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Corporate Social Responsibility

Corporate Social Responsibility

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Published by mel_napster

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Published by: mel_napster on Dec 11, 2009
Copyright:Attribution Non-commercial

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12/24/2010

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CORPORATE SOCIALCORPORATE SOCIALRESPONSIBILITYRESPONSIBILITY
 
 
INTRODUCTIONINTRODUCTION
 
CSR” -transparent business practices that are based on ethicalCSR” -transparent business practices that are based on ethicalvalues, compliance with legal requirements and respect for the people,values, compliance with legal requirements and respect for the people,community and the environmentcommunity and the environment
Also known as “Corporate citizenship”Also known as “Corporate citizenship”
Companies –key area- human rights, business ethics, environmentalCompanies –key area- human rights, business ethics, environmentalpolicies, corporate contributions, community development, corporatepolicies, corporate contributions, community development, corporategovernance and workplace issuesgovernance and workplace issues
 
 
NEED FOR CSRNEED FOR CSR
Better employer brandingBetter employer branding
Risk managementRisk management
Brand differentiationBrand differentiation
License to operateLicense to operate
Improve access to capitalImprove access to capital
Enhance brand imageEnhance brand image

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