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MIB for IP

MIB for IP

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Published by aditya_kpl5
Management of international business as per ggsipu syllabus
Management of international business as per ggsipu syllabus

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Published by: aditya_kpl5 on Dec 11, 2009
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11/08/2012

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GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHIMASTER OF BUSINESS ADMINISTRATION (MBA)MANAGEMENT OF INTERNATIONAL BUSINESSObjectives:
 The objective of this course is to enable the students to managebusiness when the Organizations are exposed to international business environment.
Course Contents:
1.
Nature and Scope of International Management
: Introduction toInternational Business; Concept and Definition of International Management;Reasons for Going International, International Entry Modes, Their Advantages andDisadvantages, Strategy in the Internationalization of Business, GlobalChallenges; Entry Barriers, India’s Attractiveness for International Business. (14Hours)
2.
Environment Facing Business
: Cultural Environment facing Business,Managing Diversity within and Across Culture, Hofstede Study, Edward T HallStudy, Cultural Adaptation through Sensitivity Training, Political, Legal, Economic,Ecological and Technological Facing Business and their Management. (14 Hours)
3.
Formulating Strategy for International Management
: Strategy as aConcept, Implementing Global Strategy, Emerging Models of StrategicManagement in International Context, Achieving and Sustaining InternationalCompetitive Advantage; International Strategic Alliances, Global Mergers andAcquisition. (14 Hours)
4.
Organizing and Controlling for International Competitiveness
:International Human Resource Management-concept and Dimensions, HumanResource Issues in Developing and Maintaining an Effective Work Force,Leadership Issues; Motivation; Basic Models for Organization Design in Context of Global Dimensions; Future of International Management in the East, GlobalOperations Management. (14 Hours)
 
PART INATURE AND SCOPE OF INTERNATIONALMANAGEMENTI.INTRODUCTION TO INTERNATIONAL BUSINESS
 MEANING AND CONCEPT 
International business includes all business transactions involving two or morecountries. These business relationships may be between private individuals,companies, groups of companies, non-profit organizations or governmentagencies. In some ways, international business is an extension of domestic business, but it is different for two reasons. The first reason is that international business objectives are likely to be different from domestic business objectives;the second and more significant is that the environmental conditions in whichinternational business is conducted are usually of greater complexity than is thecase with domestic business. These complexities arise from, amongst other things,differences in culture, currencies, legal systems and the endowment of nationalresources. Developments in communication and transportation technologyfacilitate trade worldwide, leading to the clicthat 'all business is nowinternational business'; thus people working in maritime industries are inevitablyinvolved in international business.
International business can be defined as set of those business activities thatinvolves the crossing of national boundaries. The set of activities includes: -
Import and export of commodities and manufactured goods
Investment of capital in manufacturing, extractive, agricultural,transportation and communication assets
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Supervision of employees in different countries
Investment in international services like banking, advertising,tourism, retailing and construction
Transactions involving copyrights, patents, trademarks and processtechnology.
International business covers all business transactions involving two or morecountries.
Vernon (1964) defined the field of international business in terms of dealing with:(1) "operating within foreign economies"; (2) "the problems of the movements of goods and capital across boundaries," and (3) "the problems of surveying andintegrating from headquarters the operations of entities existing in more than onecountry."
 EVOLUTION OF INTERNATIONAL BUSINESS 
The business across the borders of the countries had been carried on since timesimmemorial. But, the business had been limited to the international trade until therecent past. The post World War II period witnessed an unexpected expansion of national companies into international or multinational companies. The post 1990s period has given greater fillip to international business. In fact, the term international business was not in existence before two decades. The term international business hasemerged from the term international marketing, which in turn, emerged from the term‘export marketing’.
 International Trade to International Marketing:
Originally, the producers used toexport their products to the nearby countries and gradually extended the exports tofar-off countries. Gradually, the companies extended the operations beyond trade. For example, India used to export raw cotton, raw jute and iron ore during the early1900s. The massive industrialization in the country enabled us to export jute products,cotton garments and steel during 1960s. India, during 1980s could create markets for its products, in addition to mere exporting. The export marketing efforts include
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