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CRM Group Ppt

CRM Group Ppt

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Published by vinaysabh

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Published by: vinaysabh on Dec 14, 2009
Copyright:Attribution Non-commercial


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Customer RelationshipManagement
Customer Relationship Management(CRM) is a strategy that focuses onbuilding strong relationships withcustomers and potential customersfor creating and maintaining a loyalcustomer base.
CRM works across all departments toharmonize customer-centricthinking.
It reduces costs, increases efficiencyand improves customer
Process of creating and maintainingrelationships with business customersor consumers”“A holistic process of identifying,attracting, differentiating, andretaining customers”CRM is basically for developing longlasting relationship with a customer.

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