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Demand Analysis of different Flavors in an Ice-cream Parlor

Demand Analysis of different Flavors in an Ice-cream Parlor



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Published by peednask
Demand Analysis of different Flavors in an Ice-cream Parlor for different seasons has been analyzed and price elasticity of demand has been caluclated
Demand Analysis of different Flavors in an Ice-cream Parlor for different seasons has been analyzed and price elasticity of demand has been caluclated

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Published by: peednask on Dec 10, 2009
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Demand Analysis of different Flavors in an Ice-cream Parlor TABLE OF CONTENTS1.Title and Importance of Topic2.Objective of the study3.Hypothesis4.Secondary Data5.Methodology for Data Collection6.Primary Data7.Findings of the Study8.Data Analysis9.Conclusion10.Summary of findings11.Scope for further research12.Bibliography13.Annexure
 Title: Demand Analysis of different flavors in an Ice-cream ParlorImportance of the Topic:This study is helpful in understanding the following about ice-cream industryRelationship between demand and priceRelationship between demand and supplyFactors affecting demand and supplyForecasting the demand for different seasonsKnowing about the cross demand analysis of substitute products like soft drinksObjective of the Study:
To identify the demand pattern of different flavors.
To study the demand pattern of ice-creams in different seasons.
To identify the customer tastes and preferences
To study the demand pattern with respect to price of ice-creams
To identify the demand pattern of substitute products.Hypothesis:
The law of demand holds true in the case of ice-cream industry i.e. thedemand of ice-cream is inversely related to the price of ice-cream, ceterisparibus.SECONDARY DATA:A brief about ice cream market:The Indian ice cream market is characterized as a highly seasonal market, as inwinter the sales fall sharply and in summer there is a steep increase in sales.The ice cream market witnesses a lot of action during summer as the companies inorder to achieve maximum sales and compete with each other in market releasehordes of promotional campaigns, advertisement and summer schemes.The total market is worth Rs. 2000 crores. The major brands include Kwality Walls,Amul and Mother Dairy.
STUDY OF VARIOUS OTHER BRANDS:AMUL:Amul enjoys a whopping 37% market share. During summer on an average salesincrease by 30 to 35% and the offers such as combo packs and 1+1 free etc.increase during summers. Amul recently launched a range of sugar free ice creamstargeting the health conscious category of consumers who are unable to indulge indelightful ice creams. The sales turnover for the year 2007-08 was Rs. 52554million (1325 USD).MOTHER DAITY:Mother Dairy ice creams launched in the year 1995 have shown continuous growthover the years and today has approximately 62% market share in Delhi and NCR.Recently they have introduced new flavors like O’blast, an orange based ice creamdessert and the Toffee Twist. It has a range of ice creams particularly targetingchildren, like the Lic Lolleez, Cool buddies.KWALITY WALLS:Kwality Wall’s was launched in 1995 as Hindustan Unilever Ltd‘s master brand forice creams and Unilever claims to be the world's biggest ice cream manufacturer.Recently they introduced a new product, Moo; calcium enriched ice cream with theintention of luring kids and their mothers with its nutritional offerings. Some ofthe most popular brands are Cornetto, Feast, and Paddle Pop. During summers on anaverage, sales increase by 20 to 25%.METHODOLOGY FOR DATA COLLECTION:
Data for study has been collected from Baskin and Robbins (ice-creamparlor), Dehradun.
Data obtained for the study areoSuppliers of the productoFlavors available.oDifferent packagings available.oDemand for flavors in different seasons.oPrice of the flavors in different seasons.oSupply of the flavors in different seasons.oPromotional Activities.A Brief about Baskin Robbins:Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin andIrv Robbins in 1953, from the merging of their respective ice cream parlors, inGlendale, California. Headquartered in Canton, Mass., Baskin-Robbins is part of

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