How does your company motivate you?
Tarun Narayan in Mumbai |
Business Standard, May 13, 2006It's only till a couple of years ago that PepsiCo India would annually have all itsemployees dressed up in military attire. The management would, then, publicly announcethe name of its "outstanding" employee after which the employee concerned wouldmarch to the stage in military style and company officials would affix a badge of honor on his sleeve.PepsiCo now tailors this practice differently. Today it has the "Aha-Standards of excellence" and "Star Spot Awards" to acknowledge outstanding employee contributionsat work. The "Star Spot Awards" are given to individuals who have contributed value tothe organisation by going beyond the call of duty. Although the military-like ambience ismissing, the company still pins-up a badge on the sleeves of the employee who qualifiesfor this award. It also sends the top two or three achievers to New York where theyreceive awards at the hands of the Chairman of Pepsi's parent arm.Why such programmes?"It's all about associating people with successes and creating a performance-culture in theorganisation," adds Rahul Ghatak, vice president, HR of west market unit of PepsiCoIndia Holdings.Says YV Varma, director, HR and management support, at LG Electronics: "Rewardsand Recognition (R&R) is a tool to create competition amongst employees and raise theexcellence levels of the organisation as a whole."At LG, achievers and their families are given a free holiday trip abroad. High performersget an LG product of their choice free. Competitions are held between teams of LG'ssubsidiaries. The MD gives the winning team certificates and mementos.Such recognition programmes cut across companies and sectors. Ask Jacques Creeten,MD, sales & marketing for India, Middle East and Africa, Fed Ex what he would do tocompliment employees who do a good job and he says 'Bravo Zulu'. It's a term derivedfrom the US Navy and it means "well done". But the company doesn't merely halt at that.The boss can hand out theater tickets, diner certificates and cash up to $100 to thedeserving employee on the spot. Managers said they wanted to reward outstanding effortwithout going through a formal process.LG also bestows "best employee" awards periodically. Outstanding employees are evenasked to speak on their achievement so that others can get inspired. It also has teamawards whereby the entire team is sent abroad.Fedex too has awards like 'Circle of Excellence,' 'Customer Service Center of the Year,''Club FedEx' among others.