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Digital Asset Management: The Heart of Any ECM Solution

Digital Asset Management: The Heart of Any ECM Solution

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Whitepaper by Mukul Krishna & Loren Johnsen of Frost & Sullivan. It is now common for companies to generate huge amounts of digital content, both in structured and non-structured formats in their daily operations. This content can be a myriad of different digital formats, including scanned images and documents, emails, web pages, various spreadsheets, presentations, text documents, audio and video files, and animation, to name a few. These data assets can also cross all functional areas of an organization, such as marketing, product development, accounting, procurement, HR, corporate communications and so on. Learn why Digital Asset Management (DAM) is arguably the most critical functional feature of ECM.

Learn more at http://www.widen.com.
Whitepaper by Mukul Krishna & Loren Johnsen of Frost & Sullivan. It is now common for companies to generate huge amounts of digital content, both in structured and non-structured formats in their daily operations. This content can be a myriad of different digital formats, including scanned images and documents, emails, web pages, various spreadsheets, presentations, text documents, audio and video files, and animation, to name a few. These data assets can also cross all functional areas of an organization, such as marketing, product development, accounting, procurement, HR, corporate communications and so on. Learn why Digital Asset Management (DAM) is arguably the most critical functional feature of ECM.

Learn more at http://www.widen.com.

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Published by: Widen Enterprises, Inc. on Dec 11, 2009
Copyright:Traditional Copyright: All rights reserved

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07/16/2012

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The Digital Push
It is now common for companies to generate huge amounts of digital content, both instructured and non-structured formats in their daily operations. This content can be amyriad of different digital formats, including scanned images and documents, emails,web pages, various spreadsheets, presentations, text documents, audio and video files,and animation, to name a few. These data assets can also cross all functional areas ofan organization, such as marketing, product development, accounting, procurement,HR, corporate communications and so on. Many companies, particularly in the mediaand entertainment industry and in other content-intensive industries, such as healthcare,insurance, banking, finance, and telecommunications, have acknowledged the value of anall encompassing content managementsystem that can organize and manage allof their disparate and dispersed content.Particularly in highly competitiveindustries, the ability to effectivelymanage content can help reduce overallcosts, effort, manpower, better leverageinformation, productivity, partnerships, client relationships, and can significantly add toan organization’s ability to compete. It is critical to the success of an organization to beable to make effective use of their information and digital assets.
ECM - The Sharing of Content to Build a Competitive Edge
Enterprise Content Management offers an organizational solution for tying togetherdivisional separations and creating a collaborative environment that enables themanagement and sharing of assets, knowledge and innovation across an organizationas well as communication with a company’s key constituencies. An ECM solution canprovide a company with the ability to organize, store, reuse, and easily distribute its everincreasing amount of digital content, control and track the use of its digital assets, andemploy its functionality to build its competitive edge. It is the combination of thesolutions offered by the ECM product suite that creates the operational synergies andadded efficiencies larger than the sum of its parts that bring value to the consumer.Over the past few years Enterprise Content Management has been used to describe afairly wide variety of solutions, which has caused significant confusion in the minds ofend-users and potential customers as to what exactly constitutes an ECM. DocumentManagement, File Management, Image Management, and Web Content Management areexamples of related markets in which vendors have been prone to identifying themselvesas full ECM vendors.
Digital Asset Management: The Heart of Any ECM Solution
“It is critical to the success o anorganization to be able to makeefective use o their inormationand digital assets.” 
 
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Digital Asset Management: The Heart of Any ECM Solution
Defining ECM
We define Enterprise Content Management as an enterprise-grade integrated platformsolution that enables the ingestion, archival, search, management, repurposing, sharingand cross-platform publishing of content in a seamless, collaborative, and secureenvironment which is easily integrated with third party systems within the contentworkflow, spanning the asset lifecycle from creation through delivery.Several component parts of the ECM suite can and are further defined by theirindividual industries and markets, can function as stand-alone products and are oftensold as independent solutions, and include many discrete features that identify themwithin their own product segments. Complete ECM solution platforms are distinguishedfrom each of the component parts through the additional functionality they provide, to thesynergies created through their cross-divisional and cross-functional integration, and theresulting workflow and operational efficiencies produced.
Digital Asset Management
Digital Asset Management (DAM) is arguably the most critical functional feature of acomplete ECM solution. Documents, files, images etcetera in digital formats areorganizational assets and often constitute an organization’s intellectual property, brand,business process and communication repository. It is inconceivable for an enterprisetoday to manage all of these assets without employing an orderly, efficient andsystematic asset management system. It is therefore imperative for an ECM vendor toprovide a DAM solution.Frost & Sullivan has analyzed the DAMmarket extensively for the past 10 years,defining DAM as a value chain of solutionsthat enable the indexing and management ofdigitized content. A true DAM consists of arobust and secure repository through whichusers submit, search and retrieve documents, records, presentations, spreadsheets,web pages, images, animation, CAD files, and audio and video files – virtually any digitalcontent – with consistent metadata, tagging and indexing systems, automated contenttracking, versioning and content archival, along with data security and management, anda fully integrated process workflow management feature. Each of these constituent parts isessential to both DAM and, consequently, to ECM.The digital asset management (DAM) component is itself in a highly competitive anddiverse marketplace, with its own distinct industry challenges and market forecasts.
“Digital Asset Management (DAM) is arguably the most critical unctional eature o a complete ECM solution.” 

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