Game analytics and BI Forum is the only meeting in Europe dedicated to analytics and business intelligence in the games industry. Unique format combining never-heard-before talks with interactive breakout groups ensures participants get the most from every session.
Game analytics and BI Forum is the only meeting in Europe dedicated to analytics and business intelligence in the games industry. Unique format combining never-heard-before talks with interactive breakout groups ensures participants get the most from every session.
Game analytics and BI Forum is the only meeting in Europe dedicated to analytics and business intelligence in the games industry. Unique format combining never-heard-before talks with interactive breakout groups ensures participants get the most from every session.
other developers and publishers > Discover what data other studios are collecting and, more importantly, how they are interpreting it > Learn how to make effective business decisions from your data through appropriate visualisation > Make the most of the chance to meet the leading technology providers involved in data management, visualisation and analytics The only meeting in Europe dedicated to analytics and business intelligence in the games industry v Hear case studies, tips and tricks from 10+ leading, innovative game developers v More than 6 hours of exclusive networking with senior game analytics & BI leaders v Unique format combining never-heard-before talks with interactive breakout groups ensures participants get the most from every session! REGISTER AND PAY BY 27TH JUNE 2014 and save up to 300 2-DAY CONFERENCE: 17th-18th September 2014 LOCATION: London Exclusive Talks, Discussions and Case Studies from 12+ Leading International Experts on Game Analytics, Including: Simon Grifths, Business Intelligence Manager, The BBC Christoph Safferling, Head of Game Analytics, Ubisoft Blue Byte Nicholas Ross, Director of Analytics, SEGA Ville Suur-Uski, Data Scientist, Supercell Lars Janssen, Chief Games Ofcer, Travian Games Sharon Biggar, Head of Analytics, Social Point Alexander Samak, Executive Director Monetization, Gameforge Peter Tillotson, Senior Data Scientist, Riot Games Brynjlfur Erlingsson, Analytics Expert, Paradox Interactive Thomas Hulvershorn, Operations & Analytics Manager, Outplay Entertainment Andy Cobley, Lecturer, University of Dundee Nick Parker, CEO and Founder, Parker Consulting www.gameanalyticsforum.com Media Partners Christoph Safferling, Ubisoft Blue Byte Nicholas Ross, SEGA Peter Tillotson, Riot Games Sharon Biggar, SocialPoint Binnie Erlingsson, Paradox North Lars Janssen, Travian Games Alexander Samak, Gameforge Ville Suur-Uski, Supercell Simon Griffths, the BBC Thomas Hulvershorn, Outplay Andy Cobley, University of Dundee Nick Parker, Parker Consulting 12+ International Leading Experts on Game Analytics, Including: The Game Analytics & BI Forum is attended by senior ofcials and decision-makers from the gaming industry, bringing together buyers and suppliers in one location. Focused and high-level, the event will be an excellent platform to initiate new business relationships. With tailored networking, sponsors can achieve the face-to-face contact that overcrowded trade shows cannot deliver. Exhibiting and Sponsorship options are extensive, and packages can be tailor-made to suit your individual companys needs. Most packages include complimentary entry passes, targeted marketing to industry ofcials and executives, and bespoke networking opportunities. Other features of sponsorship include: v Prominent exhibition space in the main conference networking area v Presentation/speaking opportunities v Workshop sessions v Participation in comprehensive pre-event marketing campaigns v Tailored marketing strategies to suit your organisations size, capabilities and individual requirement For more information and to discuss the right opportunity, contact us on +44 (0)207 368 9300 or sponsorship@iqpc.co.uk Maximise Your Involvement: Sponsorship and Exhibition Opportunities Everything in our business is moving quickly and evolving: technology, programming languages, statistical methods, and business best practices. This is even more true for that most elusive of beasts, our customer: they expect and demand much more, much faster. To keep up in this ever- changing world its important, nay essential, to meet and share the latest trends and ndings between peers. This new conference will be instrumental for exchanging knowledge, tricks of the trade, making new contacts all while having some fun. See you there! CHRISTOPH SAFFERLING, HEAD OF GAME ANALYTICS, UBISOFT BLUE BYTE www.gameanalyticsforum.com A message from the Chairman: Valuable it was good to catch up with peers in the industry and nd out what was going on at other studios/publishers. Its been great to get other peoples perspectives and agree upon what our biggest issues are in the industry. I really enjoyed this event. For me it was really interesting meeting all the different people that are in QA for such a long time. About the Organisers Who Are Gaming IQ? Founded in 2012 by a group of people passionate about games Creators of niche, senior-level meetings and conferences for industry professionals 435+ Games industry attendees and speakers across Gaming IQ events so far Across 30 countries In 5 continents Over 75% of participants are at Manager-level and above 96% of participants voted our meetings as good to excellent And 97% would recommend them to colleagues and friends 200 organisations From over First event launched in 2013 Game QA & Localisation Seniority Testimonials Country e C-Level/Founder/VP 8.28% e Director/Department 25.06% Head e Manager 42.53% e Junior Technician/ 21.84% Analyst/Developer e Academia 2.2% Every talk I took something away from. Every talk helped me think again. Superb. Being part of the event was quite valuable; not only I could meet a lot experienced people that work in the same eld, but I could expose myself to a lot of new ideas. www.gameanalyticsforum.com e Austria 0.45% e Belarus 0.45% e Belgium 0.23% e Brazil 0.45% e Canada 2.93% e Czech Republic 0.45% e Denmark 1.13% e Egypt 0.23% e Finland 1.35% e France 0.68% e Germany 7.88% e Greece 0.90% e Hong Kong 0.68% e Hungary 0.23% e Iceland 0.68% e Ireland 0.45% e Italy 0.23% e Poland 1.58% e Romania 0.90% e Serbia 0.45% e Seychelles 0.45% e South Korea 0.45% e Spain 2.25% e Sweden 2.25% e Switzerland 0.23% e The Netherlands 2.03% e Ukraine 0.45% e United Kingdom 37.84% e United States 31.76% Day One Wednesday 17th September, 2014 08.15 Registration & Networking Coffee 08.50 Gaming IQ Welcome 09.00 Chairmans Opening Remarks 09.10 OUTSIDE INDUSTRY KEYNOTE ADDRESS Engaging the User - Television and the 5 Ps of Dashboard Design Theres lots of hype out there about big data. But the truth is that many organisations dont need more data, they just need to make better use of the data they already have. This presentation looks at how the BBC goes about building engaging user orientated dashboards and explores what the dashboard designer can learn from the TV programme maker. Simon Grifths, Business Intelligence Manager, The BBC 09.50 Analytics in Games: A Look at Key Trends and Opportunities v Why do we need analytics/BI in the games industry? v An overview of current practices, and the obvious gaps v What pitfalls are most commonly observed? v Developing your analytics strategy for the future Nick Parker, CEO and Founder, Parker Consulting 10.30 Networking Coffee Break 11.00 Introducing Analytics into Gaming Companies: First steps, pitfalls and good practices v Tips on what to avoid when introducing Analytics into a video game company. First hand experience from doing exactly that at CCP, DICE and Paradox using different strategies that have been iterated upon over time v First steps: What data should you focus on rst, what kind of talent do you need and how do you maximize the value of the initiative v Examples and learnings from working with most of the different types of data and Analytics within the gaming industry: gameplay data, revenue, user retention, customer support, anti-cheat and customer facing data Brynjlfur Erlingsson, Analytics Expert, Paradox Interactive 11.40 Panel Discussion: Analysing Analytics Industry Best Practices & Common Pitfalls v Taking stock of your current capabilities whats missing? v Key analytics and visualization tools pros and cons! v What can (or should) we be doing today to improve the quality of our data and the decisions we make from it? 12.20 Networking Lunch 13.40 Looking Back to Look Forward: How Not to be Blinded by Big Data v Find out what big data means and how it applies to games analytics v The importance of remembering technologies that have worked in the past for analytics and show no sign of outliving their usefulness v Look forward to the coming trends in data analysis and the platforms you should be starting to consider for your next projects Andy Cobley, University of Dundee 14.20 Data Finds Data the Rest is Math! v Overcoming the challenge of incompatible data models as a result of the common modular and agile development approach v The challenge of de-duplication how it arises and why its worth tackling v The approach taken to solving the challenge Peter Tillotson, Senior Data Scientist, Riot Games 15.00 Networking Coffee Break 17.00 Chairmans Summary & Close of Day 1 Conference 17.20 Evening Networking Drinks Reception AFTERNOON INTERACTIVE BREAKOUT SESSIONS 15.30 - 16.10 Not Re-Inventing the Wheel: Working with Tools & Getting the Most out of Partners Overcoming the Cultural Barriers to Understanding & Implementation Gaining Internal Buy-In Predictive Analytics: What Can We Really Predict? 16.10 - 16.20 Short break & group changeover time 16.20 - 17.00 Not Re-Inventing the Wheel: Working with Tools & Getting the Most out of Partners Overcoming the Cultural Barriers to Understanding & Implementation Gaining Internal Buy-In Predictive Analytics: What Can We Really Predict? www.gameanalyticsforum.com Im most looking forward to networking, idea sharing and seeing what the current best practices are across the spectrum of gaming NICK ROSS, DIRECTOR OF ANALYTICS, SEGA Day Two Thursday 18th September, 2014 08.30 Registration & Networking Coffee 09.00 Chairmans Opening Remarks 09.10 Travian Case Study: From Gut Feeling to Metrics v Looking at KPIs and in-game metrics didnt matter to us in the early years v We made lots of money and didnt really need to understand where it came from v We introduced a central Data Warehouse and event- based tracking to better understand our games, money sinks, and revenue sources v The biggest challenge was to educate game developers how metrics can help them create better games v Now, our company grew up and we have billions of data points but limited time to act upon it Lars Janssen, Chief Games Ofcer, Travian Games 09.50 Blending Analytics with Game Design v The impact of analytics on the games-as-a-service model v Using data in pre-production design the how and why v Case studies on how design and analytics can work together to maximize a games potential for success Nicholas Ross, Director of Analytics, SEGA 10.30 Networking Coffee Break 11.00 Case Study: Actionable Analytics at Social Point v The technology infrastructure in use at Social Point v The analytics team capabilities and the way we work v Three case studies that illustrate how analytics is used to change the game at Social Point Sharon Biggar, Head of Analytics, Social Point 11.40 Dangers of Metrics: Self-selection v Self-selection is a prevalent and dangerous statistical pitfall v Several war stories will be presented, showcasing the effect of self-selection on KPIs/data v We will showcase the use of Matching Estimators to combat the self-selection effect in data Christoph Safferling, Head of Game Analytics, Ubisoft Blue Byte 12.20 Networking Lunch 13.40 Case Study: Dos & Donts of Games Analytics from Gameforge Experience v Experiences from navigating multi-million Euro marketing budgets v Big Data Big bucks or big blabla? v Whitespot analysis: identifying & monetising customer needs v Experiences running the business by metrics Alexander Samak, Executive Director Monetization, Gameforge 14.20 Case Study - Why Data Analytics is Critical: the Supercell Story v Why bother! - the value of analytics at Supercell v Identifying key data and sharing it with the right internal stakeholders v Empowering all employees to drive the creative & dev strategy for our products v Real-world examples of how we have leveraged analytics successfully - and lessons learned from our challenges Ville Suur-Uski, Data Scientist, Supercell 15.00 Networking Coffee Break 17.00 Game Analytics The Challenge of Mobile v The Mobile Challenge v Understanding Player behaviour v Advanced Visualisation; Parallel coordinates and dynamic user behaviour horse race graphs v Interventions and Experiments; A/B Experiments in the mobile space and client-side interventions Thomas Hulvershorn, Operations & Analytics Manager, Outplay Entertainment 17.40 Chairmans Closing Summary & Close Conference AFTERNOON INTERACTIVE BREAKOUT SESSIONS 15.30 - 16.10 Mobile & Social Analytics Live Monitoring & Dashboards Using Analytics to Feedback into Game Design Ask-an-Expert: Speaker Speed Networking and Q&A 16.10 - 16.20 Short break & group changeover time 16.20 - 17.00 Mobile & Social Analytics Live Monitoring & Dashboards Using Analytics to Feedback into Game Design Ask-an-Expert: Speaker Speed Networking and Q&A www.gameanalyticsforum.com The meeting will be an excellent opportunity for a gathering of people working in game business and analytics the chance to establish a community. Im looking forward to meeting fellow colleagues working in the area, and learning about how different companies approach analytics and BI. VILLE SUUR-USKI, DATA SCIENTIST, SUPERCELL 5 WAYS TO REGISTER PHONE: +44 (0) 207 368 9300 FAX: +44 (0) 207 368 9301 EMAIL: ENQUIRE@IQPC.CO.UK POST: RETURN YOUR BOOKING FORM TO: IQPC LTD, 129 WILTON RD LONDON, SW1V 1JZ WEB: WWW.GAMEANALYTICSFORUM.COM IQPC recognises the value of learning in teams. Groups of 3 or more booking at the same time from the same company receive a 10% discount, 5 or more receive a 15% discount, 7 receive a 20% discount. Only one discount available per person. TEAM DISCOUNTS* START KNOWLEDGE SHARING AND NETWORKING BEFORE THE EVENT PAYMENT METHOD To claim a variety of articles, podcasts and other free resources please visit www.gameanalyticsforum.com FREE ONLINE RESOURCES Venue: London, United Kingdom Accommodation: Travel and accommodation are not included in the registration fee. For updates on the venue and accommodation information, please visit: www.gameanalyticsforum.com VENUE & ACCOMMODATION TERMS AND CONDITIONS Please read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Payment Terms: Upon completion and return of the registration form, full payment is required no later than 5 business days from the date of invoice. Payment of invoices by means other than by credit card, or purchase order (UK Plc and UK government bodies only) will be subject to a 49 plus VAT per delegate processing fee. Payment must be received prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received. IQPC Cancellation, Postponement and Substitution Policy: You may substitute delegates at any time by providing reasonable advance notice to IQPC. For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specied above, no credits will be issued for cancellations. There are no refunds given under any circumstances. IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, re, labour strike, extreme weather or other emergency. Please note that while speakers and topics were conrmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible. Discounts: All Early Bird Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any discounts offered by IQPC (including team discounts) also require payment at the time of registration. Discount offers cannot be combined with any other offer. IQPC Ltd. VAT Registration No. GB 799 2259 67 PAYMENT MUST BE RECEIVED PRIOR TO THE CONFERENCE C O N F E R E N C E
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2 3 8 8 3 . 0 0 1 To speed registration, please provide the priority code located on the mailing label or in the box below. My registration code PDFW Please contact our database manager on +44(0) 207 368 9300 or database@iqpc.co.uk quoting the registration code above to inform us of any changes or to remove your details. Please photocopy for each additional delegate * To qualify for discounts, payment must be received with booking by the registration deadline. ** Discounted rates apply to Game Developer and Publishers only. UK Companies will be subject to UK VAT at 20%. VAT Registration # GB 799225967 DELEGATE DETAILS - SIMPLY COMPLETE THIS FORM AND CLICK SUBMIT Mr Mrs Miss Ms Dr Other Special dietary requirements: Vegetarian Non-dairy Other (please specify) Please indicate if you have already registered by: Phone Fax Email Web Yes I would like to receive information about products and services via email I agree to IQPCs cancellation, substitution and payment terms Please note: if you have not received an acknowledgement before the conference, please call us to conrm your booking. (Please quote 23883.001 with remittance advice) Currency GBP Sort Code 40 38 18 Account Number 51304143 IBAN GB59MIDL40381851304143 Swift Code MIDLGB2112V Account Type Current Card Number: VISA M/C AMEX Total price for your Organisation: (Add total of all individuals attending): Tel No. Email Approving Manager Fax Tel No Postcode Country Address Nature of business Organisation IQPC Point of contact Name of person completing form if different from delegate Exp. Date: Sec: Name On Card: Billing Address (if different from above): City/County/Postcode Cheque enclosed for: (Made payable to IQPC Ltd.) Family Name Job Title First Name 17-18th September 2014 London, UK Pricing Register and pay by 27th June* Register and pay by 25th July* Register and pay by 5th August* Standard Price Game Developer or Publisher** SAVE 300 699 + VAT SAVE 200 799 + VAT SAVE 100 899 + VAT 999 + VAT Technology or Solution Provider (Business Pass) SAVE 300 1199 + VAT SAVE 200 1299 + VAT SAVE 100 1399 + VAT 1499 + VAT Conference Audio Recordings Add 599 + VAT Visit the Gaming IQ homepage: www.gamingindustryiq.com CLICK HERE TO SUBMIT FORM NOW VIA EMAIL