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PROMOTION
 
WITH
 
e
‐
NEWSLETTER
 
About
 
eNewsletter
 
A
 
newsletter
 
is
 
one
 
of 
 
the
 
best
 
ways
 
to
 
keep
 
your
 
name
 
in
 
front
 
of 
 
the
 
eyes
 
of 
 
your
 
clients,
 
your
 
associates,
 
and
 
others
 
that
 
may
 
be
 
in
 
your
 
target
 
market.
 
A
 
newsletter
 
allows
 
you
 
to
 
show
 
them
 
that
 
you
 
are
 
more
 
than
 
 just
 
someone
 
who
 
is
 
looking
 
for
 
projects
 
to
 
work
 
on.
 
And
 
a
 
newsletter
 
shows
 
that
 
you
 
are
 
willing
 
to
 
pass
 
on
 
information
 
that
 
will
 
help
 
them
 
run
 
their
 
own
 
businesses.
 
Think
 
about
 
how
 
many
 
newsletters
 
you
 
read
 
each
 
week
 
or
 
month.
 
Do
 
you
 
enjoy
 
getting
 
and
 
reading
 
it
 
?
 
Do
 
you
 
find
 
the
 
articles
 
and
 
other
 
information
 
in
 
the
 
newsletter
 
helpful
 
?
 
Do
 
you
 
know
 
who
 
or
 
what
 
company
 
produces
 
it
 
?
 
Newsletters
 
can
 
be
 
produced
 
in
 
several
 
formats.
 
For
 
businesses,
 
the
 
most
 
economical
 
and
 
most
 
readily
 
acceptable
 
newsletter
 
formats
 
are
 
plain
 
text
 
emails,
 
HTML
 
emails,
 
HTML
 
page
 
on
 
your
 
website,
 
PDF,
 
and
 
print.
 
What’s
 
e
‐
Newsletter
 
?
 
A
 
newsletter
 
is
 
a
 
regularly
 
distributed
 
publication
 
generally
 
about
 
one
 
main
 
topic
 
that
 
is
 
of 
 
interest
 
to
 
its
 
subscribers
 
delivered
 
electronically
 
via
 
email.
 
e
‐
Newsletters
 
have
 
gained
 
rapid
 
acceptance
 
for
 
the
 
same
 
reasons
 
email
 
in
 
general
 
is
 
gaining
 
popularity
 
over
 
printed
 
correspondence.
 
Many
 
e
‐
newsletters
 
are
 
published
 
by
 
clubs,
 
hotels,
 
societies,
 
associations,
 
and
 
businesses,
 
especially
 
companies,
 
to
 
provide
 
information
 
of 
 
interest
 
to
 
their
 
members,
 
customers
 
or
 
employees.
 
Sending
 
e
‐
newsletters
 
to
 
customers
 
and
 
prospects
 
is
 
a
 
common
 
marketing
 
strategy,
 
which
 
can
 
have
 
benefits
 
and
 
drawbacks.
 
General
 
attributes
 
of 
 
e
‐
newsletters
 
include
 
news
 
and
 
upcoming
 
events
 
of 
 
the
 
related
 
organization,
 
as
 
well
 
as
 
contact
 
information
 
for
 
general
 
inquiries.
 
Why
 
e
‐
Newsletter
 
?
 
e
‐
Newsletter
 
allows
 
you
 
to
 
create
 
an
 
unlimited
 
number
 
of 
 
newsletter
 
issues
 
and
 
send
 
them
 
to
 
your
 
target
 
audiences.
 
Benefits
 
of 
 
an
 
e
‐
Newsletter
 
:
 
•
 
Support
 
your
 
business
 
plans
 
•
 
Reach
 
target
 
audiences
 
•
 
More
 
faster
 
than
 
regular
 
newsletter
 
•
 
Cost
 
efficient
 
•
 
Measurable
 
•
 
And
 
more
 
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