BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013

Make sure you print a copy off for your own records
ame! "amantha #al$er
%&mail! sw102403@students.leeds-art.ac.uk
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,e0el 1! Should Fine Art e assi!ned "ore #alue than $raphic %esi!n&
,e0el 2! 'a#e ad#ances in technolo!y "ade print redundant&
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(hat i"pact and effect does !ender ha#e on randin!&
1. (hat research needs to e undertaken into the !eneral and specific conte)ts of your practice&
*ser#ations of rands that specifically tar!et "ales or fe"ales. (hat techni+ues do they use to do this&
,esearch into randin! techni+ues and how and why these are used.
Stereotypes. 'ow are !ender stereotypes for"ed and how do these effect !ender specific randin!&
-otentially look into related psycholo!ical aspects. (hat "akes so"ethin! fe"inine or "asculine& Are there
any psycholo!ical factors that "ake wo"en "ore drawn to certain aspects for e)a"ple&
. also want to +uestion and look into whether rands can e !ender neutral&
2. (hat approach/es0 will you take and what processes1 "ethods1 "aterials and tools are to e in#ol#ed
in research into your practice&
*ser#ations 2 . want to oser#e all the rands seen in day to day life1 are these ai"ed "ore at "ales or
fe"ales and if they are . want to look at why1 what "akes the" this specific.
Analysis 2 . plan to study and analyse so"e fe"ale and3or "ale focussed rands in depth to see what
techni+ues they use in order to tar!et the specific !ender. . also want to look at what effect this then has on
the !ender1 for e)a"ple does it put pressure on wo"en to uy into the product to e a certain way or to e
percei#ed a certain way for e)a"ple.
,eadin! 2 . plan to find writers that ha#e looked into rele#ant areas of randin! and co"pare their thou!hts.
4ase Studies 2 . hope to find one or so"e rands that . can study in depth to !et a etter understandin! of
this su5ect.
3. (hat preparation or in#esti!ations do you need to undertake for your creati#e practice to take place&
As . hope to uild "y own rand for the practical ele"ent of this "odule . need to in#esti!ate and research
randin! as a field of !raphic desi!n. . plan to look at randin! techni+ues in addition to these techni+ues
ein! used to tar!et specific !enders. Speakin! to randin! desi!n a!encies would e #ery helpful. 6his
preparation will also e eneficial for the written ele"ent.
BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013
Make sure you print a copy off for your own records
4. (hat research do you need to undertake re!ardin! who your creati#ity is for&
. plan to speak to oth "ales and fe"ales to try and !et so"e thou!hts and opinions on rands they uy1
rands they feel loyal to and possily ask the" if they ha#e felt influenced or pressured to purchase a
specific rand. . would like to ask the" why they are drawn to certain rands ut . would need to work
out a way to do this that doesn7t influence their answers.
,esearchin! as "any rands that successfully tar!et "ales or fe"ales specifically will e helpful in
understandin! the audience.
Primar8 "o9rces of 3nformation
1.%escription 8uestionnaires
9ocation
2.%escription .nter#iews
9ocation
3.%escription *ser#ations and analysis of rands seen in day-to-day life.
9ocation
"econ:ar8 "o9rces of 3nformation
1. :ooks. Acade"ic sources relatin! to randin! techni+ues and "ore specifically likin! to !ender.
2. Articles. -otentially fro" appropriate newspapers1 5ournals or other reliale sources.
3. *nline Sources1 such as articles1 essays and inter#iews.
4.
4ase Studies. 9ook into one or "ore rands in depth usin! secondary sources1 ut . also plan to
incorporate "y own analysis.
;. %<%s. -ossile docu"entaries aout randin! and !ender.
=. >ournals
BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013
Make sure you print a copy off for your own records
Percei0e: pro;lems or :iffic9lties!
. "ay stru!!le !ettin! people to talk to "e for pri"ary research. . need to think of ways to contact people to
encoura!e the" to reply.
(hen speakin! to people aout why they use3uy into certain rands . don7t want to influence their answers1
ut . think . "ay stru!!le wordin! +uestions that don7t pro#oke certain answers.