FOSTIIMA Business School, New Delhi Page 3
he Indian Tourism Industry played an important role in the development of theindustry, initiating advertising campaigns
such as the “Incredible India” campaign, which promoted India‟s culture and tourist attractio
ns in a fresh and memorable way.
he tourism sector in Kerala, India is quite developed and there is a lot of scope forfurther development. Come and enjoy the breathtaking and panoramic sights of swayingpalms, the land of Ayurveda, sandy beaches and exotic gourmet.
o promote the Kerala Tourism Industry, Kerala has applied certain strategies topromote the Tourism Industry and by the experience of Kerala, other states are also applyingcertain strategies to promote their Tourism Industry.
ravelling towards the future defines the potential of tourism in India with somefacts and figures and future trend.