Disadvantages:Quality of Research
There are some disadvantages to using secondary research. The originators of the primaryresearch are largely self-governed and controlled by the marketer. Therefore, thesecondary research used must be scrutinized closely since the origins of the informationmay be questionable. Moreover, the researcher needs to take sufficient steps to criticallyevaluate the validity and reliability of the information provided.
Not Specific to Researcher’s Needs
In many cases, secondary data is not presented in a form that exactly meets theresearcher’s needs. Therefore, the researcher needs to rely on secondary data that is presented and classified in a way that is similar to their needs.
In many cases, researchers find information that appears valuable and promising. Theresearcher may not get the full version of the research to gain the full value of the study.This is because many research suppliers offer free portions of their research and thencharge expensive fees for their full reports.
When using secondary research, one must exercise caution when using dated informationfrom the past. With companies competing in fast changing industries, an out-of-dateresearch reports many have little or no relevance to the current market situation.
In conclusion, the use of secondary research offers many significant advantages to theresearcher. It is important for the researcher to identify, reduce, and manage thedisadvantages that are accompanied by the use of secondary research.
Q 2 .
Explain the prerequisites and advantages of observation
Prerequisites and Advantages of observation
A narrative includes specific evidence of what occurred in a classroom.You can use this evidence to support claims you make when you talk withthe teacher after the observation.Carefully recorded notes will help you to remember what you observed when you later approach the task of interpreting and making judgments and when you talk with the teacher.If your purpose is improving instruction, the teacher needs to know notwhat her/his “grade” is or whether she/he is performing satisfactorily, butrather, exactly what needs to be improved. A narrative provides realexamples to use in discussing how something might have been donedifferently. Even if you only have good things to say about the teacher, it’s better to be specific about what was done well.A narrative is chronological. You simplywrite what you see as it happens.If this is your goal and your approach to the task of observing, you are less likely to miss something important than if you are searching for