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SUPER-SIZING THE APP ECONOMY
Free apps and games for any phone at getjar.com
Super-sizing the App Economy
•Flash is not new. Mobile is not new. Why are apps so hot?•Economics of software companies•What did the App Economy change?
–Discovery – lower acquisition cost–Payments – more revenue per user–Reach – adding up the pennies
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Unit: Revenue per User - Cost of Acquisition = Profit per UserScale: Monthly Profits / Monthly Acquisition Costs = Growth Rate
Facebook
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DiscoveryReachPayments
Any internet user. 70% outside US.
ViralPromotionMany countries, many segments
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