Title: Demand Analysis of different flavors in an Ice-cream ParlorImportance of the Topic:This study is helpful in understanding the following about ice-cream industryRelationship between demand and priceRelationship between demand and supplyFactors affecting demand and supplyForecasting the demand for different seasonsKnowing about the cross demand analysis of substitute products like soft drinksObjective of the Study:
To identify the demand pattern of different flavors.
To study the demand pattern of ice-creams in different seasons.
To identify the customer tastes and preferences
To study the demand pattern with respect to price of ice-creams
To identify the demand pattern of substitute products.Hypothesis:
The law of demand holds true in the case of ice-cream industry i.e. thedemand of ice-cream is inversely related to the price of ice-cream, ceterisparibus.SECONDARY DATA:A brief about ice cream market:The Indian ice cream market is characterized as a highly seasonal market, as inwinter the sales fall sharply and in summer there is a steep increase in sales.The ice cream market witnesses a lot of action during summer as the companies inorder to achieve maximum sales and compete with each other in market releasehordes of promotional campaigns, advertisement and summer schemes.The total market is worth Rs. 2000 crores. The major brands include Kwality Walls,Amul and Mother Dairy.