• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Social Media in the Enterprise
 True North Insights23
rd
August 2008
.
 
Social Media Overview.
•Social Media now has significant mindshare within the internetcommunity and beyond•Organisations are keen to use the tools and techniques introduced,but are unsure how or whether to engage.•Many large and small companies have built pilots but in anunstructured and sometimes non-optimal way•This presentation outlines
everyday scenarios
that affect bothlarge and small business and proposes how social media tools andapplications can be used to generate
real business benefit
 
Social Media – Scenarios.
•“Connecting people” – bringing distant teams closer 
 –Global organisation; teams split in many regions. Need to buildgood team spirit.
•“Sharing skills” – making expert knowledge easy to find
 –Experts who want to help but have little time. Utilising socialmedia tools to make the most of their time.
•“Working together” – quickly complete business processesthrough collaboration
 –Ad-hoc processes that many teams work on. Collaborate inshared spaces to get the work done in a flexible way.
•“Building loyalty” – learning what your customers think
 –Creating a space where your customers can come together andproviding them with useful tools to bring them back.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...