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QR-code Whitepaper

QR-code Whitepaper

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Published by manorlabs
QR-code Whitepaper for the City of Manor
QR-code Whitepaper for the City of Manor

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Published by: manorlabs on Dec 12, 2009
Copyright:Attribution Non-commercial

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10/20/2012

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City
of
Manor,
Texas
P.O. Box
387
Manor,
Texas
78653
T
(s12)
272-ssss
F(s12)272-8636
White
Parcl:
Redef¡ningGouelnmentCommunioat¡on
W¡m
llfi-Godes
By
Dustin
Haisler,
CIOCity
of
Manor
City of Manor,
Texas(September
2009)
 
lntloduction
Quick
Response
Codes,
or
QR-codes,
may
seem
like
just
anotherbarcode
that
can
be
used
for
labeling
products
or
providing
an
aid
in
inventory
systems;
but
in Manor
Texas,
they
are used
formuch more, including citizen
communication,
emergency management
and
athistorical
sites.
QR-codes
are
two
dimensional
barcodes
that
can
be
generated
at
no
cost and
subsequently
decoded at
no
cost on
most newer-model
cameraphones.
Ihe
Ghallenge
The
City
of
Manor was
faced
with
the
challenge
of
how
to
engage
citizens,
businesses
and
tourists
by
utilizing
mobile
technologyon
a
very
limited
information
technology budget.
TnG
Solution
After
extensive
research
on barcode
standards,
the
City of
Manor
elected
to
utilize
QR-codes
for
document
management because
of
the
ability
to
decode
the
barcodes
using
a
cell
phone.As
the
document management
program
advanced, management soon realized
that
QR-codes
could
be
used
as
a
newmethod
of communication
with
residents
as
well
as
for
economic development
and
tourist
information.
QR-codes
provide
residents
information
on-demand and add
an additional
layer
of
transparency
to
governmentthat never
previously
existed.
Overview
Manor
deployed
QR-coded
"Digital
Stop"
signsthroughout
the
community
two
yearsago,
to
provide
residents
with
on-demand
information.
Manor
chose
to
configure
each
QR-code
sign
as
ahyperlink
to
web
content as
opposed
to
embeddingcontent
within
each
barcode.
Using
an
online
QR-codegenerator
(listedin
the
resources
section), the
City of
Manor
was able
to
encode
specific
URLs
onto
each
QR-code.
Thebenefit
of
embedding a
hyperlink
in
a
QR-code
is
that
content
can
be
changed
at
any
time without
having
to
generate
a
new
QR-code.For
example,
let's
say a
URL
is
embedded
in
a
QR-codedsign
to
a
website
with
information
about one
of
the
city's
construction
projects.
If
any information
changes
during
construction
project,the
websitecan
be
updated
without
modifying
the
original
QR-code.
Utilizing
this
systemgave
the
City
of
Manor
the
flexibility
to
update
information
and change
theplacement
of
signs
without
additional
cost.
The
úl/ay The
System
úl/orks
After
installing
freedecoding
software(listed
in
the
resources
section), an
individualcan
scan
a
City
of
Manor
QR-code
with
their
camera
phone.They
are
taken
directly
to
the
linked
site
orprompted
with
the
embedded
URL.
Although
each
QR-code
appears
to
be
the
same
image,
each
links to
separate websites
relevant to
their location
andplacement.
Cityof
Manor,
Texas(September
2009)
 
Physical$ignGonfigurat¡on
Under the
same
version, the
City of
Manor
also
printed
afew
48"
x
48"
laminatedaluminum
(0.040
gauge)signs
for
placement
at
high-
visibility
locations
as
you
enter
the
city
along thekey
highway.
Version
1.0
of
the
City
of
Manor's
QR-code
solution
consisted
of
a
QR-code
printed
on
a24"
x
18"
laminated
aluminum(0.040
gauge)sign
mounted
on
a
standard
street
sign
pole
ormountedon
a
chain
link
fence
as shown
to
the
left.
City of
Manor.
Texas(September
2009)

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