The Digital Push
It is now common for companies to generate huge amounts of digital content, both instructured and non-structured formats in their daily operations. This content can be amyriad of different digital formats, including scanned images and documents, emails,web pages, various spreadsheets, presentations, text documents, audio and video files,and animation, to name a few. These data assets can also cross all functional areas ofan organization, such as marketing, product development, accounting, procurement,HR, corporate communications and so on. Many companies, particularly in the mediaand entertainment industry and in other content-intensive industries, such as healthcare,insurance, banking, finance, and telecommunications, have acknowledged the value of anall encompassing content managementsystem that can organize and manage allof their disparate and dispersed content.Particularly in highly competitiveindustries, the ability to effectivelymanage content can help reduce overallcosts, effort, manpower, better leverageinformation, productivity, partnerships, client relationships, and can significantly add toan organization’s ability to compete. It is critical to the success of an organization to beable to make effective use of their information and digital assets.
ECM - The Sharing of Content to Build a Competitive Edge
Enterprise Content Management offers an organizational solution for tying togetherdivisional separations and creating a collaborative environment that enables themanagement and sharing of assets, knowledge and innovation across an organizationas well as communication with a company’s key constituencies. An ECM solution canprovide a company with the ability to organize, store, reuse, and easily distribute its everincreasing amount of digital content, control and track the use of its digital assets, andemploy its functionality to build its competitive edge. It is the combination of thesolutions offered by the ECM product suite that creates the operational synergies andadded efficiencies larger than the sum of its parts that bring value to the consumer.Over the past few years Enterprise Content Management has been used to describe afairly wide variety of solutions, which has caused significant confusion in the minds ofend-users and potential customers as to what exactly constitutes an ECM. DocumentManagement, File Management, Image Management, and Web Content Management areexamples of related markets in which vendors have been prone to identifying themselvesas full ECM vendors.
Digital Asset Management: The Heart of Any ECM Solution
“It is critical to the success o anorganization to be able to makeefective use o their inormationand digital assets.”