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Amul-The Taste of India

Amul-The Taste of India

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Published by manish2008kathait

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Published by: manish2008kathait on Dec 11, 2009
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12/01/2012

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AMUL-THE TASTE OFINDIA
 
The Beginning
Amul (Anand Milk Union Limited)
, formed in 1946,is a dairy cooperative in India.It is a brand name managed by an apex cooperativeorganization, Gujarat Co-operative MilkMarketing Federation Ltd. (GCMMF), whichtoday is jointly owned by some 2.8 million milkproducers in Gujarat, India.Dr Verghese Kurien, the chairman of the GCMMF,is recognized as the man behind the success ofAmul.
 
“That which we call a roseBy any other name would smell assweet."
AMUL
means
"priceless" 
in Sanskrit.The brand name "Amul," from the Sanskrit "Amoolya”.
 
Today Amul is a symbol of many things.

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