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Marketing Strategies of Airtel

Marketing Strategies of Airtel

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Published by vishugaba1988

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Published by: vishugaba1988 on Dec 11, 2009
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07/17/2014

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PROJECT REPORT
ON
MARKETING STRATEGIES OF AIRTEL
SUBMITTED UNDER PARTIAL FULFILLMENT OF THEREQUIREMENT FOR TRAINING SUPERVISOR:PROJECT ADVISOR:SUBMITTED BY:
SESSION:
 
ACKNOWLEDGEMENT
I acknowledge the sincere assistance provided to me fromseveral rather unexpected quarters during the course oexecution of this study. It would be a mammoth task to place onrecord my gratitude to each and every one of them but a wholehearted attempt would be made nevertheless, least I be brandedungrateful.I am extremely thankful to
Mr.Abhishek Yadav,
(
UnitAdvisor)
for giving me an opportunity to undergo training in
BHARTI AIRTEL MARKETING
and making my stay at
AIRTELMARKETING
a memorable learning experience.Where the emotions are involved words cease to work. I amdeeply indebt to
----------------------
for her encouragement,affections, valuable advice and guidance that helped me tocomplete this project successfully.
2
 
EXECUTIVE SUMMARY 
 The project aims at understanding the Marketing strategies atAirtel and its impact on the perception of Airtel Cellular Services.Research has demonstrated conclusively that it is far more costlyto win a new customer than it is to maintain an existing one. Andthere is no better way to retain a customer than to exceed hisexpectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was themeasurement of customer satisfaction level for the servicesprovided by Bharti Airtel. The research was done for thecorporate clients of Bharti Airtel. My job was not only torepresent the Corporate Sales Dept. and collect the feedbackfrom the clients but also to get the major complaints resolvedthrough internal counselling. There can be no better opportunityto interact with the external as well as the internal customers of an organization. Finally the results of the research verify the factthat keeping the customer satisfied is the best strategy to notonly retain the existing customers but also to expand thebusiness to new horizons.
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