Building Social Games: Games at the Speed of Light

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12/11/2009

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Presented by Bill Mooney (VP, Zynga; GM, FarmVille) at DiscoveryBeat on December 8, 2009.

The social gaming market is exploding - viral propagatio... (More) Presented by Bill Mooney (VP, Zynga; GM, FarmVille) at DiscoveryBeat on December 8, 2009.

The social gaming market is exploding - viral propagation across the world, low barriers to entry which create agile competitors, and a rapidly changing and imperfectly understood marketplace. Bill Mooney walks through key learnings from his time making Zynga franchises Mafia Wars and FarmVille. (Less)