Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Introduction to Organizational Communication

Introduction to Organizational Communication

Ratings: (0)|Views: 2,700|Likes:
Published by gaurav20587

More info:

Published by: gaurav20587 on Dec 08, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less





Introduction to OrganizationalCommunication
Communication is important for the internalfunctioning of the organization and for interaction with theexternal environment. Communication is the transfer oinformation from a sender to a receiver, with the informationbeing understood by the receiver. The communication processbegin with the sender to encodes an idea that is sent in oral,written, visual, or some other form to the receiver. The receiverdecodes the message and gains and understanding of what thesender want to communicate. This is turn may result in somechange or action. But the communication process may beinterrupted by `noisewhich is anything that hinderscommunication.In an organization, managers should have theinformation necessary for doing a good job. The information mayflow not only downward or upward in the organization structurebut also horizontally or diagonally. Communication can be inreturns form, but more information is communicated orally. Inaddition people communicate through gesture and facialexpressions. A great variety of communication methods areavailable.
For example:
 Technology may use for wired and wirelesstelephone, fax, voice & E-mail as well as teleconferences andvideo conferences.
Types of Communication1.Verbal Communication
Oral Communication:A great deal of information is communicatedorally . It occurs through the spoken word. It occurs in a face-to-face meeting of two people or in a manager’spresentations to a large audience, it can be formal orinformal, and it can be planned or accidental. 
For eg:
conversations, telephone talks, interviews,presentations and meetings etc. Can be effectivelycommunicated by oral communication .
Written Communication:It is often resorted to by the management formessages that are lengthy and have to be made permanent.
For eg:
policy matters, service conditions, secret orders,instructions etc. Can be effectively communicated by writtencommunication .
1.Non Verbal Communication
Facial Expression:Facial expressions usually communicate emotions. Theexpressions tell the attitudes of the communicator.
Researchers have discovered that certain facial areas revealour emotional state better than others.For example, the eyes tend to reveal happiness or sadness,and even surprise. The lower face also can reveal happinessor surprise;For example, the smile can communicate friendliness andcooperation. The lower face, brows, and forehead can alsoreveal anger.
Eye Contact:Eye contact is a direct and powerful form of non-verbalcommunication. The superior in the organization generallymaintains eye contact longer than the subordinate. Thedirect stare of the sender of the message conveys candorand openness. It elicits a feeling of trust. Downward glancesare generally associated with modesty. Eyes rolled upwardare associated with fatigue.
One of the most frequently observed, but least understood,cues is a hand movement. Most people use hand movementsregularly when talking. While some gestures (e.g., aclenched fist) have universal meanings, most of the othersare individually learned and idiosyncratic.
Importance of Communication
Information: Management can keep the employees wellinformed about company’s plans and programmes. Effectivecommunication is required to convey information to theemployees. By sharing information , management candevelop loyalty in the employees.

Activity (40)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Naila Anjum liked this
Michael Wambura liked this
nur_ul_2 liked this
Nabeel Yaqoob liked this
Toqeer Ahmed liked this
Nabeel Yaqoob liked this
هياو فرح liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->