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1-Product and Branding Decisions

1-Product and Branding Decisions

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Published by vishaltrain7

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Published by: vishaltrain7 on Dec 11, 2009
Copyright:Attribution Non-commercial

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12/24/2012

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Product, Services, andProduct, Services, andBranding StrategyBranding Strategy
 
7-2
What is a Product?
Anything that can be offered to aAnything that can be offered to amarket for attention, acquisition, use,market for attention, acquisition, use,or consumption and that mightor consumption and that mightsatisfy a want or need.satisfy a want or need.
Includes: physical objects, services,Includes: physical objects, services,events, persons, places, organizations,events, persons, places, organizations,ideas, or some combination thereof.ideas, or some combination thereof.
 
7-3
What is a Product?
Product and ServiceProduct and ServiceClassificationsClassifications
Consumer productsConsumer productsIndustrial productsIndustrial products
Materials and partsMaterials and parts
Capital itemsCapital items
Supplies and servicesSupplies and services

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