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Loyalty Management, The Engagement Issue powered by Loyalty 360, November 2009

Loyalty Management, The Engagement Issue powered by Loyalty 360, November 2009

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Published by Loyalty 360
Engagement—the newest buzz word.

But what is Engagement? Wikipedia has multiple definitions
based on a particular audience: student engagement, customer engagement, work engagement.

Merriam-Webster states: a: an arrangement to meet or be present at a specified time and place
a. dinner engagement
b : a job or period
of employment especially as a performer.

I’ve had over a hundred conversations in recent months talking about Engagement. I can now attest that there are many definitions, even more questions but also an immense desire to find the golden egg.

We’re here to help you in your search. Between this issue and the upcoming Engagement Expo we will provide a wealth of information—from philosophies to executable strategies to defining success criteria to peer insights.

In this issue, Dan Paulson takes us through the 10 steps to engaged employees ( page 32) and on page 36, Athena Golianis shares the importance of corporate social responsibility and how it drives employee engagement.

No one builds engagement and commitment with employees and customers better than Disney. Meet the man behind the brand—Lee Cockerell, former EVP of Operations at Disney and Engagement Expo keynote speaker—on page 60. You’ll also enjoy Lee’s book Creating Magic (review on page 21.)

We’d like to hear about your journey to engagement.
Please share your experiences and insights with us at
mailbag@loyaltymanagement.com. Visit http://www.loyalty360.org/contact_us to receive a complimentary subscription to Loyalty Management. Please enter Scrib in the addition comments section.

Loyalty Management is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org.

Engagement—the newest buzz word.

But what is Engagement? Wikipedia has multiple definitions
based on a particular audience: student engagement, customer engagement, work engagement.

Merriam-Webster states: a: an arrangement to meet or be present at a specified time and place
a. dinner engagement
b : a job or period
of employment especially as a performer.

I’ve had over a hundred conversations in recent months talking about Engagement. I can now attest that there are many definitions, even more questions but also an immense desire to find the golden egg.

We’re here to help you in your search. Between this issue and the upcoming Engagement Expo we will provide a wealth of information—from philosophies to executable strategies to defining success criteria to peer insights.

In this issue, Dan Paulson takes us through the 10 steps to engaged employees ( page 32) and on page 36, Athena Golianis shares the importance of corporate social responsibility and how it drives employee engagement.

No one builds engagement and commitment with employees and customers better than Disney. Meet the man behind the brand—Lee Cockerell, former EVP of Operations at Disney and Engagement Expo keynote speaker—on page 60. You’ll also enjoy Lee’s book Creating Magic (review on page 21.)

We’d like to hear about your journey to engagement.
Please share your experiences and insights with us at
mailbag@loyaltymanagement.com. Visit http://www.loyalty360.org/contact_us to receive a complimentary subscription to Loyalty Management. Please enter Scrib in the addition comments section.

Loyalty Management is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org.

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Published by: Loyalty 360 on Dec 09, 2009
Copyright:Traditional Copyright: All rights reserved

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