Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Magic Button

Magic Button

Ratings: (0)|Views: 102|Likes:
Learn how to persuade others
Learn how to persuade others

More info:

Published by: Creative Expressions E-Learning LLC on Dec 13, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/11/2014

pdf

text

original

 
How To Be An Expert Persuader...In 20 Days or Less
 
Sample Chapter (Chapter 4)
Broughttoyouby:
Copyright2007ByMichaelLee
Youhavepermissiontosharethisreportwithanyoneaslongasthewholecontentisnotalteredinanyway.
 
Press The Magic Button AndGet What You Want …Instantly!
 
WonderwhymanybigcompanieschoosefamousTVstarstoappearintheircommercialsandnotnormalpeople?It'sbecausethosestarsarefamous.Theyrepresentwealth,reputation,skills,orpopularity.Whentheyendorseaproduct,youassociatethatstarwiththeproduct.Hence,ifyouliketheactor,youwillgettoliketheproduct.Andifyouusetheproduct,youtendtofeelliketheendorsertoo.Thisisthe
principleofassociation
.
Bigcompaniespayprofessionalathleteslargesumsofmoneytowearcertainshoesorclothes,endorsetheirperfumes,driveaspecificcar,oreveneatcertainfoods.Youmightbewonderingwhytheseathletesareevenaskedtoendorseproductsthatarenotrelatedtothemortheircraft.Aslongastheassociationispositive,itisnotnecessarythatthecorrelationbetweenthesportsstarandtheproductbedirectlyrelated.
Certainpeoplechoosetheirfriendsverycarefullybecausethebehaviororactionsofthepeopletheyhangoutwithcanverymuchreflectonthem.Ifyouhaveafriendwholaterbecameacriminal,youhadbetterwatchyourbackbecausethosewhowanttoavengemaypourtheirbitterrevengeonyou,nomatterhowinnocentyouare!
Thisisevenmoredifficultifyouhavefamilymembersorrelativeswhoportraynegativities.Sincewecannotchoosethemthesamewaywecanselectourfriends,weareoftenstrictinwantingourfamilymemberstoconformtogoodmoralvaluesandethicsthatreflectourown.Parentswanttheirchildrentoobserveproperconductbecauseotherpeopleassociatetheirchildrenwiththeirfatherandmother.
Whentheirkidswincontestsorexhibitgreattalents,theirparentsarealwaysproudtoassociatewiththemandsay,“That’smyson(ordaughter).”
That'sthepowerofassociationatwork,andit'snotlimitedtopeople.Infact,youcanassociatethequalityofaperson,place,thing,eventoranythingyoucanthinkof,withthesubjectofyourpersuasion.
Justthinkabouttheclothesthatpeoplearewearing.Whatwouldyouthinkofapersonwearingacrossnecklace?Youwouldprobablythinkheisreligious.Youmightassociatesomeoneinmilitaryattireasdisciplinedandbrave,whilesomeonewearingshadesascool.
Ifyouwanttomakethemfeelsomethingthey'veexperiencedinthepast,youmaysaysomethinglike,"Rememberthelasttimewewentnature-tripping?It
 
wasthemostinvigoratingexperiencewe'veeverexperienced,isn'tit?We'regoingtoexperienceitagaininthetripwe'regoing."
Thepurposeistoalterthemindsetandemotionofthepersonyou'repersuadingbyusingtherightkeyofassociation.
Youwantthemtoassociateyouoryourproductwithpositiveemotions,ideasorfactors.
YouhaveprobablyheardofIvanPavlov’sexperimentwhereheringsabelleverytimehefeedshisdog.Nowaftersometime,thedogwouldsalivateeverytimeithearsthebellring,eveniftherewasnofood.
Salespeoplealsoapplythisstrategytoday.Theywouldoftentreatpotentialclientsoutforagreatlunch.Althoughthesesalespeoplewillshedoutalittlemoneyforthemeal,it’snothingcomparedtothebigprofitsthey’llbegettingoncetheygetwhattheywantfromtheirprospects.Theyknowthatthesatisfyingemotionsaccompaniedwitheatingthefoodwillbeassociatedwiththebusinessdiscussiontheyareengagedinduringthemeal.
Evenifthelinkingfactorbetweentwoaspectswereonlyremotelyrelated,peoplewouldgoallouttosupportordefendthatwhichtheyareassociatedwith(eveninthemostminorways).
Whywouldahometowncrowdcheerfortheiraveragebasketballteamwhoisfightingagainstthecountry’sfavoriteteam?That’sbecausetheyareassociatedwiththeteamintermsofhometown.Ifthehometownteamwins,theywillalsosharethatfeelingandmayevensaysomethinglike,“
Our
teamwon!”Iftheirteamloses,theywouldprobablysaysomethinglike,“
They’ve
lostthegame.”Theyseparatethemselvesandavoidbeingassociatedwiththelosingteam.
Bybeingrelated(eveninthemostminorway)tothegreatnessofanobjectorevent,theegoandreputationarebuiltup.
Itmightnotbetoosurprisingtoknowthatthemoreinsecureapersonis,themorehestrivestobeassociatedwithexternalfactors.Thosewhoknowdeepinsidethattheyhaveachievedgreatthingsanddon’tneedtoprovetheirworthanyfurther,aretheoneswhoarenotmuchconcernedaboutassociatingwithoutsideforcessuchastheirschoolteamwhowonthechampionship.
OtherExamples:
Somecompaniesdonatetocharitiesinordertobeassociatedwithbeinggenerousandsincere;somecompaniessponsorspecialeventssuchasathleticconteststobeassociatedwithcamaraderie,teamworkandthewinningattitude.
Therehavebeenreportsofweathermenbeingblamed,threatened,orevenhurtbecausepeopleassociatethemwiththebadweatherthey’ve

Activity (5)

You've already reviewed this. Edit your review.
1 hundred reads
ljcalex2941 liked this
Habtom liked this
dbldd liked this
Nikolas Jalee liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->