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Media Planning and Strategy

Media Planning and Strategy

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Published by manabora

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Categories:Types, Brochures
Published by: manabora on Dec 11, 2009
Copyright:Attribution Non-commercial

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09/08/2010

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Media Planningand Strategy 
 
Media Terminology 
Media Planning
- A series of decisions involving the delivery of messages to audiences.
Media Objectives
- Goals to be attained by the media strategy and program.
Media Strategy
- Decisions on how the media objectives can be attained.
Media
- The various categories of delivery systems, including broadcastand print media and others.
Broadcast Media
- Either radio or television network or local station broadcasts.
 
Media Terminology 
Print Media
- Publications such as newspapers and magazines.
Media Vehicle
- The specific message carrier 
Coverage
- The potential audience that might receive the message through thevehicle.
Reach
- The actual number of individual audience members reached at leastonce by the vehicle in a given period of time.
Frequency
- The number of times the receiver is exposed to vehicle in aspecific time period.

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