
How about taking a whole series Kindle, which soon
of Harry Potter books with you on the became a latest must-
plane without worrying your hand-luggage might be have gadget beyond
overweight? exp e c t at ion. In
Now, thousands of pages will turn into one 2008, Amazon
through an e-book reader! sold over 500
E-book is an innovative product gaining its thousand
popularity from panel makers to end product Kindles and
consumers. A consultant company which focuses successfully
on research and survey of internet use indicates occupied more than
that about 70% of its interviewees had used digital 60% of the e-book reader market. The success
contents because it is convenient and easy to of Kindle helps drive the growth of e-book market.
download. Moreover, an e-book is cheaper than a According to PIDA’s analyst, the revenue of e-paper
conventional hard copy book for its dismissal of the market will reach US$ 198 million in the end of 2009
costs involved in publishing and distributing. with growth rate at 161%, as shown in figure 1.
The world’s first e-book reader was Sony’s “Librie” What was also triggered by Amazon’s Kindle is
launched in 2004, which was not quite a hit in the the battle between panel makers who produce e-book
market then. A more successful product appeared modules as in the upstream supply chain (figure 2).

INDUSTRY NEWS
Since the beginning of 2009, many panel makers step consolidates both PVI and E-Ink’s leading status in
into the development and production of e-books. the rapidly growing industry.
Prime View International Co., Ltd (PVI), the world’s In addition to PVI, panel giant AUO is also
major provider of e-paper display modules whose ready to march into the market. In March 2009, AUO
customers include Amazon and Sony, announced in through its subsidiaries Konly Venture and Ronly
June its acquisition of E Ink Corporation, the leader Venture invested US$ 30 million to purchase 60
in e-paper display materials, for approximately US$ million shares of Sipix Imaging Inc, owning 31.58%
215 million. of the company. Sipix is known for its microcup
PVI is originally a Taiwan supplier of small- and electrophoretic display technology, which is believed
medium-sized displays, and is also the first panel to have the potential to produce the thinnest and
company that enters the market of e-book reader. The most flexible electrophoretic display. Since the
company first acquired Philips Electronics’ e-paper microcups can be filled with different color dyes, it is
display division, and later partnered with E-Ink in possible to make a full-color system without external
2005. Being optimistic about the market, PVI further filters. A comparison of the two major e-paper
bought a 74% stake of Hydis Technologies of Korea technologies is shown in figure 3.
in 2008 to expand its capacity. At that time, PVI The cooperation is quite a surprise in the e-book
was already the the world’s highest volume supplier industry and is doubtlessly the most potential
of epaper display modules. Today, the merger of competitor for PVI and E-ink. Although PVI is said
the two companies would allow PVI gain e-paper to have more than 90% market share of the epaper
display materials as well as intellectual property from display after its acquisition of Eink, AUO as the
E-Ink, while benefiting E-Ink through the increased world’s No.1 panel maker is quite ambitious to outdo
operating funds to boost production and technology its counterpart.
developments. In all respects, this cooperation further In this year’s Display Taiwan, AUO’s 6” touch
Fig.1 Revenue of E-paper Market

Unit: US$ Million
Courtesy：PIDA

INDUSTRY NEWS
Fig.2 E-paper Supply Chain
Hardware
Materials
System
Microcapsule Module
Front panel TFT panel EMS E-book, Mobile,
Microcup Driver IC
PID ESL
QR-LPD CPU..Batrae
Smart Card
Ch-LCD
Content Platform Consumer
Software Content provider

• News
• Publication DRM • Amazon
• Advertisement • .azw .txt • SONY Connect
• Magazine • .mobi .prc • Mobipocket
• .mp3 .aa • Franklin
Courtesy: PIDA
Fig.3 Comparison of Microcapsule and Microcup
Technology Microcapsule Microcup
Black and white particles in microcapsules Individual cups are filled with liquid colorant
are raised and lowered to display black and and white particles. The particsle are raised
white, or shades. The microcapsules and lowered to display either the white
contain particles and a transparent liquid. particle or the colored liquid. The color of
the liquid can be changed for a variety of
Transparent Black
two-color displays.
White electrode particle
particle Microcapsule Drive electrode Sealing layer
Structure
+ + ++
+ + + + +
Transparent Iiquid Drive electrode Transparent Liquid White
electrode colorant particle
Drive AM PM
Color Filter O X
High contrast ratio（暗態佳）
High contrast ratio（亮態佳）
High reflectance
Features High reflectance
Wide viewing angle
Wide viewing angle
R2R processing
Company E-Ink SiPix
Courtesy：Nikkei / Edited by PIDA

INDUSTRY NEWS
Fig.4 AUO 6-inch touch function eBook empowered by Sipix's exclusive Microcup® technology
Courtesy: AUO
function e-book made a worldwide debut. The the second half of the year. The size ranges From 6 to
device is the first outcome of the two companies’ 9 inches or 14 inches on the customers’ demand.
corporation, featuring a pixel count of 800×600 and In addition to panel makers, Taiwan government
a resolution of 167 dpi, 16 gray levels, a reflectance of also plans to promote the e-book industry. The
27% (including the touch panel) and a contrast ratio Executive Yuan (Cabinet) announced in mid-
of 8:1. The same product is also showcased in Sipix’s July to devise an e-book industry action through
booth only without the touch panel. The reflectance the co-effort of the Ministry of Economic Affairs
and contrast ratio are 33% and 7:1 respectively. (MOEA), the Ministry of Education (MOE), and the
After AUO’s investment in Sipix, the new e-book Government Information Office (GIO).
products will be manufactured on Sipix’s production Relevant businesses include setting up a large-
line with a TFT array glass substrate made on AUO’s scale digital publishing platform like Amazon, seeking
3.5 and 4 generation lines. Dr. C. T. Liu, Senior VP funding from Taiwan’s National Development Fund
& GM of Product Display Business Group of AUO, to help expand the e-book market, and prioritizing
indicates that they will begin shipping sometime in the digitalization of textbooks and library documents.

INDUSTRY NEWS
Fig.5 Taiwan's e-book industry supply chain
Standard
Wu Nan Culture Enterprise, Common Wealth Magazine,

Taiwan Knowledge Bank, Chiu Ru Chiang Book Co., Business Weekly,
International Trade, Far East Book Co., Cite Publishing Ltd., Transmission
Books & Microinfo, Udn.com Co., Madarin Weekly Magazine
Software
CSBCA Far Eastone, Chunghwa Telecom, Common Wealth Magazine,

Books.com.tw, Yuan-Liou Publishing, BenQ, Studio Classroom,
udn.com Co., National Institute for Compilation and Translation
Channel
RollTech Technology, Linpus Technologies, Brogent Technologies,

CyberLink, OleM@p Inc. BenQ, Transmission Books & Microinfo,
Idealist Information Co.,
Content
E-book: Standard yet to come
Courtesy: PIDA
enhance the the

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government alsoofexpects
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avoid pagaism.Telecommunications Co., intending
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e-book After
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Figure 5 shows establishment
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a platform “Koobe” with
to chain.

INDUSTRY NEWS
3D in the Cinema, 3D at
Home, 3D is the Future
by Nigora Normatova
T
he opening night at the Cannes Film The analyst said some multi-national tech
Festival, mid-May, featured a three- companies like South Korea-based anSamsung
dimensional cartoon-film Up, which has Electronics Co. and Royal Philips Electronics NV,
made cinematic history since it was the Europe's biggest consumer electronics maker, provide
first animation ever chosen to bring the curtain up on a range of stereoscopic TVs in the market. Moreover,
the festival. some non-branded panel manufacturers in Taiwan
Some reports commended that the movie had gear up to move forward in mass production.
crashed through a milestone because it has changed At Display Taiwan 2009 in mid-June, among
the face of animated films forever, which may not be others, Taiwan-headquartered AU Optronics Corp.
far from the truth. While the basis of 3D filmmaking showcased the world’s largest 65-inch 3D display,
is not a fresh concept, new techniques have emerged enabled with 12 views, which is the latest innovative
in recent years to sweep across the industry. For technolog y aiming to create a new wave of
many, the 3D revolution is real, it is the most exciting viewing enjoyment while enriching people’s digital
thing to enhance the Hollywood entertainment lifestyles, according to B.D. Liu, Vice President of
productions and stimulate movie attendance. AUO Technology Center. He said, with its ultra
Mo r e o v e r, i t h e l p s c a t a l y z e t h e h o m e large-size 3D effects, the 65-inch product can be
entertainment market. According to a cinema analyst, utilized in public information display applications
many movie studios make a mint of money from the for commercial purposes, which would allow
sale of DVDs as certain consumers wait for movies consumers to have a whole new virtual-reality
to come out on DVD. If the interest in 3D grows, experience.
it boosts the number of TVs at home capable of Mr. Liu told the media that the world’s No.
showing 3D images. 3 panel vendor hopes to provide super full high

INDUSTRY NEWS
Fig.1 The world's largest 65-inch 3D display by AUO
Courtesy: PIDA，2009／6
definition and 3D display technologies to bring world’s highest resolution 30-inch 10-megapixel IPS
superlative visual effects that are real to life by high-end monochrome medical display panel.
leveraging its cutting-edge R&D strengths in the field. Kuo Chen-Lung, company VP of Sales and
The company’s full-array and glasses-free 3D displays Marketing, once said in an event that the company
demonstrated on the spot also included 4.3-inch, will ship 23.6-inch 120Hz full HD 3D LCD monitor
8-inch and 17-inch models that are based on different panels starting this quarter and 18.4-inch 120Hz full
types of technology. The two small/mid-sized panels HD 3D LCD notebook panels in the next quarter.
are able to simultaneously deliver 2D/3D viewing, Mr. Kuo noted that the gaming market has
providing more diversified applications for portable been hot since the financial crisis, which created a
game devices, digital photo frames and other small- potential market for 3D display. With the demand on
and medium-sized displays. the rise, CMO developed the 18.4-inch 3D notebook
Chi Mei Optoelectronics (CMO), the arch rival panel based on micro-retarder technology.The panel
of AUO based in south Taiwan, also showed off its features 4-lane eDP interface for high bandwidth data
cutting-edge 3D technology at the same time, which processing, and can switch to 2D screen for work
was the world’s first full HD 120Hz 3D panel with purposes.
shutter glasses. According to the company, the latest CMO claims that it has established stable flow
terminal product application currently provides the production of 3D LCD panels since 2007, and
industry’s best 3D effect, the world's largest (10.1- currently is the largest 3D LCD panel supplier in the
inch) in-film capacitive type touch panel, and the world.

INDUSTRY NEWS
Fig.2 CMO´s 23.6＂ 3D monitor, starting to ship in Q3
Courtesy: CMO
Chunghwa Picture Tubes Ltd (CPT), the island’s Apart from these industry players who have
third-largest flat panel maker, made an aggressive proactively gained ground in the promising sector,
move at the trade show to firm up its leading position the Industrial Technology Research Institute (ITRI),
on 3D technology by presenting a 3D TV wall that a semi-government organization specialized in
combines 3×3 37-inch 3D panels to increase viewing technology research, announced its latest 3D imaging
impacts with giant 111-inch screen. According to and display technologies in a joint international 3D
the company, these panels sized from 7-inch to 37- image seminar in late April.
inch cover applications including digital photo frame, Jon Hsu, the Deputy General Manager of
netbook, notebook, monitor, TV and commercial Electronics & Optoelectronics Research Laboratories
boards etc. of ITRI, said that ITRI has successfully implemented
For the past few years, CPT has focused on glass- the independently-developed 3D technology to create
free 3D technology development and received credit the world’s highest resolution 56-inch large-screen
for high quality. For example, the 37-inch multi- 3D LCD display. Mr. Hsu explained that ITRI utilized
depth 3D display module and the 26-inch multi- a slant barrier to segment the images, allowing the
depth 3D display monitor exhibiting on the spot are left and right eye see different images. Being arrayed
winners of Taiwan Excellence Awards, an award that in special image, the slant barrier is able to lower
is delivered by the government and Taiwan External the problem of overlapped images in both eyes as to
Trade Development Council (TAITRA) to encourage avoid causing dizziness and offer comfortable viewing
Taiwan industries to upgrade and incorporate pleasure.
innovalue into their products. The 3D trend is dribbling across the information

INDUSTRY NEWS
Fig.3 CPT showcased an eye-catching 111" 3D TV wall in Display Taiwan 2009
Courtesy: PIDA，2009／6
and communications technology (ICT) industry. Acer movies into 3D. Mr. Kan also told the media that
Inc., the world’s No. 3 computer seller that’s closing the notebook will run Windows 7 which is set for a
in on Dell’s No. 2 slot, will be launching a laptop September release.
with a 3D display this coming October. According to 3D technologies have been taken a bit of a
reports, Acer is teaming closely with Wistron Corp, gimmick that is used to re-energize a tired franchise
Taiwan’s No. 3 contract maker of personal computers, or help a film to stand out from a crowded box office,
on the co-development of the product. but when conditions are growing along with the
Campbell Kan, Acer mobile computing VP, concerted effort made by the whole industry, after a
noted that the model will have a 15.6 inch display while some professional market watchers started to
and come with pre-loaded software that is able to believe that 3D will be here to stay.
convert 2D movies to 3D, and also convert standard

INDUSTRY NEWS
3D Display Photonics
International Forum
by Angel Chiou
M
ore an d m ore f i l m m a ke rs — Fig.1 3D Display Photonics International Forum
including famous Hollywood
directors James Cameron, Robert
Zemeckis, and Steven Spielberg—
are converting their films to the 3D Imax experience.
It is estimated that within 3 years 45 3D movies will be
in theaters, which would bring forth the fast growth of
the 3D industry worldwide. The 3D Display Photonics
International Forum was held during September
1st~2nd, inviting experts from both hardware and
software to share their thoughts on this hot topic.
Dr. Peter Shih, founder of Photonics Industry and
Technology Development Association (PIDA), shared in
the forum the 3D industry from a photonic perspective.
A short interview with Dr. Shih is as follow.
Please give a brief introduction quality; software manufacturers must take into
regarding the 3D industry. account the compatibility among various software;
Dr. Shih: Since 1903 when the first 3D movie content producers is responsible for making contents
came out, 3D display technology has been developed interesting enough to attract end users. Vertical
for over one hundred years. However, 3D technology and horizontal integration is a must, and surely is a
has been limited due to the small market and difficult task. However I am still optimistic about the
immature technological development. The various 3D industry and looking forward to its future.
3D technologies can be generally categorized into
the stereoscopic technology and the autostereoscopic What is Taiwan’s role in the 3D
one. Both have their own strength and market. revolution? What is Taiwan’s
strength?
What is the most important thing Dr. Shih: Taiwan has very solid strength in many
in developing 3D industry until this industries such as computers, semiconductors, and
point?
displays. These industries also play crucial roles
Dr. Shih: Business model is definitely the in 3D industry and would allow Taiwan a good
foremost part in the industry. Manufacturers from chance to enter 3D industry value chain. Taiwan has
hardware, software and content must streamline the been putting effort in 3D industry for a while. In
industry chain through cooperation. Panel makers 2007, International Technology Research Institute
need to advance 3D technology as well as display (ITRI) established 3D Interaction & Application

INDUSTRY NEWS
Fig.2 Dr. Peter Shih as the host during the Fig.3 Chris Chinnock hosting the Fig.4 Experts from hardware, software, and content
forum panel discussion of 3D industry in the panel discussion
Courtesy: PIDA
Alliance (3DIDA) in hope to accelerate 3D industry the most important for 3D industry
development and establish standards. Next year to work on— 3D content creation, 3D
content distribution, 3D displays and
3DIDA signed agreements with the Ultra-Realistic
products, and business model?
Communications Forum (URCF) of Japan and the
Association of Realistic Media Industry (ARMI) of Chris Chinnock: Our speakers and host all came
South Korea to establish the first 3D image research to a consensus during the discussion that to build
and development alliance in the pan-Asia area. In the a business model is the foremost mission in the 3D
3D revolution, Taiwan would make every effort to be industry at this point. I agree with them. However, it
more competitive internationally. does not mean that the other three are less important.
3D industry is very complicated and needs a lot of
✳✳✳✳✳✳✳✳✳✳✳✳✳✳✳✳✳✳✳✳
collaboration among every single segment. The success
Another 3D expert that joined the forum as the of 3D industry would not be achieved only through
host of panel discussion is Chris Chinnock, Insight one of them. Regarding the business model, it is not
Media President and 3D@Home Consortium Board ready yet for the industry. 3D industry will need about
Member. A brief interview with Chris Chinnock is as 4 to 5 year for the establishment of its business model.
follow.
Tell us about your 3D@home.
What is the greatest challenge in The 3D@Home Consortium was formed in 2008
terms of 3D industry? to speed the commercialization of 3D into homes and
Chris Chinnock: 3D industry is still in its infant facilitate the development of standards, roadmaps,
stage. There are many problems that need to be and education for the entire 3D industry. We recently
solved— technological breakthrough, distribution enter into partnership with Korea’s 3D Fusion
channels, standardization of format, compatibility Industry Consortium (3DFIC). The common goal of
and so on. both 3D@Home Consortium and 3DFIC is to ensure
3D is successfully introduced and embraced by
As you mentioned during the panel content creation community and consumers around
discussion, which of the followings is the globe.

INDUSTRY NEWS
The Development of PV
Cluster in Southern
Taiwan Science Park
Take Motech for example, the company first founded as a dedicated solar cell
manufacturer in Southern Taiwan Science Park back in 1999 when the solar industry
was still at its infant age, successfully penetrating the market originally monopolized by a
few fully-integrated players. The successful business model set an example followed by
numerous new companies wishing to enter the solar industry in Taiwan.
by PIDA

INDUSTRY NEWS
Ride with the “green wave” -- their manufacturing bases set up in government-
Taiwan Government to stimulate run Southern Taiwan Science Park (STSP).
green energy industry
Affected by the global economic crisis, Taiwan The Success Story of Motech with STSP
PV industry’s revenue of 2008 Q4 is US$782 million Motech first founded the unique business
dollars, a drop of nearly 20% comparing that of 2008 model of dedicated solar cell manufacturing in
Q3 as US$967 million dollars. The drop of upper-/ Taiwan back in 1999 when the solar industry was
middle-/ down-stream revenue shows the whole PV still at its infant age, successfully penetrating the
industry chain were all impacted by the financial market originally monopolized by a few fully-
crisis, which resulted in the first negative growth in integrated players. The construction of MOTECH
Q4 in Taiwan PV industry. Plant 1 in the STSP was commenced in 1999,
Therefore, in support of the domestic green and began ts mass production in 2000. In 2005,
energy (both PV & LED) industr y, Taiwan due to operation requirement, MOTECH Plant
government has started several projects to stimulate 2 was built. Since then, Motech has been rapidly
the growth of the domestic green energy industry developed. Photon International has rated Motech
to help cut carbon emissions and make better use as the global cheapest solar cell subcontractor and
of renewable energy. In the next five years, the the most competitive one in the world in 2008. At
government will invest a total of US$1.4 billion to present, Motech is Taiwan’s number one solar cell
boost the industry. Hopefully by 2015, the green manufacturer and solar system installation provider.
industry will contribute more than 6% of the total Motech is also taking a leading role in initiating
revenue of Taiwan’s manufacturing industry. construction of the new Solar City in STSP with
In June 2009, Taiwan’s Legislative Yuan an investment of US$3.3 million. The Solar City
passed the Renewable Energy Act and approved features an energy infrastructure grid that will
a project for new industrial development in solar eventually serve 4,000 users. Users will also receive
energy and LED. The aim is to make Taiwan one government subsidies for installing their own solar
of the world's top-three producers of solar energy energy generation facilities supplying 2 kilowatts or
batteries and the world's largest supplier of LED more--equal to the amount of electricity needed to
lights and modules. Taiwan will change all of its supply a normal household. Excess generated power
700,000 traffic signals to LEDs and by 2011; in the will be fed back into the grid.
meantime, the government aims to complete the Additionally, even though major international
construction of Asia's largest solar power plant. competitors are beginning to slow down the pace
The approval of the Act will attract at least of expansion due to frozen end-market demands
NT$30 billion of investment, creating over 10,000 caused by the global finance crisis, Motech still
jobs and NT$100 billion of annual production holds an optimistic view as to the long-term
value in one to two years. Even some of Taiwan’s growth aspect of the solar industry. Unlike cost
largest companies such as Taiwan Semiconductor cutting measures, such as no-pay leaves, being
Manufacturing Co. (TSMC , are evaluating the implemented by local semiconductor and high-tech
possibility of entering the solar energy business. firms, the company is taking a more progressive
Besides, it is expected that Taiwan’s solar cell approach of recruiting talented workers released
makers including Motech Industrial Inc., Gintech by those firms, thus enlisting valuable human
Energy Corp., E-Ton Solar Tech, Sino-American resources into a promising industry. Motech plans
Silicon Products Inc. Sinonar Corp. and Green to increase its total annualized production capacity
Energy Technology, will benefit from the act. from last year’s 450 MW to 600 MW in 2009,
Especially those PV companies, such as Motech, while total output is expected to increase from 272
one of the world’s ten largest solar cell makers, have MW in 2008 to 400 MW in 2009. The number of

INDUSTRY NEWS
Southern Taiwan Science Park-Tainan Science Park (Display & Energy Photonics Industry)
employees is expected to grow from 1,211 in 2008 to multinational industrial park. With the advantages
over 1,500 in 2009. over spacious land, cheap rent for land, and stable
water and electricity supply, Southern Taiwan Science
Southern Taiwan Science Park Park (STSP) has become an important site for the
to Show Synergy of Green innovation technology of Taiwan’s Photonics industry.
Industry Chain In recent years, STSP’s contribution to Taiwan’s
Home to largest solar cell company (Motech) energy photonics production value is growing bigger,
in Taiwan , Southern Taiwan Science Park (STSP) the production value of STSP regarding to LED
aims to be an advanced, multifunctional and epi wafer and PV cells is totaled 1.278 billion US
dollars, representing 40% of total
production in Taiwan.
Fig.1 Taiwan wafer-based PV industry Q1 updates
Aiming to become a
significant green energy (namely,
t he “energ y generat ion” and
“energy conservation”) industry
manufacturing base in the Southern
Taiwan region, STSP has formed
a high-tech supply chain, which
integrates academia, industries and
R&D resources and encourages
industrial upgrade. As to the PV
cluster, tenant enterprises include
Taiwan Polysilicon (silicon wafer
material), MJC PROBE (solar cell
ingot sawing), MOTECH (solar cell
Courtesy: PIDA
& electricity generating system),
Gloria Solar, Tai-photovoltaic (solar

INDUSTRY NEWS
2. Kenmos Photovoltaic Co.,Ltd. is a thin-film

solar module maker aiming to become the top leader
in thin-film solar industry in Taiwan, currently it is
building up 10MW capacity and the capacity will be
gradually expanded to 200 MW within 5 years.
3. Auria Solar Co., Ltd. is a joint venture of E-Ton
Solar, Lite-On Technology Corp, Hermes-Epitek
Corp. and MiTAC-SYNNEX Group, which focuses
on silicon-based thin film solar modules. Auria has
begun mass production in the beginning of 2009.
4. King Enertech System Corp. provides products
from photovoltaic (PV) modules to prepackaged units
to site installed systems and meets customers’ power
needs by using photovoltaic (PV) technology. Its solar
electric systems supply reliable power for maximum
efficiency and minimum on-site construction time
and operation costs.
5. Chi Mei Energy Corporation is a subsidiary
cell modules), NANO-WIN TECH (thin-film solar of Chi Mei Optoelectronics (CMO), a world leader
cell), and Delta (power converter for regenerated in the production of TFT-LCD panels for a wide
energy). The followings are a few highlights on the range of application. Chi Mei Energy provides
tenant enterprises in STSP: thin-film solar panels design, manufacturing and
1. Gloria Solar Corporation, Ltd specializes in technical services. Chi Mei Energy starts mass
high quality solar products including monocrystalline production in Q1, 2009 with 50MW annual capacity.
ingots, specialty panels for automobile applications, Following 2009, Chi Mei Energy will have GW scale
building integrated photovoltaics (BIPV) modules of aggressive capacity expansion to fulfill customers'
and standard PV modules. strong demand.
Fig.2 Taiwan III-V Multi-junction & CPV industry updates
Courtesy: PIDA

EXHIBITION WATCH
Photonics Festival in Taiwan and Display Taiwan

10th – 12th June 2009
“Go Green and Stay Green”

by Nigora Normatova
P
IDA, the organizer of the Photonics the link between human life and the photonic
Festival in Taiwan and the Display Taiwan technologies or products that are energy-saving, low/
2009, has once again astonished 35,318 non-polluting, or able to generate or conserve energy.
visitors with its brilliant ability to manage Focusing on the following aspects of the
the largest exhibition in Taiwan. PIDA gave the industry:
opportunity to 201 exhibitors to expose their abilities • Opto Electronics
not just on the domestic but also on the global level, • LED Lighting
as 3,528 foreign buyers have gathered this year in • Solar Power Energy
the exhibition hall to witness the advancement of • Optics,
the Taiwan photonics industry and to undertake any the exhibition included the specially-planned
business opportunities there. “Advanced Green Photonics Zone” showcasing the
The Photonics Festival, as from last year, has relevance between biophotonics and photovoltaic
carried on the theme- Green Photonics. It is very cells, fuel cells, and LED from Taiwan academia.
important to emphasize the need of establishing For example, gigantic panel company AUO

EXHIBITION WATCH
introduced its LEED (Leadership in Energy and US dollars and 4 million US dollars respectively
Environmental Design) in gold-certified TFT-LCD in replacement of traffic lights and street lamps.
facility. Other developments such as solar cars, Therefore, it is believed 2009 is the time for an
LED fixtures, and the model of the World Games explosive expansion for LED industry. LED leaders at
2009 Kaohsiung’s Main Stadium have also been the exhibition included Nichia, Cree, Dow Corning,
demonstrated at the three-day show. Panasonic, Seoul Semiconductor, Optotech, Everlight,
Due to the environmental concerns and Genius Electronic Optical, LiteOn, each one of who
increased awareness of energy issues, the solar power showcased their innovative design and technological
energy source was once again in centre of attention. breakthrough.
One of t he le ading g lob a l CPV system On the other hand, Taiwan PV Industrial
integrators— ArimaEco— takes this exhibition Cluster Zone, which is consisted of 3 major science
as a perfect opportunity to present its new HCPV parks–Southern Taiwan Science Park, Central
solar solution and to share its overseas power plant Taiwan Science Park, and Hsinchu Science Park,
installation experience, demonstrating the company's represented Taiwan PV industry on a smaller scale
vertical integration capacity. at the exhibition, which definitely attracted many
Moreover, the show this year is particularly viewers, as Taiwan PV industry is no.4 in the world
vitalized by LED and PV manufacturers— two of the by production value. The secret behind such a success
most potential industries that will lead human life to is due to vertical integration amongst different
a better and greener future. manufacturers in a particular science park - synergy.
With the newly passed policy, the government Another featured exhibition included the “Cross-
is beefing up LED industry by putting 37.5 million Strait Photonics Show,” which was its debut in the

EXHIBITION WATCH
Photonics festival and played a major role in serving Regarding the e-paper, AUO has produced an
as a platform for manufacturers form both Taiwan E-book reader, featuring a screen size of 6 inches, a
and China to establish a connection for future pixel count of 800 x 600 and a resolution of 167dpi, 16
cooperation. gray levels, a reflectance of 27% (including the touch
Display Taiwan 2009 – the 11th Flat Panel Display panel) and a contrast ratio of 8:1. AUO demonstrated
Exposition- hosted by four leading industry groups the function by easily touching the screen which
– PIDA, SEMI, TAITRA and TCA, has once again would turn the page.
highlighted Taiwan’s dominant position in the FPD In the current business model, AUO will
industry. exclusively sell the panel incorporating SiPix's
As last year’s display show only lightly touched e-paper. It is not a flexible panel because its backplane
upon the e-paper and touch panel products, this circuit board uses a glass substrate. However, if AUO
year these products are in the main spotlight, as are develops and commercializes a flexible backplane
considered to be the most noticeable and rapidly- circuit board by using, for example, organic TFT,
growing markets. According to PIDA statistics, the it will be possible to make flexible e-paper, and
number of manufacturers that enter e-paper and hopefully to be seen in PIDA’s next year exhibition.
touch panel industry have greatly increased since last Besides the attractions of the trade show,
year, showing a great diversity in the market in the 2nd international conferences and seminars also have
half of 2009. been held. The audience was provided with topics,

EXHIBITION WATCH
which have put stress on “green” issues to reflect of Innovative Materials for Photovoltaic Module.”
upon the current theme and with many international According to PIDA statistics, the most
speakers from leading companies who definitely have important foreign buyers this year were from Brazil,
been inspiring in one way or another. Germany and Holland. However, due to a very good
To name a few, for the 5 th International relationship with the photonics industry in China and
Conference in LED Lighting Taiwan 2009, Dr. considering the number of panels bought by Chinese
Robert Steele of Optoelectronics Strategies Unlimited visitors from major manufacturers–AUO and CMO,
discussed the “High Bright LED Market Overview China is still the major buyer and is yet to remain
and Forecast,” Matthias Winter from OSRAM Taiwan’s VIP-client.
Opto Semiconductors spoke about “Light Source Considering the current economic turmoil,
Technology for Micro Projection,” and Cree’s Senior which has affected many different industries, yet it
Vice President of Worldwide Sales Bob Pollock was not a barrier for the successfully led exhibition
shared with the audience his thoughts on “Convention in Taipei. It is a must, especially today, to maintain a
Fixture Replacements: Is SSL Ready Now?”. sustainable development of products and encourage
On the 3rd International Conference in Solar a further greener future in the world of technology.
Taiwan 2009, Huey-Ching Yeh, Director-general of This year, PIDA with its theme has even more
Bureau of Energy, MOEA of Taiwan talked about “The emphasized the importance of the “green future” and
Future Policies of Photovoltaic Systems in Taiwan,” will remain at such mindset – “Go Green and Stay
Scheuten Solar’s Chief Executive Officer Frans van Green.” At the same time, PIDA will continue to fulfill
den Heuvel delivered the “Building Integration of its commitment to provide the best service to the
PV from Solar and Glass,” and Seesun Yeh from industry, and make Photonics Festival and Display
DuPont Taiwan Ltd. spoke about “DuPont Portfolio Taiwan the best known event worldwide.

COMPANY PROFILE
SiPix One E-Book reader

replaces one million pages
by Nigora Normatora
Fig.1 Sipix’s monochrome e-paper
Courtesy: Sipix
S
iPix offers custom electronic paper display had a knock-on effect on the overall performance
(EPD) to module makers worldwide. of the business activities. Nevertheless, SiPix and its
Having been established in USA in 1999, products have only benefited from it. According to
SiPix in 2004 out branched to Chung-Li, Dr. Andrew Tseng, as a result of consumer spending
Taiwan in order to be closer to its customers. being much more cautious, publishing companies
Until now EPD was manufactured in USA and have a lot of pressure and some of the newspaper,
transported to Taiwan, but only recently has SiPix book establishments have even gone out of business.
moved to Linkou, where a new factory is built. As E-book reader provides a way to reduce the cost of
According to Dr. Andrew Tseng, the President, with delivering the right content and the right advertising,
whom PIDA interacted in an exclusive interview, the market is seen to be really positive with a lot of
this new production site will increase the capacity potential.
of manufacturing the EPD by 10 fold improving In this June, SiPix has officially launched Flex
delivery time and decreasing logistic cost. ITTM Brite Plus, used for E-book application and Flex
Perhaps in most companies’ annual report for ITTM Standard Plus, used for electronic tag shelf labels
the 2009 will be known for the period of very difficult are the electronic panel displays. The demand for
financial situation, due to the world crisis, which both of the new launches has been boosting.

COMPANY PROFILE
Fig.2 Sipix’s color e-paper

Courtesy: Sipix
Therefore the demand for Flex ITTM Brite Plus reader will be indifferent through what process
module has been a non-stop increasing adventure their property went, as the speed and the physical
since e-book is gaining popularity with more and appearance of the goods are of high quality either
more panel makers and publishing companies way. However, from a manufacturing point of view,
are putting effort into the market. As for the Flex there is high consistency from batch to batch and it
IT TM Standard Plus, the module has been very provides with the white reflectance function that is
popular amongst big supermarkets e.g. Carrefour. good enough and suitable for the human eye. SiPix
It is considered that this application enables the also claims its system is more robust. Depending on
supermarkets to change prices, introduce discounts/ the application, it uses a honeycomb or waffle like
promotions in a shorter time period than without structure, which is filled with dyes and particles. It is
the electric tag labels. Consumers at the moment are a simple system, and according to the company, the
hunting for lower prices, deals on products, therefore structure eliminates issues with particles colliding.
the competition is highly intense and it is necessary For future development of EPD, the CEO
for the big retailers to be “on top of the game” and of the company Andrew Ho indicated that the
with Flex ITTM Standard Plus: they are. touch function is a requirement. “By the end of
The process used to manufacture the EPD 2010 you wouldn’t find an e-book reader without
is called Microcup. An end-user of the E-book touch function,” said Mr. Ho. Moreover, SiPix now

COMPANY PROFILE
Fig.3 E-paper clock

Courtesy: Sipix
is working on developing a colored e-paper film, Mr. Ho. Today it is necessary to produce not just
which will be demonstrated in 2010 and already affordable but also “green” products, therefore SiPix
mass produced in 2011, according to Dr. Tseng. As is very cautious with its customers’ work and even
the Microcup can be filled with different color dyes, tries to influence them to cooperate with wireless
it is possible to make a full-color system without companies focusing on 3G, WiFi in order to enhance
external filters, which as a result only affects the white the end-product’s functions e.g. e-book reader with
reflectance function to a small extent. built-in internet service.
There was little faith in the Microcup procedure SiPix and AUO, one of the world’s largest LCD
producing those goods to the needed standards, manufacturers, have a close relationship building a
however SiPix proved those opinions wrong, lifting strong quality system and providing a stable supply
their chins up and causing more intense competition of products. It is also known that AUO has invested
for their competitors. US$ 30 million into SiPix, in return receiving 31.58%
Considering the green issue of EPD, many of company’s shares and leading to an even stronger
people would connect this burgeoning product with cooperation between the two companies. After all,
its feature of reducing use of paper and therefore the “world leader in display innovation” – SiPix - the
saving trees. However, SiPix wants to do more for company of the future has big plans and long-term
our environment. “To be Green is in our DNA,” says goals, completing which SiPix has no doubt in.

COMPANY PROFILE
by Nigora Normatova
“O
ur customers expect no less Having decided to expand its focus beyond
than the best, and that is what the already manufactured goods, due to saturated
we offer,” proudly said by markets and therefore intense competition, CPT
Mr. Wolf Chen, CPT’s Vice entered the 3D display field, establishing new market
President in Research and Development Center, in an segments and new target audience. So far, so good.
exclusive interview with PIDA’s reporter. Primarily concentrating on notebook and net
Fo u n d e d i n Ta i w a n , 1 9 7 1 , C P T i s t h e book industries, CPT produces panels made on
manufacturer of TFT-LCD, CRT and its related G3.5 to G6 lines. The currently two main areas of
components, CRT and flat display facilities. Being the 3D field are the stereoscopic displays and the
ranked 5th in the world in terms of production scale autostereoscopic displays. According to the Vice
of 3D display, the company has a prospect of being President the use of glasses will take a larger market
“the global leader for visual telecommunication share in the near future, as the technology and the
products and the all-rounded innovator for content generation type are simpler in comparison
optoelectronic technique.” with the autostereoscopic display. The other strength

COMPANY PROFILE
Fig.1 CPT’s advanced 3D technology
Courtesy: PIDA
Fig.2 Mr. Chen representing CPT to receive the Fig.3 The 111” 3D TV wall showcased Fig.4 Mr. Wolf Chen, CPT's Vice President
12th Outstanding Photonics Product Award in Display Taiwan 2009 in Research and Development Center
Courtesy: CPT Courtesy: CPT Courtesy: PIDA
of the stereoscopic displays is its better quality 3D CPT presented 3D TV wall that combines 3×3 37”
visualization without losing too much resolution. panels to increase viewing impacts with giant 111”
As the glass-free type of 3D display is divided into screen, glasses-free 3D panels sized from 7” to 37”
4 different angles, the resolution for multi-view and applications including digital photo frame,
technology is reduced, whereas for the glasses type netbook, notebook, monitor, TV, commercial boards
display, the human eye can perceive the full 3D view etc.
from any angle. Besides producing the product, CPT also
Ne ver theless, the 26 inches multi-vie w educates its customers on how to incorporate the
Stereoscopic 3D TFT Display Panel has won CPT software content with the high-tech display and how
the 12th Outstanding Photonics Product Award of to convert 2D into 3D view. Considering the expert
2009 from PIDA, providing potential for the more knowledge of practice and theory, why doesn’t CPT
widespread establishment of stereoscopic display produce the end product itself? This question left Mr.
technologies. Chen smiling, saying that is what the future is for.
Moreover the 15.4” 2D/3D switchable NB and CPT’s attitude towards green policy is simply “To
37” multi-depth 3D display modules have received be Green is a requirement”. R&D engineers have to
the 17th Symbol of Excellence Awards and the CIPO develop technology that is environmentally friendly,
2009 Gold Panel Awards for the Best Product. production engineers have to adopt material that is
At the Display Taiwan exhibition, June 2009, environmentally harmless, factory facility employees

COMPANY PROFILE
Fig.5 CPT’s 6G fab in Longtan

Courtesy: CPT
need to recycle all the waste and even transportation • 5 - to annually reduce power usage by FIVE
is done in compact packages – simplified package percent.
material, packing efficiently and increasing loading • 7 - to annually reduce carbon dioxide by
rate per carton not only saves the cost but also to has SEVENty percent.
a smaller impact on the environment. The Green CPT set year 2009 as a target year to fully achieve
Product Planning Division at CPT confirms that 70% and implement “17657” green commitment into its
of packaging materials are made from recycling paper corporate culture, product design, and employee’s
and have reused every packaging box at least three daily life.
times. The current economic turmoil has touched every
CPT proving its commitment, signed “the industry in one or another way. For CPT, it observed a
Emission Management and Guidance Project of dramatic fall in the market demand and consequently
Industrial Greenhouse Gases Net” supported by the in reduced order intake. It has been a difficult period,
Ministry of Economic Affairs (MOEA) in 2007. In but CPT managed to stabilize its financial position
addition, CPT announces to implement “17657” by improving production, increasing efficiency
green commitment, which stands for: of management and without laying off one single
• 1 - to reduce carbon dioxide and energy usage employee.
to continually maintain eco-friendly environment is CPT concentrates on playing a provider of
the only ONE goal to achieve. professional 3D display panel. With the global
• 7 - to use SEVEN ways of reducing carbon arrangement and systemized integration, CPT has
dioxide to launch the green commitment in the daily great potential to be the most professional optronic
life. manufacturer, grabbing any arising opportunities.
• 6 - to annually recycle waste by SIXty percent.

COMPANY PROFILE
USUN: Creating Future with

Customers
by PIDA
W
ith advantages such as powerful Fig.1 USUN’s Chief Financial & Administrative Officer Michael Lin with Sales Dept.
Director Joy Chen standing in front of the sign “Safety, Quality, Efficiency”.
design/developing team,
expertise in electrical/mechanical
integration, high speed design/
delivery for customers and a comprehensive service
network, USUN Technology Co. LTD. is ready for
any challenges and poised to grow for the next 20
years to come.
According to Chief Financial & Administrative
Officer Michael Lin, USUN develops its own
technology and has all its products built from scratch.
Starting from hydraulic elevators in 1981, USUN
gradually moved into factory automation field and
developed printed circuit board (PCB), copper-clad
laminate (CCL) automation and eventually provided
the turn key solution for the whole production line.
Later USUN tapped into the TFT LCD field and
rolled out equipment such as FPD/LCD, cleaning, Courtesy: PIDA
pack/unpack, attaching, peeling/assembling

equipment. Take the TFT LCD field for example, now system for more than 20 years. With constant
USUN is able to provide all kinds of equipment to efforts in research and development, now USUN has
meet customers’ requirement, such as: some 140 R&D engineers, more than 100 electronic
► Dense Unpack System for Array & CF control engineers, and nearly 80 experts for service
► PP-Case Packer/Unpacker for LCD Panel and maintenance in Taiwan and Mainland China.
► LCM Auto Assembly System Besides, USUN is already an ISO 9001 certified
► 1”~9” Tape Polisher & Cleaner company dated back to August 1998, which shows
► 12”~65” Tape Polisher & Cleaner the strong management and administration capability
► LCD Panel Auto Polarizer Sticking Equipment of USUN.
► LC Inspection
► Macro Inspection Industrial Excellence Award by
► Photo Spacer Surveying MOEA
► PCB, CCL, LCD Automatic Equipment In 2007, USUN was awarded the Industrial
With equipment now supporting up to 8.5G Excellence Award in the mechanics/transportation
LCD panels, USUN is moving with the industry to field by the Industrial Development Bureau of
provide the best solution, according to Lin. the Ministry of Economic Affairs (MOEA). The
When asked about USUN’s technology root, Industrial Excellence Award is designed to promote
Lin proudly states that USUN boasts a wealth of and to encourage Taiwan corporations to achieve
experiences and technology in factory automation sustainable development efforts in professional

COMPANY PROFILE
Fig.2 LCD Panel Auto Polarizer Sticking Equipment Fig.3 PCB, CCL, LCD Automation Equipment
Courtesy: USUN Courtesy: USUN
techniques, environmental conservation, and based on its solid technology strength in the FPD/
business management. USUN won the award with LCD field, USUN decided to march into the touch
excellent R&D capability, self-owned brand, and its panel field by investing 2.42 million and 4.1 million
relentless effort in innovation, making it a benchmark US dollars respectively in Taiwan and Shanghai to
company in the factory automation field. develop anti-reflective glass in 2008.
At USUN, a well known professional marketing Anti-reflective glass is widely used in fields such
and customer service team is responsible for as solar cell, touch panel, LCD monitor, windshield,
customer support to provide top class after sales tempered glass for buildings. Lin noted that it is
services, solutions and consulting as well. Just as Lin by far the largest investment USUN ever made in
noted, “USUN provides professional quality, service, the past 20 years. USUN’s strategy is to use its core
capability and experience for customer’s competitive factory automation technology to expand its reach
advantages.” to related industries to reduce the business risk. Lin
With superior product quality and full lines of revealed that USUN utilize its nano-coating and
support, USUN wins loyalty from leading TFT LCD optical equipment to materialize the anti-reflective
makers in Taiwan, such as AUO and CPT and so on. glass. Compared to traditional PMMA-made glass,
USUN is confident its anti-reflective glass is going to
Smart Moves under Bad Economy surprise the world with its superior characteristics.
The economic downturn happened in the second Furthermore, with the right recipe and processing
half of 2008 doesn’t stop USUN from advancing expertise, USUN is looking to a possible mass
further. Lin noted that, with uncertainty looming, production date before the beginning of 2009 Q4.
it’s time to reconstruct the business strategy and to In addition, USUN also contributes its expertise
find ways to reduce management risk. Therefore, in application field such as the environmental
engineering and logistics industry. Echoing the
Table 1 A long list of customer support by USUN
rising environmental concerns, USUN has set
up new business group to provide services in
LCD equipment
environmental pollution prevention, new plant
AUO, CPT, Chi-Mei, Prime View, Chi Lin Technology, Micro Engineering (Taiwan),
Wanxin, Hannstar, Nan Ya Plastics, Innolux, Powertip Display, Cando planning, heat recycling, consulting and the total
CCL equipment solution. Besides, USUN is now planning its solar
Chang Chun Group, Eternal Chemical, Nan Ya Chemical, Nan Ya Plastics, cell equipment business to satisfy customer needs.
Foxconn, Advanced Materials, Grace Electron Corp.(China), ITEQ Corp.,
Isola ( Singapore ), Uniplus, Multek (US), Hankuk (Korea), Nelco (Singapore ) Lin said it would be a plus for USUN since solar
PCB equipment cell manufacturing has a lot in common comparing
Nan Ya Plastics, Nan Ya PCB Co., ITEQ Corp., Tripod Technology Corporation, to LCD manufacturing. “Creating Future with
Wus Printed Circuit Co., Kintech, APCB Co., Earlytek, Eleck & Eltek (Thailand), Customers”, as Lin stated, will surely drive USUN to
KCET (Thailand)
another 20 years of success.
Courtesy: USUN

COMPANY PROFILE
BASF – The Chemical Company

“Close Customer Relationship is our priority”
by Nigora Normatova
Fig.1 George Gu proudly shows the spirit of BASF. to speak - we innovate together.”
With its best efforts to provide its customers with
finest system solutions and high quality products,
BASF also concentrates on the “hottest” topic today –
sustainable development. The process of the product-
making and the end products are environmentally
friendly, as the 100% pass at the annual Hazardous
Goods Control confirms the matter.
The base that was visited by PIDA, concentrates
on flat panel displays. Today, FPD demands further
developments and innovations, in order to meet the
exceeding wants and needs of the consumers. The
need to combine excellent performance with cost
effectiveness is what BASF is here to deliver.
This new area requires new challenges for
materials and chemicals, but the undoubting broad
chemical expertise and copper plating experience,
has put BASF into a premium place – one of the first
suppliers in Taiwan to provide customized copper
Courtesy: PIDA (Cu) solutions for the flat panel display industry.
B
The two main categories of products are:
ASF- the world’s leading chemical • Process Chemicals
company. With about 97,000 employees, SELECTIPUR Cu Etchants is one of the
330 production sites worldwide, the chemicals, which differs with its superior critical
German company has established its dimension (CD) loss and outstanding tapered angles.
business in Taiwan as well, showing their ability to Also, the suitable etching rates and optimal Cu/MO
easily adapt their business to various local market etching selectivity provides with highest effectiveness.
conditions and is always ready to take off conquering Furthermore, customization is the key advantage of
new opportunities and ideas. the product.
BASF started its first subsidiary in Taiwan in FOTOPUR Cu Strippers is the other chemical,
1969. However, it has been serving the worldwide with its own advantages, such as excellent photo
electronic materials market for over 25 years. The resist removal ability and first-rate removal ability
business unit Electronic Materials established itself for surface copper oxide. The extended lifetime saves
in Kuanyin Industrial Park, Taoyuan. Having seen a energy, and it being recyclable contributes to cleaner
promising and a competitive industry where many environment.
innovative ideas may arise, Mr. George Gu, Division • Polymerizable liquid crystalline materials –
Manager, confirms that “Innovation moves us ahead, used for optical films, with the help of PALIOCOLOR
as our customers are always ready for cooperation, so material nothing seems to be an obstacle – higher

COMPANY PROFILE
Fig.2 Benefiting from its broad chemical expertise, BASF has developed process chemicals and customized
solutions for the flat panel display industry.
Courtesy: BASF
flexibility of optical effects, better viewing angles, for products fell sharply in Q4
sharper images, thinner and brighter displays, low of 2008 and the market
energy consumption. PALICOLOR can be used worldwide has shrunk,
not only on optical films for TV’s and PC’s, but also h o w e v e r M r. G u ,
on those for notebook computers, mobile phones, remaining positive,
portable media players, as well as on 3D displays. assures due to the
Solar industry, according to Mr. Gu is very stimulation by
competitive but it makes it only healthier. Working the governments,
together with their customers, BASF is researching for e s p e c i a l l y
an innovative process by supplying chemicals, to make the Chinese
solar cell healthier and appear at affordable price. government, during
Working with key leading companies in Taiwan, this difficult period
BASF is one of the first localized companies in of time, the business is
Taiwan to offer electronic materials in semiconductor, slowly going back to normal
LCD and solar markets. This provides them with figures.
core competency in reliability, good quality and The objective of the BASF organization is to Fig.3 BASF provides
sustainability over their competitors. It also differs work even closer with customers. With such positive reliable production
and quality to meet
with its just in-time delivery, very strong quality outlook on the future, BASF hopes to expand further customers' needs.
cooperation and quality management, and most in Taiwan when opportunities arise and wishes to
Courtesy: BASF
importantly environmentally friendly attitude. continue successfully producing solutions for global
During the current financial crisis, BASF in challenges.
Taiwan has been experiencing difficulties as demand

COMPANY PROFILE
“We don’t do Me too”—

The Enthusiasm, Precision & Speed of C Sun
by Nigora Normatova
E
Fig.1 President Webber Wang: “We’re stablished in 1966 products such as touch panels, C SUN has actively
specialized in heat and light”
as an instrument participated in AMHS/CIM software development,
maker and emerged improved heat oven and UV exposure device;
process equipment resulting in a more compact and energy efficient
as a leading technology product while winning praise from both market and
company which is specialized clients for their earnest R&D efforts.
in heat and light in Taiwan, C Currently the four major industries C SUN
SUN today employs about 900 focuses on are Printed Circuit Board, Flat Panel
people and works with more Display, Semiconductor/Solar Cell and Printing.
than 1,000 customers. In the Providing these businesses with the best quality
past few years the company equipment machines, C SUN is considered to be
has experienced growth and the only manufacturer of the Oven Equipment in
great diversification of its Taiwan. The LCD Seal Main Cure & Annealing
broad product range. What’s Oven( including UV Type Multi Layers, IR Oven,
the secret of C Sun’s success? UV Machine) G3.5- 8.5, designed and assembled at
Courtesy: PIDA Investing 10% of the budget the local factory in Taichung, leaves every customer
into Research & Development content, such as AUO, CMO, Hannstar, Qualcomm,
department, C SUN never stops expanding, TPO Display, enabling them to produce high-quality
innovating and creating. end products. With high customer satisfaction rate,
According to President Webber Wang, “We don’t no wonder C SUN has achieved more than 50% of
do ‘Me too’” has become a philosophy for C Sun and market share in Taiwan.
been carrying out for success in the future. With
technology firmly based on heat and light, Wang • FPD
has visions for C Sun: to become one of the world’s It’s been 6 years, since C SUN has entered the
leading light/heat equipment manufacturers in FPD industry and is observing a very successful
2010; to put full throttle on the development of high pattern. As already mentioned the competitive
precision equipment; to provide high productivity, advantage in the production of the Oven Equipment,
energy-saving and environment-friendly equipment; C SUN also specializes in the process equipment for
to deliver total solution for PCB, FPD and touch panel production. The recent project, AMHS,
semiconductor process equipment; and to form the function of which is to connect all the machines
strategic alliance with leading technology provider to to transfer the large and heavy glass – floating
expand its reach of service network. technology, has been a real booster for the company.
Since its establishment more than 40 years ago, FPD equipment provided by C SUN including:
C Sun provides major equipment for manufacturing ► SEAL MAIN CURE (Hot Air Type)
electronics, semiconductors, LCD displays, PCBs, ► ANNEALING OVEN (Hot Air Type)
printing industrial ovens, UV drying equipment, ► CF POST BAKE (Hot Air Type)
UV exposure equipment. In recent years, with the ► ARC OVEN (Hot Plate Type)
flourishing development of solar cells and other hot ► UV TYPE MULTI LAYERS

COMPANY PROFILE
► Firing Furnace, High Temperature Oven…

and so on
• PCB
As an internationally renowned PCB equipment
manufacturer, C SUN holds a leading position in
the PCB equipment market. Along with their latest
introduction of optical and semiconductor equipment
designated by major partners both inside and outside
of Taiwan, future prospects are on the rise.
• Printing
The printing industry involves the production of
the UV Curing equipment, which dries the product
after electronic components are transferred and also
Fig.2 Seal Main Cure/Annealing Oven for LCD glass substrate undertakes the silk printing activity. Another model
Courtesy: PIDA of the same equipment is also used for sport shoes/
woodworks and has been adopted by global leading
► AGING OVEN (For Semi-Auto & Auto Type) sport shoes players.
► CLEAN OVEN Although the current financial world crisis has
► IR OVEN had its effects on the company, as a 30% downfall
► MARCO in revenue is to be expected this year, Wang reports
that C SUN is a very healthy company in terms of the
• Semiconductor/Solar cell financial status and resource study position. He also
Echoing the demands of solar cell manufacturing confirms, during this difficult period his team never
equipment and coping with the latest environmental stopped developing nor investing a lot of time and
protection trend, Dr. Wang proudly announces that effort into new ideas and technological breakthroughs.
they have new product launches for solar cells this With huge potential and an extremely positive
year, which he hopes will enable C SUN to overrun outlook on the future, C SUN’s objective is to remain
its competitors. unique and provide the best equipment machines for
These are: their customers, with hope for the future to expand
► Edge Isolation Equipment not only on a domestic level but to internationalize
► Dry Film Bonder and be globally known.
► Plasma etching equipment for MEMS
Fig.3 Touch Panel Photo Line

Courtesy: C SUN

COMPANY PROFILE
ATMA: Committed to Top Quality

by PIDA
A
s one of the leading screen printer of ATMA: established technology strength, industry
manufacturers in the worldwide expertise and broad sales channel. Furthermore, as the
market, ATMA CHAMP ENT CORP biggest OBM (own branding & manufacturing) screen
always sticks to its belief: technology, printer supplier in Taiwan, ATMA pledges to provide the
quality and service. best quality screen printers. Its products have been sold
For the past 30 years, ATMA has been in to over 40 countries worldwide, making MIT (Made In
the forefront of screen printing technology and Taiwan) a symbol of high quality.
manufactured various screen printers for application Also, with expertise in touch panel manufacturing
fields such as PCB (printed circuit board), equipment, ATMA’s screen-printing machines were used
optoelectronics, biotech, advertising poster, glass in producing products such as smart phones, e-books,
printing and industrial products printing, etc. Recently touch panels and portable devices. Through these
ATMA also taps into the promising “Green Energy” innovative products, ATMA has established its brand
industry, providing the Green Energy Silicon Wafer name as a world class leader in high-end industries.
Fully Automatic Screen Printing Line to enhance solar
cell production efficiency for manufacturers. Management Philosophy
According to ATMA president T.C Chen, ATMA ATMA created its own brand with “leading
stands for Advanced, Taiwan self-creative brand Tung technology, quality and service” as its management
Yuan (ATMA’s name in Mandarin Chinese), Machinery philosophy. As Chen noted, ATMA is committed to
and Automation which clearly describes the success factor provide the best quality, most innovative technology,
best service, most competitive products, and best
automatic printing technique to its customers.
Fig.1 ATMA President T.C Chen with Green Energy Silicon Wafer Fully In order to better serve its customers, Chen
Automatic Screen Printing Line
expressed, ATMA’s innovative ability, quality accuracy,
post sales service, parts supply, customization and so
on create its competitive advantage than manufacturers
in Japan and Europe. ATMA devotes to develop fully
automatic screen printing line and works together with
customer to solve production difficult problem, and
ATMA has been certified by many world class factories.
Chen further noted that it’s unimaginable in the
past that accurate fine circuit could be printed on
glass, rigid and soft plastic substrates, with technology
breakthrough, it is viable to make electronic products
lighter and to provide more functions, and also to
bring them to mass production soon than ever.
Technology-based strategy
Since screen printer is the key equipment to
Courtesy: PIDA accomplish accurate printing, it plays the key role

COMPANY PROFILE
With high precision screen printing equipment

that meets the demands of manufacturers, ATMA
obtained large number of orders from touch-panel
factories in recent years, annual sales of ATMA is
expected to grow despite economic crisis that affects all
Fig.2 ATMA staff with Technology-leading Screen Printer sectors of the industry. Such achievement is accredited
Courtesy: PIDA to strong R&D ability, customization of production
technology, and short lead time to satisfy customers’
for in all glass substrate and film processing. Take needs.
touch panel, the hottest products in recent years for
example, ATMA provides CCD registering screen Mega-growth with the Green
printer and fully automatic CCD registering screen Energy industry
printer, which are suitable for high precision screen During this interview, Chen not once stressed the
printing on substrates for flat film/sheet/thin board importance of strong R&D and technology, now ATMA
and applied in producing products such as EL panels, has more than two hundred models and is able to apply
LGP panels, BEF films, touch panels, etc. standardization and modularity, the secret lies in the
And in the hot solar cell industry, automatic cultivation of technical personnel, except for regular
screen printing line also occupy a prominent training session to study management ability, at least 6%
position, it includes Ag/Al paste printing, Al paste of annual turnover is expended for R&D budget every
printing, and Ag paste printing, plus CCD automatic year, various new models of fully automatic line have
alignment system, AOI inspection system, dryer, been launched each year. It is no surprise that ATMA is
feeder, un-loader, buffer. All equipments are in-line granted honorably 12th National Award of SME, Silver
design to fully automatic process. National Award of Excellence, National Innovation
Recently, Chen stated that, ATMA rolled out Fully Research Award, Symbol of Excellence for 16 years in a
Automatic Solar Cell Screen Printing Line sponsored row, Excellent Performance of Manufacturer Export for
by Economic Affair Industrial Development Bureau 17 years in a row and so on. Research and development
via new product development planning and developed of solar cell manufacturing equipment will be key
by ATMA, this printing line is implemented with the project in future to provide excellent performance of
advanced double rail design and includes the following productivity, low breakage rate and high conversion
equipment : Magazine Automatic Buffer Feeder, efficiency.
Appearance Inspection Machine , Automatic Electrode Eyeing the “Green Energy” industry, ATMA
Screen Printer, Pattern Inspection Machine, Automatic relies on its technology, product quality and service
Panel Curing Oven, Automatic Buffer, Automatic to win the loyalty of customers. There’s no doubt that
Flipper. Besides, it adopts the digital equalizing system ATMA’s accumulated experience with industry and
to control printing pressure and parallel transport wide sales channels will help for further expansion
mechanism to reduce breakage rate. and growth in future.
Fig.3 Green Energy Silicon Wafer Fully Automatic Screen Printing Line
Courtesy: ATMA

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OPTOLINK Q3, 2009

OptoLink International Edition (OLIE)

22 3D Display Photonics International Forum

Director of Market &

Bussiness Division: 39 USUN: Creating Future with Customers

Current Taiwan FPD

4 • OPTOLINK International Edition 2009 Q3

Fig.1 Global FPD Revenue Outlook

Fig.2 Taiwan FPD Revenue Outlook

Total FPD 1,615,005 1,484,418 1,488,188 1,641,106 1,725,267 1,810,385

Fig.3 Taiwan FPD Quarterly Revenue

OPTOLINK International Edition 2009 Q3 • 5

Fig.4 Global Application Shipment of Small and Medium Displays

Device Year 2007 2008 2009(e) 2010(f) 2011(f) 2012(f) CAGR

Fig.5 Global Demand of Large-Area Displays

Fig.6 Global Shipment and Penetration Rate of LED TV

6 • OPTOLINK International Edition 2009 Q3

Fig.7 Touch Panels Revenues and Growth

Touch panels’ revenue will reach 3.5 billion

Fig.8 Global Revenue Forecast of PM-/AM- OLED

With the advancement in the R&D of

Fig.9 Global E-paper Revenue

While PVI requires E-Ink, AUO invests Sipix,

Fig.10 Global Revenue and Growth Rate of 3D Display Panels

3D technology has broadened its application

OPTOLINK International Edition 2009 Q3 • 7

8 • OPTOLINK International Edition 2009 Q3

Fig.1 Neither a phone nor a netbook; it's a smartbook.

OPTOLINK International Edition 2009 Q3 • 9

Fig.2 Smartbook prototype with sliding keypads

10 • OPTOLINK International Edition 2009 Q3

Fig.3 Smartbook prototype featuring vertical display

Fig.4 A sleek smartbook prototype featuring a Fig.5 A smartbook prototype that

OPTOLINK International Edition 2009 Q3 • 11

Fig.6 A smartbook prototype featuring leather-based casing

► Fig.7 A modular smartbook concept

12 • OPTOLINK International Edition 2009 Q3

Rise by Angel Chiou

OPTOLINK International Edition 2009 Q3 • 13

Fig.1 Revenue of E-paper Market

14 • OPTOLINK International Edition 2009 Q3

Fig.2 E-paper Supply Chain

Content Platform Consumer

Software Content provider

Fig.3 Comparison of Microcapsule and Microcup

Technology Microcapsule Microcup

OPTOLINK International Edition 2009 Q3 • 15

16 • OPTOLINK International Edition 2009 Q3

Fig.5 Taiwan's e-book industry supply chain

Wu Nan Culture Enterprise, Common Wealth Magazine,

CSBCA Far Eastone, Chunghwa Telecom, Common Wealth Magazine,

RollTech Technology, Linpus Technologies, Brogent Technologies,

E-book: Standard yet to come

enhance the the

OPTOLINK International Edition 2009 Q3 • 17

18 • OPTOLINK International Edition 2009 Q3

Fig.1 The world's largest 65-inch 3D display by AUO

OPTOLINK International Edition 2009 Q3 • 19

Fig.2 CMO´s 23.6＂ 3D monitor, starting to ship in Q3

20 • OPTOLINK International Edition 2009 Q3

Fig.3 CPT showcased an eye-catching 111" 3D TV wall in Display Taiwan 2009

OPTOLINK International Edition 2009 Q3 • 21

22 • OPTOLINK International Edition 2009 Q3

OPTOLINK International Edition 2009 Q3 • 23