Paul Penfold

Manager (Educational Development)

MEd, BSc(Hons), FRSA, Chartered MCIPD, CHE
Ph: (852) 2766 4092 Fax: (852) 2362 9362
Email: hmpp@polyu.edu.hk
Skype: paulpenfold

Areas of Teaching Expertise
Areas of Research Interest
Training & Development
Human Resource Management
Business Communication
Online Pedagogies
Virtual Worlds & Tourism Education
Learning Styles
Profile
Qualifications
Awards
Publications
Consultancy
Personal Introduction
Mr Paul Penfold is a Chartered Personnel & Development Manager, trainer and educational technologist. He has worked in Europe and Asia as a training
and development consultant since 1992, specializing in e-Learning, curriculum development, instructional design and corporate training. In 2005 he joined
the Hong Kong Polytechnic University, School of Hotel & Tourism Management as Educational Development Manager to support teaching and learning in
the School and is developing e-Learning programmes for SHTM such as a Virtual Hotel in Second Life. He is an experience project manager having run
projects for global companies such as Barclays Bank, Shell International E&P and Mobil Oil and has designed training programmes for organizations
such as MTR Corporation, Singapore Tourism Board, Oxford Brookes University and Standard Chartered Bank. He is currently project manager for a
UNWTO technical assistance program for the Guilin Institute of Tourism in Guangxi Zhuang Autonomous Region of China. He and his wife also own and
run a small hotel in Phuket Island , Thailand .

Qualifications
Academic qualifications
MEd (2009) University of Southern Queensland
ADipTESOL (2003) English Language Centre , UK
BSc(Hons) (1994) Oxford Brookes University
Adv.Dip TESOL (2003) English Language Centre, UK
CertEd (1976) Southampton University
CHE (2007) American Hotel & Lodging Association

Professional Affiliations
Fellow of the Royal Society of Arts, Commerce & Manufacturing (1995).
Fellow of the Hong Kong Quality Management Association (1999).
Chartered Member of the Chartered Institute of Personnel and Development (1994).
Member of the Chartered Management Institute (1992).
Registered Teacher - General Teaching Council for England (1977).

Awards
2008 Best Refereed Paper Award - 6th Asia-Pacific (APacCHRIE) Conference and THE-ICE International Panel of Experts Forum 2008, Perth , Western
Australia , May 2008
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2007 Award for Service Excellence School of Hotel & Tourism Management, The Hong Kong Polytechnic University
1997 Joint Winner - Open Learning Award for Excellence British Association for Open Learning UK
1996 Winner - Open Learning Award for Excellence British Association for Open Learning UK
1995 Elected Fellow of the Royal Society of Arts, Commerce & Manufacturing.

Publications
JOURNAL PUBLICATIONS:
Penfold. P., (2009) Learning Through the World of Second Life A Hospitality and Tourism Experience. Journal of Teaching in Travel & Tourism,
Vol. 8 (2-3) 2009, Haworth Press
REFEREED CONFERENCE PAPERS:
Pang, L., Penfold, P. (2008) Blending and Shaking: Chinese Students' Perceptions of Blended Learning in a Hospitality and Tourism course, in
Proceedings of the 6th Asia-Pacific (APacCHRIE) Conference and THE-ICE International Panel of Experts Forum 2008, Perth , Western Australia ,
May 2008
Penfold, P. (2008) Educating my Avatar Learning In The World Of Second Life. Conference Proceedings: The Role of New Technologies in Global
Societies, July 2008. Hong Kong .
Penfold, P., Kong, W. F. and Ma, H. (2007) Developing a Virtual Environment for Teaching Hotel Management Students, in Proceedings of the
International Association for Development of the Information Society Conference (e-Learning 2007)
Penfold, P., Kong, W. F. and Lee, A. (2006) VIRTEL Teaching Hospitality with a Virtual Hotel E-simulation, in Proceedings of the Asia-Pacific
Educational Research Association International Conference (APERA'06).
BOOKS
Penfold, Paul (Ed.). Excellent Customer Service. Oxford : Pergamon Press, Elsevier Science Ltd, 1994.
Penfold, Paul (Ed.). Outstanding Sales Performance. Oxford : Pergamon Press, Elsevier Science Ltd, 1995
Penfold, Paul (Ed.). Effective Business Administration, Oxford : Pergamon Press, Elsevier Science Ltd, 1995
Consultancy
Analysis of Basic Literacy Needs of Hmong Displaced Persons in Ban Vinai Refugee Camp , Thailand . Programme sponsored by the UNHCR, Geneva ,
Switzerland , 1982, Project Coordinator
Design of Adult Literacy Programme for Cambodian Displaced Persons, Aranyaprathet Camp , Thailand , Project sponsored by TEAR Fund, London , United
Kingdom , 1983, Project Coordinator
Competencies for Youth Work, Project Sponsored by The Royal Borough of Kensington & Chelsea Youth Service, London, United Kingdom, 1992, Lead
Consultant
Customer Service Quality, Training Programme for Frontline Staff. Sponsored by Eastern Electricity Board , UK , 1996, Lead Consultant
Impact of National Vocational Qualifications in the UK Meat Industry. United Kingdom, Project funded by the Employment Department, and the Meat Training
Council, London, United Kingdom; 1995, Project Leader and PI.
Project Management in Public Works Programmes. Training programme for Public Works Project Managers. Sponsored by Hong Kong Works Bureau, Hong
Kong 1996. Consultant
Audit of Geophysics & Petroleum Engineering Technical Courses, Shell Exploration and Production, Shell International BV , Rijswijk , Netherlands , 1998,
Consultant
Design of Online Training Programme for Senior Managers. Sponsored by Philippine Telecommunications Company, 1998, Lead Consultant
Review and Redesign of Operating Procedures, MCI WorldCom (Asia Pacific) Ltd, Hong Kong & Tokyo, 1999, Lead Consultant
Development of Quality Management & Training Support Programme, Colliers Jardine International, Hong Kong , 2000, Lead Consultant
Redesign and Conversion of General MBA programme and MBA in Hospitality Management, Oxford Brookes University . Sponsored by Online Education Ltd,
Hong Kong . 1998- 2001, Consultant
Re-engineering of Tour Guide Training Programme, TTS Asia , Sponsored by Singapore Tourist Board, 2001, Associate Consultant
Re-engineering of System Safety Operating Procedures, MTR Corporation, Operations Division, Hong Kong, 2002, Lead Consultant
Marketing Audit for System Assurance Services Department, MTR Corporation, Operations Division, Hong Kong , 2003, Project Coordinator
Design of a Diploma in Hospitality Management, Guilin Institute of Tourism , China . Sponsored by the UN World Tourism Organization, 2006-09, Project
Manager.
Customer Service in Tourism & Hospitality. National Curriculum Teacher & Student Manual Hong Kong SAR Education & Manpower Bureau, 2008. Consultant
Comparing Indian Hotel Management and Catering Technology Schools Curricular Structure to their International Counterparts - Tourism Board of India/UNWTO,
2009, Consultant

University Education Projects
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Design of Hotel & Tourism Workplace Simulator, HK Polytechnic University, 2006, PI and Project Manager
Design of e-Learning and e-Teaching Programme, HK Polytechnic University, 2006, PI and Project Manager
Design and development of PolyU Virtual Hotel a virtual learning environment created in Second Life for teaching and Learning. HK Polytechnic University,
2007-09. PI and Project Manager

OTHER
External Moderator London Chamber of Commerce & Industry Examinations Board & Pitmans Examinations Board (Training & Development NVQs)
Last revised September 2009
The School of Hotel and Tourism Management
The Hong Kong Polytechnic University
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