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SUPER-SIZING THE APP ECONOMY

Free apps and games for any phone at getjar.com

Super-sizing the App Economy

•Flash is not new. Mobile is not new. Why are apps so hot?•Economics of software companies•What did the App Economy change?

–Discovery – lower acquisition cost–Payments – more revenue per user–Reach – adding up the pennies

Unit: Revenue per User - Cost of Acquisition = Profit per UserScale: Monthly Profits / Monthly Acquisition Costs = Growth Rate

Facebook

DiscoveryReachPayments

Any internet user. 70% outside US.

ViralPromotionMany countries, many segments

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Super-sizing the app economy by extending it beyond the iPhone

Presented by Chris Dury (VP Product, GetJar) at DiscoveryBeat on December 8, 2009.

Giant app businesses grew on the Facebook platform but so far the iPhone hasn’t produced a si... (More)

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Category:	Business/Law > Technology
Rating:
Upload Date:	12/11/2009
Copyright:	Attribution Non-commercial
Tags:	iphone venturebeat iphone apps discoverybeat getjar chris dury app economy iphone venturebeat iphone apps discoverybeat getjar chris dury app economy (fewer)