ACTIVE INSIGHTACTIVE INSIGHTACTIVE INSIGHTACTIVE INSIGHT|

Turning insight into action.

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Active insightActive insightActive insightActive insight

Data Sheet

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ACTIVE INSIGHTACTIVE INSIGHTACTIVE INSIGHTACTIVE INSIGHT|

Turning insight into action.

Real-time, Value-Based Reactions to OnlineBehavior

Whether it's online shopping, self service, onlinegaming or Software-as-a-Service, customers andorganizations are interacting in the web cloud on adaily basis. As web usage grows, organizations mustbe able to detect and react to relevant behavior andbusiness events signaling up-sell/cross-sellopportunities, potential customer desertion, customerservice issues, potential fraud and more.Increasingly, organizations using online systemsstruggle to provide scalable, real-time detection andreaction to relevant events and behavior. Most of thedata is available, at least temporarily and should beleveraged for sales, marketing, customer service,trading and security. Current platforms rely on datasources/feeds such as logs and databases and are notdesigned to handle real-time processing. As high throughput transaction loads become wide-spread the ability to process online data in real-timebecomes crucial. Detecting relevant and valuable eventpatterns within massive data loads filters out the"noise" and allows organizations to focus and makethe most out of their resources. To create value,organizations must be able to react in real-time byinvoking other services, interacting with the customersor feeding actionable events to back-end system.

ActiveInsight

detects and reacts to online eventsand behavior according to pre-defined patterns. It isbased on an extreme transaction processingarchitecture, able to scale-out to handle high-throughput while offloading application servers. ActiveInsight’s behavioral Detection and reactionability is crucial for numerous business use casesfrom improving online conversion rates, online salesand marketing, online campaign management, CRMand self-service, Compliance and Risk Management. ActiveInsight will:

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Detect user behavior using a behavioralpattern definition schema

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Correlate behavior with external data sourcessuch as: customer profile list, community sites,geo-location services, etc'

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Feed events, in real-time, to anyMarketing/Sales/Support/BI application

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React to each customer accordingly (onlineproposal, human interaction, …) ActiveInsight can be quickly deployed in astandalone deployment or alongside variousanalytical and back-end applications complementingand maximizing their value. It can also be deployedas a cloud service.

Use behavioral targeting to detectup-sell/ cross-sell opportunities.Detect customer touch-points forreal-time proposal delivery.Detect customer experienceproblems and offer VIP assistance.React to potential customer churnin time to prevent it. Alert CRM systems with user-centric actionable eventsProvide application level visibility.Offload application logging andprovide real-time formatted eventsto SIEM or compliance applications.React to possible internal fraudusing event pattern correlationDetect and feed application eventsin real-time.Use behavioral targeting to detectfraudulent activity and patterns.Provide non-intrusive adaptiveauthentication initiationOnline Sales,Marketing and

Campaign MgmtCRM, CustomerExperience andSelf-ServiceSecurityInformation andEvent Mgmt (SIEM)Compliance andRisk MgmtFraud Detectionand Adaptive AuthenticationOffer real-time event and patternprocessing in extreme transactionrates.Provide Low-latency eventcorrelation and service initiation.ExtremeTransactionsComplex EventProcessing (CEP)