Product Reputation Market Intelligence Report for Netbooks

Prepared for Greg Y, Amplified Analytics

December 11, 2009

Product Name Manufacturer CSI PFS PRS PSS No. of

Reviews

ASUS Eee PC 1000 10-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 40 GB Solid State Drive, Linux, 6 Cell Asus 1.20 1.36 1.04 0.95 87
Battery) Pearl White

ASUS Eee PC 1008HA Seashell 10.1-Inch Pearl Black Netbook - 6 Hour Battery Life Asus 1.17 1.36 0.94 0.95 62

ASUS Eee PC 1005HA-VU1X-BK 10.1-Inch Black Netbook - 8.5 Hour Battery Life Asus 1.45 1.48 0.97 0.96 112

ASUS Eee PC 900 8.9-Inch Netbook (Intel Mobile Processor, 1 GB RAM, 12 GB Solid State Drive, XP Home, 4 Cell Battery) Pearl Asus 1.44 1.41 1.02 0.96 45
White

ASUS Eee PC 1005HA-PU1X-BK 10.1-Inch Black Netbook - 10.5 Hour Battery Life Asus 1.20 1.33 0.98 0.97 349

ASUS Eee PC 904HA 8.9-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Asus 1.60 1.51 1.10 0.97 126
Battery) Fine Ebony

ASUS Eee PC 1002HA 10-Inch Netbook (1.6 GHz Intel Atom Processor, 1 GB RAM, 160 GB Hard Drive, 10 GB Eee Storage, XP Asus 1.56 1.54 1.10 0.98 60
Home) Brushed Aluminized

ASUS Eee PC 900 8.9-Inch Netbook (Intel Mobile Processor, 1 GB RAM, 20 GB Solid State Drive, Linux, 4 Cell Battery) Galaxy Asus 1.36 1.42 0.97 0.98 71
Black

ASUS Eee PC 1000H 10-Inch Netbook (1.6 GHz Intel Atom Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Battery) Asus 1.59 1.58 1.14 0.98 83
Fine Ebony

ASUS Eee PC 901 8.9-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 20 GB Solid State Drive, Linux, 6 Cell Asus 1.40 1.43 1.02 0.98 140
Battery) Pearl White

ASUS Eee PC 4G (7-Inch Display, Intel Mobile Processor, 512 MB RAM, 4 GB Hard Drive, Linux Preloaded) Pearl White Asus 1.54 1.52 1.14 0.98 154

ASUS Eee PC 4G (7-Inch Display, Intel Mobile Processor, 512 MB RAM, 4 GB Hard Drive, Linux Preloaded) Galaxy Black Asus 1.49 1.49 1.16 0.99 182

ASUS Eee PC 901 8.9-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 12 GB Solid State Drive, XP Home, 6 Cell Asus 1.42 1.50 0.99 0.99 113
Battery) Fine Ebony

ASUS Eee PC 1000HE 10.1-Inch Black Netbook - 9.5 Hour Battery Life Asus 1.54 1.56 1.09 0.99 843

ASUS Eee PC 900 16G (8.9" Display, Intel Mobile CPU, 1 GB RAM, 16 GB Solid State Drive, XP Home) Galaxy Black Asus 1.26 1.33 0.99 0.99 21

ASUS Eee PC 2G Surf (7-Inch Display, Intel Mobile Processor, 512 MB RAM, 2 GB Hard Drive, Linux Preloaded) Sky Blue Asus 1.52 1.46 1.07 0.99 180

ASUS Eee PC 2G Surf (7-Inch Display, Intel Mobile Processor, 512 MB RAM, 2 GB Hard Drive, Linux Preloaded) Pure White Asus 1.53 1.46 1.07 0.99 190

ASUS Eee PC 900HA 8.9-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home) Black Asus 1.50 1.50 1.02 0.99 259

Asus Eee PC 4G Surf (7-Inch Display, Intel Mobile Processor, 512 MB RAM, 4 GB Hard Drive, Linux Preloaded) Pure White Asus 1.53 1.52 1.07 1.00 171
Product Name Manufacturer CSI PFS PRS PSS No. of
Reviews

Asus Eee PC 4G Surf (7" Screen, 800 MHz Intel Celeron Processor, 512 MB RAM, 4 GB Hard Drive, Linux Preloaded) Galaxy Asus 1.48 1.47 1.06 1.00 183
Black

ASUS Eee PC 1000HA 10.1-Inch Pearl White Netbook - 7 Hour Battery Life Asus 1.22 1.30 1.02 1.00 47

ASUS Eee PC 900HA 8.9-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, 10 GB Eee Asus 1.53 1.51 1.03 1.00 250
Storage, XP Home) Black

ASUS Eee PC 1000H 10-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 80 GB Hard Drive, XP Home, 6 Cell Asus 1.61 1.60 1.09 1.00 86
Battery) Fine Ebony

ASUS Eee PC 1000HA 10-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, 10 GB E-Storage, Asus 1.54 1.52 1.05 1.00 393
XP Home, 6 Cell Battery)

ASUS Eee PC 901 8.9-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 12 GB Solid State Drive, XP Home, 6 Cell Asus 1.39 1.46 1.04 1.01 61
Battery) Pearl White

ASUS Eee PC 1000HA 10-Inch Netbook (1.6 GHz Intel ATOM N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Asus 1.55 1.52 1.05 1.01 396
Battery) Pearl White

ASUS Eee PC 900 8.9-Inch Netbook (Intel Mobile Processor, 1 GB RAM, 16 GB Solid State Drive, Linux, 4 Cell Battery) Galaxy Asus 1.52 1.52 1.07 1.01 97
Black

ASUS Eee PC Seashell 1005HA-PU17-BU 10.1-Inch Blue Netbook - 10.5 Hours of Battery Life (Windows 7 Starter) Asus 1.08 1.26 1.09 1.03 33

ASUS Eee PC Seashell 1005HA-PU17-BK 10.1-Inch Black Netbook - 10.5 Hours of Battery Life (Windows 7 Starter) Asus 1.06 1.28 1.06 1.04 38

Asus Eee 4G 7" PC Mobile Internet Device (512 MB RAM, 4 GB Hard Drive, Webcam, Linux Preloaded) Pearl White Asus 1.63 1.60 1.11 1.05 50

As of December 11, 2009 the Netbooks category contains metrics for 98 products based on the analysis of 16402 customer reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.