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the practical versions I am working with, areempirically grounded yet ethically compellingtheories of how people make effective decisions inreal world situations. Understanding one can helpus understand the other. And with two methods of decision making based on the same generalprinciples, one focused on market exchange and theother on social learning, I have offered the contoursof a viable new exemplar:
market learning based onthe mutual pursuit of transparency, choice, and accountability
.I can begin to clarify these contours by reframing
market exchange
as a specific type of
action
designed to achieve certain results in the market,from starting a company to finding a job toinvesting for retirement. In doing so, I highlight theessential role of
learning
in the proper functioningof the market. As the figure below illustrates, the
actions
in this particular model are all
exchanges
of property rights between two people based on thesimple rule of
quid pro quo
—trading
this for that
onthe basis of a mutual agreement.The
values
refer to the specific value systems weuse to frame our market situations, determine ourdesired market results, design our exchangestrategies, and learn from our market experiences.They would certainly have to include the
preferences
,
expectations
,
heuristics
, and
biases
that economists have so carefully studied over theyears. But as we shall see, there is no good reasonwhy they should not also include the
deeper
structures
of
cognitive
,
moral
,
and
affective
development
that economists have so carefullyignored over the years. Nevertheless, for the sakeof simplicity, I will generally refer to them as
values
or
value functions
, a concept which elevates theneoclassical
utility
function
to a more humanisticlevel.Finally, the
results
include both the
intended
andthe
unintended
consequences
of our marketexchanges, each of which can generate
positivefeedback
for more of the same or
negative feedback
indicating the need for a change. Both positive andnegative feedback are incorporated into the
single-loop market learning
that either confirms ordisconfirms the previous exchange strategy, as wellas the
double-loop market learning
that eitherconfirms or disconfirms the value function fromwhich the exchange strategy was derived. Thus, itis the same general model of
social
action andlearning based on the work of Chris Argyris andJürgen Habermas, but adapted to produce a generalmodel of
market
action and learning.Taking this a step further, we can create yetanother model of market learning by reconstructingthe orthodox market exchange model of supply anddemand illustrated in the figure below. This requiresthat we recognize the market process implicit in thestatic image of market equilibrium as a process of market learning.In this view, the development within the market of supply and demand curves can be thought of as thecollective result of single-loop market learning byindividual market participants. The buyers andsellers who participate in the market on the basis of their own personal value functions would bid andask various prices for various quantities of goods,the most valid of which would result in theconsummation of actual exchanges. Over time,through their own individual yet interdependentprocesses of single-loop market learning, theywould acknowledge the results of past exchanges,
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