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Matt Oxley, Tribal DDB, Conceiçao Case Study

Matt Oxley, Tribal DDB, Conceiçao Case Study

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Matt spent his time in Recife, Salgueiro and the community of Conceição das Criolas to develop a short film on the partnership between International Service (IS) Brazil and AQCC. The purpose of the film was to increase awareness in the UK of the positive effects of IS Brazil development work. In a month, Matt was expected to create a film that would introduce the quilombo community, the way of living of quilombola people and their fights for rights. As well, he was expected to talk about the work and the impact of IS Brazil in the community, through IS’ placement of a Mozambican agronomist and development worker. A lot to get your head around in a month, and a lot to cover in a short film. However, Matt accepted the challenge with grace and arrived in Brazil with an open mind, lots of energy, and a desire to reach all of the objectives agreed upon.

It was never easy, and certainly not a smooth ride, but Matt persevered and his time in Brazil was an incredible success. He made a huge impact on all of the people he worked with, created what will be an amazing film, and learned loads about himself and his profession along the way.
Matt spent his time in Recife, Salgueiro and the community of Conceição das Criolas to develop a short film on the partnership between International Service (IS) Brazil and AQCC. The purpose of the film was to increase awareness in the UK of the positive effects of IS Brazil development work. In a month, Matt was expected to create a film that would introduce the quilombo community, the way of living of quilombola people and their fights for rights. As well, he was expected to talk about the work and the impact of IS Brazil in the community, through IS’ placement of a Mozambican agronomist and development worker. A lot to get your head around in a month, and a lot to cover in a short film. However, Matt accepted the challenge with grace and arrived in Brazil with an open mind, lots of energy, and a desire to reach all of the objectives agreed upon.

It was never easy, and certainly not a smooth ride, but Matt persevered and his time in Brazil was an incredible success. He made a huge impact on all of the people he worked with, created what will be an amazing film, and learned loads about himself and his profession along the way.

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Published by: The International Exchange (aka TIE) on Dec 10, 2009
Copyright:Attribution Non-commercial

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12/10/2009

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Background
Logistics
Where:
Conceição das Crioulas and Salgueiro, in the Sertão of Pernambuco State, Brasil
 When:
5
th
February – 5
th
March 2009
 NGO:
International Service Brasil
 
(www.internationalservice.org.uk)
Local NGO:
AQCC
Objectives
The primary objective of the placement was to increase awareness in the UK of the positive effects of development work in Brazil. Specifically IS Brasil wantpeople in the UK to understand the reality of development in North and North East of Brazil and be aware of how the UK Government funding (through DFIDPPA funding to international aid programmes) is being used and what the impacts of this funding in marginalized communities at risk of social exclusion in thepoorest regions of Brazil. The placement is also to aid in the promotion of future IS Brasil projects and the gaining of future funding from the European Union.
 
 
The development work
IS Brasil created a technical partnership with AQCC and the communities to supply technical resources such as tools andmaterials, and to place an agronomist/development worker in the communities. The majority of my time was to be spentwith Samora Vuma, Samora being an agronomist from Mozambique who had spent the last 18 months living in thecommunities and working with them on farming projects.The core objectives of Samoras project were:
Increase the production and diversification of organic produce in the community
Reduce/eradicate the dependency on non organic pesticides and fertilisers
Increase their food security through the consumption of healthy food produced by the community family
Help in a potential increase of income generation produced by the selling of the organic produce in communitymarkets in a territory where the possibilities of income generation are very limitedWhat is interesting about the setup of this relationship is the South-South cooperation; normally development work will come in the form of North-South.North-South is where people from the northern hemisphere are working with issues in the Southern hemisphere, the cooperation seeks to promote theexchange of experience and of best practice between the two parties. Best practise is great but best practise in one place is not always best practise inanother. The placement of Samora has been helped by the South-South relationship in several ways:
They all have a very similar ancestry, that of Africa
Samora speaks Portuguese and has a good understanding of similar community setups
Mozambique has similar climatic conditions and therefore has similar traditional agricultural techniques and similar sets of issuesClearly all the people in the communities love Samora because of who he is as a person and because of many of the points above, the communities treat himas one of their own, like a brother.In the wake of the current global economic crisis the practise of South-South development will become increasingly important, it is highly likely that funding toall current and prospective projects, especially North-South, will be cut. It is expected though that this type of cooperation will likely be less affected and Ihope that is the case for the Quilombola.
 
More information on South-South development in the financial crisishttp://www.ipc-undp.org/pub/IPCOnePager76.pdf  

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