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Coursework Header Sheet 157099-127

Coursework Header Sheet 157099-127

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Published by Quentin Franklin

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Published by: Quentin Franklin on Dec 10, 2009
Copyright:Attribution Non-commercial

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06/14/2014

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Coursework Header Sheet 
157099-127
 
CourseMARK1107: Mktg Principles & PlanningCourse School/LevelBU/UGCourseworkIndividual AssignmentAssessment Weight40.00%TutorI Whitten, JF StubbsSubmission Deadline10/12/2009
Coursework is receipted on the understanding that it is the student's own work and that it has not,in whole or part, been presented elsewhere for assessment. Where material has been used fromother sources it has been properly acknowledged in accordance with the University's Regulationsregarding Cheating and Plagiarism.
000557760
Justina Markauskaite
 
Tutor's comments
 
Grade Awarded___________For Office Use Only__________Final Grade_________ Moderation required:
yes/no
Tutor______________________Date _______________
1
 
 
Content
1.Introduction32. SWOT4-63. Honda B2B and B2C74. Pest analyses on UK car industry8-10SummaryReferences
2
 
 
UK car sales
Honda
Report covers
Introduction to UK cars industry
Introduction to Honda
Honda’s place in UK market
Swot analysis
Pest Analysis
Honda B2B
Honda B2C
UK cars industry
UK is world’s leading engine producer. Every year about 3 million engines and one and ahalf million cars are made and produced by UK’s manufacturers what appears as a 10.6% of all UK exports and each year it converts to 52 billion pounds, moreover, cars industry in theUK accounts about 180,000 work places in automotive manufacturing and more than 640,000in vehicles trade, supply, servicing, yearly. Furthermore, 2008 in Great Britain wereregistered 2,131,795 new cars what leads UK in to the fifth place word wise by new carsregistration. In terms of new cars producing in Europe, United Kingdom is the fourth largestsupplier and the biggest vehicles producers in UK are Nissan, BMW MINI, Honda, Toyotaand Land Rover (SMMT, 2009).
1.Introduction to Honda
3

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