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KFC
Targeting By Proximity
KFC are targeting the younger adultaudience, but also targeting theadvertising to the KFC stores.The posters work as a call to action,therefore to get maximum benefitfrom the advertising there must bethe opportunity to buy the productclose at hand.Through mapping, Posterscope areable to identify the KFC stores andall sites that fall within KFC’s targetstores. Each store can then becross matched to adjacent stores toensure the distribution of sitesmatches the plan.
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