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SUPER-SIZING THE APP ECONOMY
Free apps and games for any phone at getjar.com
 
Super-sizing the App Economy
Flash is not new. Mobile is not new. Why are apps so hot?Economics of software companiesWhat did the App Economy change?
Discovery – lower acquisition costPayments – more revenue per userReach – adding up the pennies
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Unit: Revenue per User - Cost of Acquisition = Profit per UserScale: Monthly Profits / Monthly Acquisition Costs = Growth Rate
 
Facebook
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DiscoveryReachPayments
 Any internet user. 70% outside US.
 ViralPromotionMany countries, many segments
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