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Introduction to the Enterprise Video Market

Introduction to the Enterprise Video Market

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Whitepaper by Mukul Krishna of Frost & Sullivan. Enterprise video is no longer seen as "nice to have" and has began establishing itself as an integral part of everyday business. This exclusive mini-whitepaper from Frost & Sullivan provides a glimpse into enterprise video market and growth projections, common challenges organizations face with managing and distributing video content, and dives into the value proposition of video asset management technologies to increase the use and effectiveness of video assets. Are you equipped to manage and repurpose video content quickly and easily?

Learn more at http://www.widen.com.
Whitepaper by Mukul Krishna of Frost & Sullivan. Enterprise video is no longer seen as "nice to have" and has began establishing itself as an integral part of everyday business. This exclusive mini-whitepaper from Frost & Sullivan provides a glimpse into enterprise video market and growth projections, common challenges organizations face with managing and distributing video content, and dives into the value proposition of video asset management technologies to increase the use and effectiveness of video assets. Are you equipped to manage and repurpose video content quickly and easily?

Learn more at http://www.widen.com.

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Published by: Widen Enterprises, Inc. on Dec 11, 2009
Copyright:Traditional Copyright: All rights reserved

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07/16/2012

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Introduction to the Enterprise Video Market
by Mukul Krishna-Global Director, Digital Media Practice
A Frost & Sullivan White Paper
 
INTRODUCTION
Enterprise video usage has become very conspicuous over the past few years. The abilityto easily and cost effectively reach out to a large audience through video webcasting andconferencing has been a major catalyst in getting enterprise markets to use video.Enterprise video is no longer seen as “nice to have” and has now started establishingitself as an integral part of everyday business. With an ever expanding base of organizations that depend on video webcasting and conferencing for communication, it isnow possible for video to be used in a multitude of different ways within the enterprise.These include marketing communications, emergency broadcasts, corporate training andcorporate communications to name a few.Though the market for technology solutions to manage enterprise video assets is stillnascent, it has already started posting impressive growth figures. This growth hasmaterialized because of the increasing volume of enterprise video and thus an evergrowing market demand for solutions to help manage and integrate video content withinorganizational workflows.At Frost & Sullivan we are currently analyzing numbers for 2008 for the upcomingresearch on the Global Digital Asset Management market. Based on preliminary estimatesfor 2008 that have started coming in, the nascent enterprise video asset managementmarket is expected to have earned an impressive $ 75 million globally in 2008 – despitethe reduction in spending due to the global economic downturn. This reflects roughly 15odd percent of the overall global DAM market. Though we are looking at demandremaining tight with long sales cycles through the first half of 2009, the later half willstart seeing increased sales and sales pipelines building up for 2010. The reasons beinglargely two fold:a)As mentioned, enterprise video is now getting ubiquitous across organizationsand is necessary to reach the largest audience necessary in a cost-effectivemanner and on-demand, thus creating an increasing need to manage an evergrowing enterprise video repositoryb)Corporate compliance and regulation, especially within financial services andhealthcare markets, has created an even greater need for content management,especially for video based communication
Frost & Sullivan
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Despite the hiccups this market is currently encountering due to the economicslowdown, it is expected to grow to close to a third of a billion by 2015 at a 20+ % CAGR.
CHALLENGES FACING ORGANIZATIONS
The rapid proliferation of video in the enterprise and resulting need to manage anddistribute video assets has led corporate entities to encounter significant challenges. Withrising travel costs, the cost of lost or misplaced work, the expense and risk of maintaininga physical archive, corporate compliance and reporting, and the increased time to marketassociated with analog assets, many organizations have started looking at solutions tobetter manage their video assets.
CONTENT CREATION IS COSTLY AND SILOED
The challenges faced by organizations in managing video assets typically start before thevideo content is even created. Many organizations are unaware of where and how theirvideo content gets created. Various departments from product development andmarketing to human resources among others have started creating video in greaterfrequency. Since these departments are siloed and in most cases have their own individualbudgets and approval processes for video asset creation, there is no centralized processto let business users know how many video assets are there or if video content creation
Frost & Sullivan
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